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Guest Column: Ganapathy Viswanathan writes the meaning of a colour can change depending on the category, the brand and the way it is used
Ganapathy Viswanathan Aug 28, 2026 10:49 AM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores why consumers are tuning out traditional advertising and why relevance, genuine engagement matter more than ever
Shantomoy Ray Aug 27, 2026 8:49 AM
Prior to this, Prabhjeet Singh served as the President of Uber India and South Asia
Vivek Pradeep Rana, Managing Partner at Gnothi Seauton weighs in on the growing overlap between PR, marketing and paid influence
Vivek Pradeep Rana Aug 26, 2026 6:33 PM
As consumers move between television, CTV, YouTube, Instagram, mobile and the open web, marketers are questioning whether impressions and reach are still enough to judge advertising effectiveness
e4m Staff Aug 25, 2026 12:40 PM
The advisory comes days after the ministry issued a separate direction to private satellite television channels to carry an anti-drug disclaimer during their programming
e4m Staff Aug 25, 2026 9:55 AM
The meeting, attended by I&B Secretary and senior government officials, discussed at length the outstanding issues surrounding BARC's compliance with the TRP 2026 policy
Imran Fazal Aug 20, 2026 3:28 PM
Birlasoft’s Satinder Juneja discusses composable MarTech stacks, agentic AI, synthetic profiles and why brand trust will remain central to AI-led discoverability.
Brij Bakshi Aug 20, 2026 12:57 PM
The migration of Skyline from DEN Networks to Kerala Communicators Cable Ltd was another central issue in the case
Imran Fazal Aug 20, 2026 7:45 AM
Guest Column: Brij Kothari, Adjunct Professor, IIT-Delhi, School of Public Policy, writes key aspect of films born accessible is that the features are inalienable elements of Digital Content Package
Brij Kothari Aug 19, 2026 12:21 PM
Guest Column: Senior business leader Taranjeet Singh offers an honest look at where AI actually moves the needle, and where it doesn’t
Taranjeet Singh Aug 19, 2026 8:43 AM
The new model is positioned as a lower-cost option for businesses building autonomous AI systems
e4m Staff Aug 14, 2026 8:57 AM
The rebrand signals a structural shift: from software vendor to AI-native outcome partner
e4m Staff Aug 12, 2026 12:28 PM
As AI changes how consumers discover brands, marketers are balancing traditional search, conversational queries, unified visibility, content credibility and conversion
e4m Staff Aug 11, 2026 5:50 PM
Guest Column: Partho Dasgupta, Managing Partner, Thoth Advisors and ex CEO, BARC India, asks, “How did the giants of the Indian media landscape manage to completely bankrupt their own credibility?”
Partho Dasgupta Aug 11, 2026 12:01 PM
Marketers share the role of CRM and retention has increased with owned channels becoming a bigger priority; brands building out owned consumer journeys too
Sunidhi Vijay Aug 10, 2026 9:47 AM
For India's OTT industry, accessibility is increasingly becoming a competitive advantage rather than simply a regulatory obligation
Imran Fazal Aug 10, 2026 9:11 AM
Alongside the digital portal, the Ministry informed the panel that it had finalised a Model Executive Order and Standard Operating Procedure after consultations with industry stakeholders
Imran Fazal Aug 7, 2026 1:24 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how micro dramas enable brands to become part of the story, rather than interrupting it like traditional advertising
Ganapathy Viswanathan Aug 7, 2026 9:17 AM
In this freewheeling conversation, Avinash Kaul spoke about his book 'The Next Mountain', the changing media landscape, his leadership philosophy, and much more
Pankaj Sharma Aug 3, 2026 9:30 AM
Z will issue 24,94,85,563 warrants to the promoter group entity on a preferential basis; promoters to invest Rs 3,143.5 cr in company, elevating total promoter shareholding to 23.79%
e4m Staff Jul 31, 2026 8:55 PM
e4m had first reported that the Ministry was inclined to allow BARC to resume ratings while the formal renewal process continued
e4m Staff Jul 31, 2026 1:53 PM
The company reported consolidated revenue from operations of Rs 16,334.63 crore, down 0.5% YoY from Rs 16,412.88 crore in the corresponding quarter last year
e4m Staff Jul 30, 2026 4:37 PM
