Birla Tyres launches campaign as ‘Official Tyre Partner’ of DP World Asia Cup 2025

The company has launched its new campaign film under the tagline ‘Rolling with Champions’

e4m by e4m Staff
Published: Sep 11, 2025 10:22 AM  | 1 min read
https://www.youtube.com/watch?v=HP1P0V5fwgI
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Birla Tyres has announced its association as the Official Tyre Partner of the DP World Asia Cup 2025.

Marking this milestone, the company has launched its new campaign film under the tagline “Rolling with Champions”- a celebration of the spirit of cricket and Birla’s enduring values of strength, trust, and resilience.

The film honours the passion of the game and the fans who make it a unifying force across nations.

Speaking on the association, Somesh Satnalika, Business Head, Birla Tyres, said: “Cricket is more than a sport - it is an emotion that unites millions. The Asia Cup is where this passion shines brightest, and with ‘Rolling with Champions,’ Birla Tyres is proud to be part of that journey. This partnership is our way of celebrating the spirit of champions—on the pitch and on every road.”

Published On: Sep 11, 2025 10:22 AM