television-advertising

Digital large and growing part of our total marketing investment: Ravi Desai, Amazon India

Globally, Amazon reported a whopping 132% YoY growth in its advertising business in Q2 2018; earned $2.2 billion from the ad business in comparison to the $945 million it made from the business in Q2 2017

Apeksha Mishra 03-October-2018

TAM ad volume data shows 18% growth on TV in first six months of 2018

In top 10 categories of the current year (January-June 2018) on television, top 3 includes toilet soaps leading the category followed by B2C online shopping and tooth pastes

exchange4media Staff 19-September-2018

Zee5 business will break even in 3-5 years: Punit Goenka, MD & CEO, ZEEL

Goenka talks about making more investments in Zee5, Morgan Stanley’s recent downgrade of ZEEL stock and their failed deal with Jio

exchange4media Staff 10-September-2018

Travel high investment category both monetarily and emotionally: Pulkit Trivedi, Facebook

Director, Facebook India, on how brands can leverage the platform of Facebook and thereby influence purchase journey of travellers

Apeksha Mishra 06-September-2018

Growth in the readership of magazines is a pleasant surprise: Harish Shriyan, OMD

The increase in numbers is good news for the industry. Most of the newspaper growth has come from regional (vernacular ) publications. This will help marketers gain more options for advertising in the emerging markets beyond the metros (Tier 2, 3, etc,) says Shriyan

Naziya Alvi Rahman 01-February-2018

SureWaves MediaTech launches programmatic television advertising marketplace, 'Skynet'

BARC India is the Data Partner for Skynet, ensuring constant and accurate updates on viewership figures and trends

exchange4media Staff 28-March-2017

Dance India Dance helps Zee gain GRPs in week 27

Zee TV in past four Weeks of TAM-reported data, crossed the 170 GRPs barrier in Week 27 & this growth has been an organic one, achieved without any WTP (World Television Premiere)

Priyanka Mehra 13-July-2015

The challenge of TV advertising is only going to get tougher: Rana Barua

Barua, CEO, Contract Advertising talks about the challenges of creating an effective TV ad with the rise of long format digital ads

Collin Furtado 09-December-2014

Advertising on television has become more participative today

Challenge for advertisers is to address diverse TV viewing habits in India today and connect with consumers who are moving towards appointment viewing on mobiles, laptops, says Ohri, Executive Chairman, Dentsu India & CEO, Dentsu Asia Pacific (South)

Collin Furtado 06-November-2014

Advertising on television has become more participative today

Challenge for advertisers is to address diverse TV viewing habits in India today and connect with consumers who are moving towards appointment viewing on mobiles, laptops, says Ohri, Executive Chairman, Dentsu India & CEO, Dentsu Asia Pacific (South)

Collin Furtado 06-November-2014