Vitesh Barar, Director of Marketing, BMW Group India on how premiumisation is driving growth for luxury segment, betting big on experiential marketing, a sales target of 20,000 units this year & more
Simran Sabherwal Jul 29, 2026 8:33 AM
SEO agencies are building capabilities around AI citation tracking, structured content, digital PR, reputation management and monitoring how brands are described across different answer engines
Shantanu David Jul 28, 2026 8:37 AM
According to a report by EY and the Indian Music Industry, India currently has around 14 million paid music subscriptions and 80% of listeners spending more than an hour a day listening to it
e4m Staff Jul 27, 2026 11:54 AM
The report says that 61% of non-paying respondents said they would consider paying if free alternatives were unavailable and subscription prices were reasonable
e4m Staff Jul 27, 2026 11:08 AM
LinkedIn's Head of India tells marketers to trade vanity metrics for "buyability" as AI reshapes how B2B buyers discover and trust brands
e4m Staff Jul 27, 2026 8:33 AM
Devang Shah, Chief Business Officer – Consumer, Industrials & Commerce, CXM at dentsu India, writes about how organisations are moving beyond AI adoption to focus on financial discipline
Devang Shah Jul 24, 2026 9:10 AM
While Revenue from Search and Other rose 17% year over year, YouTube Ads recorded 13% growth; Google Cloud’s revenue surged 82%
With Instagram, TikTok, X and YouTube performance being part of the Search Console, marketers say a reel is as searchable as a webpage, and it’s time to find out what that means for content & metrics
Anuja Jain Jul 22, 2026 8:51 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, shares every form of advertising has carried an element of waste
Ganapathy Viswanathan Jul 22, 2026 7:58 AM
Industry experts say suspension of weekly television ratings disrupts commissioning, scheduling and content decisions, forcing broadcasters to depend on experience rather than data
Imran Fazal Jul 21, 2026 9:33 AM
The accused streamed live television channels, movies, JioStar Originals and other copyrighted content belonging to JioStar and multiple content owners without authorization
Imran Fazal Jul 20, 2026 9:41 AM
According to Haresh Nayak, Founder & CEO, Connect Network Inc., IMMERSIVE is designed to understand real-world variables such as mobility patterns & consumer behaviour before creating recommendations
e4m Staff Jul 20, 2026 8:54 AM
Rohiet Ghildyaal, AVP of Business Development for APAC at Eyeota, a Dun & Bradstreet company, writes agencies need to prove their data can be trusted at speed, across channels, and complex ecosystems
NATIVE CONTENT Jul 14, 2026 10:03 AM
DEPT® executives explain why agentic AI requires enterprises to redesign workflows, strengthen governance and combine AI agents with human oversight.
Brij Pahwa Jul 13, 2026 6:42 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores why the future of storytelling lies in audiences discovering stories across multiple formats
Ganapathy Viswanathan Jul 13, 2026 8:45 AM
Yesudas S Pillai has shared his observations on a front-page newspaper advertisement by The Leela Palace, reflecting on how brand messaging can influence consumer attention and interpretation
The report says digital adoption has helped nearly 60% of MSMEs achieve double-digit revenue growth with AI expected to unlock up to 30-35% improvement in profitability for businesses
e4m Staff Jul 8, 2026 12:06 PM
Industry executives said today's IBDF meeting is expected to focus on preparing a common industry position before engaging with the ministry
Imran Fazal Jul 6, 2026 11:47 AM
A weak monsoon could squeeze rural incomes, raise food inflation and slow consumption in price-sensitive markets. But marketers say the impact may not be uniform
Kanchan Srivastava Jul 3, 2026 8:45 AM
In a LinkedIn post, Ajit Varghese, Partner and CEO, Madison World, has shared his views on Zee's acquisition of the FIFA World Cup 2026 broadcast rights
The move effectively renders BARC's ratings operations inactive until the ministry completes the renewal process under the new regulatory framework
Imran Fazal Jul 1, 2026 9:42 PM
The fundraising proposal involves the issuance of up to 24.95 crore fully convertible warrants at an issue price of ₹126 apiece