Birla Tyres becomes Official Tyre partner of DP World Asia Cup 2025

This partnership reflects the brand’s vision to align with the spirit of cricket – a game game that unites millions across countries, cultures, and communities, the company said

by e4m Staff
Published: Sep 9, 2025 12:25 PM | 1 min read

Birla Tyres becomes Official Tyre partner of DP World Asia Cup 2025

Birla Tyres has announced its association as the Official Tyre Partner of the upcoming DP World Asia Cup 2025. This partnership reflects the brand’s vision to align with the spirit of cricket – a game that unites millions across countries, cultures, and communities, stated a press release.

Speaking on this partnership Anurag Choudhary, CMD & CEO of Himadri Speciality Chemical Ltd, said: “Becoming the Official Tyre Partner of the DP World Asia Cup 2025 is a proud moment for all of us at Birla Tyres. Cricket is more than a sport; it is an emotion that unites millions of people.”Dr. Chandra Narain Maheswari, Whole Time Director & CEO of Dalmia Bharat Refractories Limited, further added: “Through this partnership, we look forward to deepening our bond with cricket fans across the globe while highlighting our brand’s values of resilience, trust, and performance.”

This association with the DP World Asia Cup 2025 will significantly enhance Birla Tyres’ visibility across international and domestic markets, building stronger resonance with fans and consumers alike, and reaffirming the company’s position as a partner in mobility, progress, and growth, mentioned the release.