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Rohiet Ghildyaal, AVP of Business Development for APAC at Eyeota, a Dun & Bradstreet company, writes agencies need to prove their data can be trusted at speed, across channels, and complex ecosystems
NATIVE CONTENT Jul 14, 2026 10:03 AM
DEPT® executives explain why agentic AI requires enterprises to redesign workflows, strengthen governance and combine AI agents with human oversight.
Brij Pahwa Jul 13, 2026 6:42 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores why the future of storytelling lies in audiences discovering stories across multiple formats
Ganapathy Viswanathan Jul 13, 2026 8:45 AM
Yesudas S Pillai has shared his observations on a front-page newspaper advertisement by The Leela Palace, reflecting on how brand messaging can influence consumer attention and interpretation
The report says digital adoption has helped nearly 60% of MSMEs achieve double-digit revenue growth with AI expected to unlock up to 30-35% improvement in profitability for businesses
e4m Staff Jul 8, 2026 12:06 PM
Industry executives said today's IBDF meeting is expected to focus on preparing a common industry position before engaging with the ministry
Imran Fazal Jul 6, 2026 11:47 AM
A weak monsoon could squeeze rural incomes, raise food inflation and slow consumption in price-sensitive markets. But marketers say the impact may not be uniform
Kanchan Srivastava Jul 3, 2026 8:45 AM
In a LinkedIn post, Ajit Varghese, Partner and CEO, Madison World, has shared his views on Zee's acquisition of the FIFA World Cup 2026 broadcast rights
The move effectively renders BARC's ratings operations inactive until the ministry completes the renewal process under the new regulatory framework
Imran Fazal Jul 1, 2026 9:42 PM
The fundraising proposal involves the issuance of up to 24.95 crore fully convertible warrants at an issue price of ₹126 apiece
Guest Column: Senior brand, growth & media leader Ketan K Bharati notes that for nearly two decades marketers have focused on discovery - how to get found, rank higher and beat competitors in search
Ketan K Bharati Jul 1, 2026 6:24 PM
BARC also urged the MIB to withdraw its directive barring charges to news broadcasters during the TRP blackout, stating that the ratings suspension should not halt subscription fee collection
Imran Fazal Jul 1, 2026 6:22 PM
Guest Column: Dr. Sandeep Goyal decodes the ‘democracy of advertising awards’
Sandeep Goyal Jul 1, 2026 9:42 AM
As Cannes Lions 2026 closes with India's tally at a modest five Lions, the industry is asking a harder question: Has the race for constant content quietly replaced the pursuit of the big idea?
Aryendra Khan Jul 1, 2026 8:57 AM
Prabhjeet Singh will join OpenAI in September and report to Kiran Mani, Managing Director for Asia Pacific
Experts argue that while criminal liability may strengthen deterrence, it should be reserved for egregious cases involving deliberate deception
Imran Fazal Jun 24, 2026 9:01 AM
With many agencies already on board, absence of GroupM/WPP Media and Omnicom, now strengthened by IPG, could still determine if Roadstar becomes India’s common OOH currency
Kanchan Srivastava Jun 23, 2026 8:16 AM
As AI reshapes brand discovery, Red Surtida explores why GEO is now a reputation discipline and what it means for brand reputation
Ritika Upmanyu Jun 22, 2026 2:19 PM
According to ZEEL, the programme will focus on creating pathways for young footballers through grassroots leagues, structured training initiatives and talent development opportunities
e4m Staff Jun 18, 2026 4:38 PM
As per New AppsFlyer, the Indian Subcontinent’s short drama sector has grown by 95% in subscription-paid installs
e4m Staff Jun 17, 2026 4:58 PM
Digital discovery is shifting from search results to AI-generated answers, forcing brands to rethink visibility, optimisation and how they are recommended to consumers
Shantanu David Jun 15, 2026 9:12 AM
N S Satish, President, Haier Appliances India, took stage at e4m Pitch CMO Summit to decode modern CMO’s role and how marketing today is at the intersection of consumer insight & product innovation
Shveta Singh, Founder of Iridescent Lens and independent marketing consultant, explores how founder narratives are creating new pathways to credibility and reshaping the way brands build trust
Shveta Singh Jun 5, 2026 9:05 AM
After years of monetising attention, digital platforms are now cashing in on access, convenience, status and functionality by way of subscriptions
Shantanu David Jun 4, 2026 9:06 AM
