television-advertising
Pathak joins NDTV after an over seven-year stint at Republic Media Network
e4m Staff Jul 16, 2026 8:45 AM
With weekly TV ratings on pause, the industry is forced to confront a bigger question: Has advertising become too dependent on measurement to trust creativity?
Aryendra Khan Jul 9, 2026 7:32 PM
Guest Column: Adman Prabhakar Mundkur explains why the suspension of television ratings has left the industry navigating without a compass
Prabhakar Mundkur Jul 8, 2026 1:37 PM
Dr Annurag Batra decodes the question of whether the industry is ready for an entirely new way of measuring audiences
Dr Annurag Batra Jul 8, 2026 11:30 AM
MSOs are proposing the creation of a unified Platform Services advertising network that will allow brands to execute campaigns across multiple cable operators
Imran Fazal Jul 6, 2026 8:52 AM
At e4m Connected TV Conference 2026, Huella Co-Founder Mayura Nayak outlined how changing viewing habits, second-screen behaviour and interactive formats are pushing CTV towards measurable engagement
e4m Staff Jun 15, 2026 1:39 PM
The rule restricts channels to 10 minutes of commercial advertising and two minutes of self-promotional content every clock hour
e4m Staff May 29, 2026 1:28 PM
A new study finds that the market's content intelligence gap actively suppresses budget confidence at every stage of the planning and trading cycle
Anuja Jain May 29, 2026 8:02 AM
According to the TAM AdEx 2025 Television Advertising Recap report, television advertising volumes declined 11 percent year on year in 2025 compared to 2024
Chehneet Kaur Feb 25, 2026 9:13 AM
According to the Pitch Madison Advertising Report 2026, the data shows that the pressure on television was not limited to one or two sectors
e4m Staff Feb 24, 2026 6:11 PM
According to dentsu e4m Digital Advertising Report 2026, digital now commands 64% of FMCG’s budget, up from 53% in 2024, while television has slipped sharply to 29% from 40%
Aditi Gupta Feb 13, 2026 8:56 AM
Experts believe that print, radio, and outdoor are also expected to recover some lost ground due to aggressive spending by advertisers across categories
Javed Farooqui Dec 22, 2021 8:58 AM
According to the report, the corporate/brand image category saw the highest surge in ad volumes with 3.5x growth
exchange4media Staff Aug 13, 2021 8:37 AM
The report says that over 3,000 exclusive advertisers and 5,000 exclusive brands advertised during Jan-Jun'21 compared to Jan-Jun'20
exchange4media Staff Jul 20, 2021 9:12 AM
Industry experts opine that multiple factors — from pricing to improved consumer sentiments — may be responsible for 2021 starting out on a good note for TV advertising
Sonam Saini & Tasmayee Laha Roy Apr 26, 2021 8:57 AM
Conceptualised by Dentsu Impact, Vivo's #DelightEveryMoment campaign was heavily advertised on TV during IPL 2020. Lowe Lintas too worked on other aspects of the campaign
Raushni Bhagia Mar 26, 2021 8:26 AM
The three main categories judged were creative, media and broadcasters. These were further divided into 30 sub categories
exchange4media Staff Mar 23, 2021 5:36 PM
As per the report, milk beverages and chocolates together contributed 27% to the ad volume of F&B sector
exchange4media Staff Mar 10, 2021 8:14 AM
Net profit at Rs 31.6 cr registered a 201% growth compared to the same quarter last year
exchange4media Staff Jan 22, 2021 5:08 PM
As per the data, six out of the top 10 brands in the music genre are from Reckitt Benckiser, viz Dettol (2 brands), Lizol, Vanish, Harpic and Veet
exchange4media Staff Jan 12, 2021 8:16 AM
This platform is an attempt to simplify the process of an idea getting a startup funded and making it into invigorating Primetime content for the audience.
exchange4media Staff Dec 11, 2020 4:09 PM
Glimpses of the conference and the awards that were held on January 31st at Taj Santacruz, Mumbai
exchange4media Staff Feb 1, 2020 1:34 PM
A panel discussion around the innovation in TV advertising was moderated by Vanita Keswani, CEO of Madison Sigma
exchange4media Staff Feb 1, 2020 10:25 AM
Pandey, National Creative Director, Leo Burnett showed creative showreels from brands to highlight how their work on television has helped to etch themselves in the minds people
exchange4media Staff Feb 1, 2020 9:58 AM
Shivam Puri, CEO, Cipla Health, says TV ads give brands a ‘Bang for the Buck’
exchange4media Staff Feb 1, 2020 9:09 AM
UT Ramprasad, Head of Marketing & Brand Communication, Commercial Vehicles, Tata Motors, speaks about ‘How TV delivers the strongest ROI'
exchange4media Staff Jan 31, 2020 2:49 PM