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The honour recognised Prasoon Joshi’s extraordinary contribution to Indian advertising and media
e4m Staff May 22, 2026 2:03 PM
At Goafest 2026, the industry veterans agreed on one thing: India's story has been well-told. The strategy hasn't
e4m Staff May 20, 2026 6:16 PM
Vempati takes over the charge from Prasoon Joshi, who was recently appointed Chairman of Prasar Bharati
Imran Fazal May 6, 2026 1:35 PM
The Mittal family will reportedly hold around 75% ownership following completion of the transaction
Advertising gave Prasoon Joshi precision and the ability to distill complexity into a few memorable words, writes Shubhranshu Singh
Shubhranshu Singh May 3, 2026 2:57 PM
Before this appointment, Joshi has served as Chairperson, Central Board of Film Certification
Poonam Nikam, Head of Communications – India & SEA, Snap Inc., explains why narrative capital is the true currency of modern communication
Poonam Nikam Apr 27, 2026 5:41 PM
IMPACT Magazine to unveil the list today in its 12th edition; winners were handpicked by an esteemed jury chaired by Prasoon Joshi
e4m Staff Apr 22, 2026 8:16 AM
The lyricist and adman recalled his personal bond with the legendary singer, reading aloud a poem he had once dedicated to her
e4m Staff Apr 13, 2026 7:04 PM
The ad film, written by Prasoon Joshi and directed by Amit Sharma, turns a child's scraped knee into an aching portrait of the one person a boy will always limp home to
Aryendra Khan Mar 30, 2026 9:18 AM
The film captures small, intimate moments rather than relying on dramatic storytelling
e4m Staff Mar 29, 2026 10:17 PM
Current CEO Sangeeta Tanwani will continue in her role until 30 September 2026
e4m Staff Mar 24, 2026 3:42 PM
The appointment comes as Gumpon Laksanajinda stepped down from his role as CCO
India Today Group Chairman and Editor-in-Chief Aroon Purie said that while the world is witnessing rapid advances in AI, wars and global instability are on the rise
e4m Staff Mar 16, 2026 6:15 PM
Kumar Awanish will now lead the group’s operational strategy, reporting to the recently appointed President & CEO, Sungkyoon Kim
e4m Staff Mar 16, 2026 10:58 AM
Actor and entrepreneur Karan Tacker is the Co-founder of GOONDA, a lifestyle brand offering an Indian agave spirit and energy drink
Aditi Uniyal Mar 4, 2026 9:04 AM
Industry experts say early heatwaves and unseasonal rain are prompting brands in beverages, ACs, personal care, and QSR to front-load summer campaigns ahead of competitors
Sunidhi Vijay Mar 2, 2026 9:31 AM
At an industry event, Prasoon Joshi said AI can scale creativity, but the human instinct behind it remains irreplaceable amid social media and shrinking attention spans
e4m Staff Feb 27, 2026 8:34 AM
Dr. Kushal Sanghvi shared the news of Aroon Kumar’s demise via an emotional tribute on LinkedIn
e4m Staff Feb 18, 2026 8:54 AM
At the India AI Impact Summit, Prasoon Joshi, Chairperson of CBFC, spoke about how creativity has taken different forms over the years and why defining it has become crucial
e4m Staff Feb 17, 2026 11:24 AM
At Effie India Awards 2025, clients of McCann-Gurugram, including Nestle, Dabur, Asian Paints, ITC Foods, among others, delivered a strong performance
e4m Desk Feb 14, 2026 12:01 PM
Saugata Gupta, Managing Director & Chief Executive Officer of Marico, was honoured with the Lifetime Achievement Award at IMA 2025
The campaign has been conceptualised by acclaimed poet and screenwriter Prasoon Joshi
e4m Staff Jan 31, 2026 7:52 AM
Sources close to developments around RCB’s potential sale had told e4m late last year that Adar Poonawalla’s name has come up among the potential bidders
e4m Desk Jan 23, 2026 11:55 AM
Prior to this, Sagar Panda led the West and North regional business at Lokal News App
e4m Staff Jan 22, 2026 1:27 PM
Prior to joining Coach, Arjoon Bose served as Global Chief Marketing & Digital Officer at Bel
e4m Staff Jan 15, 2026 3:15 PM
Before moving into the regional CEO role, Kim was responsible for Cheil Worldwide’s digital platform business
John J. Dooner Jr. died of heart failure on December 31st in Florida. He was 77
e4m Staff Jan 6, 2026 12:22 PM
From global sports brands and beauty majors to FMCG giants and tech players, several high-visibility campaigns found themselves at the centre of backlash this year
Soumya Gawri Dec 29, 2025 9:32 AM
Purie’s professional journey is defined not just by institution-building at scale, but also by an instinctive understanding of what journalism must do at critical moments in history
e4m Staff Dec 29, 2025 9:15 AM
For Sam Balsara, Joshi’s stature lies in a rare duality the industry seldom witnesses- the ability to balance poetry and persuasion, art and advertising, without diluting either
e4m Staff Dec 24, 2025 5:39 PM
Advertising, marketing and media leaders talk about Prasoon Joshi’s unparalleled ability to connect brands with India’s emotional core
e4m Staff Dec 22, 2025 7:19 PM
While accepting the AAAI Lifetime Achievement Award, Joshi warned against cliché creativity, data overreach, and the need for human anchoring in AI-driven advertising
e4m Staff Dec 22, 2025 4:50 PM
At AAAI Lifetime Achievement Award ceremony, Joshi delivered a deeply personal address on creativity, confusion, and the power of imperfection
e4m Staff Dec 22, 2025 4:37 PM
From shaping modern advertising to redefining cultural storytelling, Prasoon Joshi’s award has received heartfelt tributes from industry leaders
e4m Staff Dec 22, 2025 3:36 PM
Advertising and marketing peers lauded Prasoon Joshi for his remarkable creative contributions
e4m Staff Dec 22, 2025 11:31 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & author, writes on the AAAI Lifetime Achievement Award honour that will be bestowed upon Prasoon Joshi today
Ganapathy Viswanathan Dec 19, 2025 10:01 AM
The campaign will unfold across television, digital, and social platforms
e4m Staff Dec 18, 2025 5:07 PM
At the e4m Martech AI Summit, Sowmya Iyer - Founder, DViO Digital, DViOone & Mesh AI, said the biggest bottleneck in modern marketing is fragmented data
e4m Staff Dec 10, 2025 4:43 PM
Aroon Ramachandran has over 17 years of expertise in advertising, brand and multi-category portfolio management
e4m Staff Dec 10, 2025 12:19 PM
Gonzalo Olivera to take over as President and lead creative, strategy, delivery and operations
In his first interview to Indian Television in nearly two decades, Vladimir Putin spoke on a host of issues with India Today and AajTak
The interview, with India Today and Aaj Tak, was recorded in Moscow's historic Ekaterina Hall, where Putin holds meetings of his National Council and honors public figures
According to Sean Donovan’s internal memo, accessed exclusively by e4m, the trio’s mandate is to use shared investments in creativity, expertise, tools and AI to lift performance
Tasmayee Laha Roy Dec 2, 2025 9:20 AM
This follows global leadership announcements as Omnicom–IPG integration progresses
Neeta Nair Dec 1, 2025 8:53 PM
Roh will continue to oversee the Company’s mobile business as Head of Mobile eXperience (MX) Business
e4m Staff Nov 21, 2025 5:20 PM
The AAAI Lifetime Achievement Award is the highest honour bestowed by the Indian advertising industry
e4m Staff Nov 17, 2025 12:06 PM