TVS Eurogrip honours paternal bonds in this Father's Day campaign
Within a short time, the ads have garnered over a million views on social media
Commenting on the campaign P. Madhavan, EVP – Sales & Marketing, TVS Srichakra Limited, said, “TVS Eurogrip brings alive the relationship this generation shares with their fathers through a montage of video footages. This campaign is themed around the special and understated bond new-age millennials share with their fathers.”
The campaign inspires people to share interesting stories reminiscing their times with their fathers. The video has struck a chord with the viewers and initial reports reveal that over a million views have been garnered on social media within a short span of time.
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