Conceptualised by Dentsu Impact, Vivo's #DelightEveryMoment campaign was heavily advertised on TV during IPL 2020. Lowe Lintas too worked on other aspects of the campaign

Raushni Bhagia Mar 26, 2021 8:26 AM

The three main categories judged were creative, media and broadcasters. These were further divided into 30 sub categories

exchange4media Staff Mar 23, 2021 5:36 PM

As per the report, milk beverages and chocolates together contributed 27% to the ad volume of F&B sector

exchange4media Staff Mar 10, 2021 8:14 AM

Net profit at Rs 31.6 cr registered a 201% growth compared to the same quarter last year

exchange4media Staff Jan 22, 2021 5:08 PM

As per the data, six out of the top 10 brands in the music genre are from Reckitt Benckiser, viz Dettol (2 brands), Lizol, Vanish, Harpic and Veet

exchange4media Staff Jan 12, 2021 8:16 AM

This platform is an attempt to simplify the process of an idea getting a startup funded and making it into invigorating Primetime content for the audience.

exchange4media Staff Dec 11, 2020 4:09 PM

Glimpses of the conference and the awards that were held on January 31st at Taj Santacruz, Mumbai

exchange4media Staff Feb 1, 2020 1:34 PM

A panel discussion around the innovation in TV advertising was moderated by Vanita Keswani, CEO of Madison Sigma

exchange4media Staff Feb 1, 2020 10:25 AM

Pandey, National Creative Director, Leo Burnett showed creative showreels from brands to highlight how their work on television has helped to etch themselves in the minds people

exchange4media Staff Feb 1, 2020 9:58 AM

Shivam Puri, CEO, Cipla Health, says TV ads give brands a ‘Bang for the Buck’

exchange4media Staff Feb 1, 2020 9:09 AM

UT Ramprasad, Head of Marketing & Brand Communication, Commercial Vehicles, Tata Motors, speaks about ‘How TV delivers the strongest ROI'

exchange4media Staff Jan 31, 2020 2:49 PM

Globally, Amazon reported a whopping 132% YoY growth in its advertising business in Q2 2018; earned $2.2 billion from the ad business in comparison to the $945 million it made from the business in Q2 2017

Apeksha Mishra Oct 3, 2018 9:00 AM

In top 10 categories of the current year (January-June 2018) on television, top 3 includes toilet soaps leading the category followed by B2C online shopping and tooth pastes

exchange4media Staff Sep 19, 2018 9:00 AM

Goenka talks about making more investments in Zee5, Morgan Stanley’s recent downgrade of ZEEL stock and their failed deal with Jio

exchange4media Staff Sep 10, 2018 8:52 AM

Director, Facebook India, on how brands can leverage the platform of Facebook and thereby influence purchase journey of travellers

Apeksha Mishra Sep 6, 2018 8:59 AM

The increase in numbers is good news for the industry. Most of the newspaper growth has come from regional (vernacular ) publications. This will help marketers gain more options for advertising in the emerging markets beyond the metros (Tier 2, 3, etc,) says Shriyan

Naziya Alvi Rahman Feb 1, 2018 1:32 PM

BARC India is the Data Partner for Skynet, ensuring constant and accurate updates on viewership figures and trends

exchange4media Staff Mar 28, 2017 4:17 PM

Zee TV in past four Weeks of TAM-reported data, crossed the 170 GRPs barrier in Week 27 & this growth has been an organic one, achieved without any WTP (World Television Premiere)

Priyanka Mehra Jul 13, 2015 9:22 AM

Barua, CEO, Contract Advertising talks about the challenges of creating an effective TV ad with the rise of long format digital ads

Collin Furtado Dec 9, 2014 8:11 AM

Challenge for advertisers is to address diverse TV viewing habits in India today and connect with consumers who are moving towards appointment viewing on mobiles, laptops, says Ohri, Executive Chairman, Dentsu India & CEO, Dentsu Asia Pacific (South)

Collin Furtado Nov 6, 2014 9:51 AM