Prior to this, Tipti Kheria was with Radio City India as General Manager - Brand, Marketing & PR
The distinction could have far-reaching implications for online and offline competitions involving games such as chess, esports, bridge, poker and even certain formats of rummy
Imran Fazal May 30, 2026 10:10 AM
The ruling, which ends a 13-year legal battle between broadcasters and the regulator, is expected to disproportionately impact news broadcasters and free-to-air (FTA) channels
Imran Fazal May 29, 2026 1:59 PM
At the e4m PR & Corp Comm Women Achievers Summit 2025, industry leaders discussed the human, ethical, and economic implications of AI adoption, and what lies ahead in an increasingly AI-driven world
e4m Staff May 29, 2026 11:22 AM
Jewellery brands are tapping creators for authenticity, individuality and cultural relevance; the test is whether these collabs can drive actual purchase behaviour and not just social media engagement
Shalinee Mishra May 29, 2026 9:06 AM
While agencies are marketing AI as a differentiator, brands may be judging them on traditional metrics: strategic thinking, cultural understanding, creativity, responsiveness, and business impact
Shantanu David May 29, 2026 8:44 AM
BW Legal World’s latest issue explores the philosophy, governance, and leadership shaping the future of law beyond individual legacy and towards enduring institutions
e4m Staff May 28, 2026 6:36 PM
The company has introduced Instagram Plus and Facebook Plus at $3.99 a month each, while WhatsApp Plus will be priced at $2.99 a month
e4m Staff May 28, 2026 10:45 AM
Harsh Deep Chhabra, Global Head – Media at Godrej Consumer Products, discusses how FMCG companies are adjusting media strategies amid supply-side disruptions and geopolitical tensions
Imran Fazal May 28, 2026 9:25 AM
Nexus Select Malls has launched the fourth edition of its Denim & Sneaker Fest
e4m Staff May 27, 2026 1:45 PM
Brands are moving away from vanity metrics and increasingly betting on creators with audience trust, niche authority and strong category alignment, say experts
Shalinee Mishra May 27, 2026 9:31 AM
Puneet Avasthi, Director, Kantar, speaks with Shripad Kulkarni on Media Compass — India’s first unified currency across traditional and digital media — and what it reveals about Indian media landscape
Shripad Kulkarni May 26, 2026 7:57 AM
The collapse of referral certainty is forcing publishers to rethink what digital media businesses should look like in an AI-first internet
Kanchan Srivastava May 25, 2026 9:04 AM
Despite low ARPU & cheap digital advertising rates, India remains central to Meta’s future growth story as advertiser dependence, platform entrenchment and monetisation avenues deepen across platforms
Shantanu David May 19, 2026 9:05 AM
Digital has emerged as the primary growth engine, with brands prioritising performance-led campaigns to capture high-intent consumers actively seeking healthier alternatives
Sunidhi Vijay May 1, 2026 8:49 AM
Deeptie Sethi, Chief Executive Officer, PRCAI, shares her views on why and how narrative is becoming the core of communications capital and a key driver of business impact
Deeptie Sethi Apr 28, 2026 12:39 PM
The subscription is positioned as an optional add-on focused largely on personalisation
e4m Staff Apr 21, 2026 4:19 PM
Both Hindi and English platforms are being measured; pilot could be extended to other markets like Tamil Nadu, Kerala and Puducherry
e4m Staff Apr 20, 2026 9:46 AM
Channel price hike has become necessary amid the slowing advertising growth, a shrinking pay-TV base, and rising content and sports rights costs
Aditi Gupta Apr 8, 2026 9:52 AM
The court has ordered the streaming giant to reimburse affected customers
Experts tell e4m that GLP-1 has the potential to fundamentally reshape food consumption patterns, shifting consumer behaviour from impulse-driven eating to more intentional, value-led choices
Pooja Yadav Apr 2, 2026 8:50 AM
ZEEL has also approved an investment of up to ₹20.09 crore in Culture of Real Experiences, a newly incorporated entity operating in the creative, arts and entertainment segment
e4m Staff Mar 30, 2026 2:19 PM
HMVL disclosed that OTTplay contributed approximately Rs 59.86 crore in revenue in FY25, accounting for nearly 8% of the company’s total revenue
Imran Fazal Mar 26, 2026 3:39 PM
The move replaces the earlier single bundle system that required subscribers to pay for a large collection of channels regardless of their viewing preferences
e4m Staff Mar 16, 2026 1:46 PM
Before joining JioHotstar, Piush Kothari spent over five years at The Walt Disney Company
e4m Staff Mar 12, 2026 12:59 PM