Campaign focusses on the tyre brand’s product features and relates it to MSD’s on-field escapades

exchange4media Staff Mar 30, 2023 3:12 PM


The brand has launched a campaign film, featuring some of the women who joined the tyre manufacturer's Women’s Day ride

exchange4media Staff Mar 9, 2023 11:05 AM

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In addition to this, the brand has launched a slew of initiatives that will allow brands to engage with its target audience in innovative ways

exchange4media Staff May 24, 2022 12:23 PM

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Growth in digital and social media space critical for us to win with our target audience, says Kavitha Ganesan, General Manager – Marketing at TVS Eurogrip

exchange4media Staff Apr 26, 2022 4:50 PM


The ‘Whistle Through Every Turn’ campaign, which has M S Dhoni as the protagonist, has three films

exchange4media Staff Apr 16, 2022 8:31 AM


Having already worked together on the ‘tyres for a country full of turns’ campaign, the agency has been assigned to further strengthen brand strategy and communication

exchange4media Staff Apr 4, 2022 2:50 PM

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The partnership will give TVS Eurogrip visibility on the front of Chennai Super Kings’ famed yellow jersey

exchange4media Staff Nov 24, 2021 11:03 AM


The film is based on a social awareness experiment conducted by the brand in the metros

exchange4media Staff Jul 10, 2021 4:00 PM


The brand has collaborated with ex-Indian cricketer and popular social media personality Aakash Chopra for this campaign

exchange4media Staff Sep 6, 2020 6:00 PM

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Within a short time, the ads have garnered over a million views on social media

exchange4media Staff Jun 25, 2020 11:18 AM

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At Pitch CMO Summit held in Chennai on Friday, a panel of marketing experts discussed the topic of 'Privacy vs Personalization'

exchange4media Staff Oct 7, 2019 8:36 AM