nutrition
In the second part of Rajeev Beotra’s ‘Chronicles from Mehra World’, the journey continues with humour, fitness, self-discovery and reinvention
Rajeev Beotra Jul 14, 2026 5:00 PM
The capital will be used to accelerate product innovation, expand distribution, strengthen supply chain capabilities, and support the brand’s growth
e4m Staff Jun 30, 2026 1:44 PM
Before International Flavors & Fragrances, Apurvaa Pandey was with DuPont Nutrition & Biosciences
e4m Staff Jun 12, 2026 12:05 PM
Digital has emerged as the primary growth engine, with brands prioritising performance-led campaigns to capture high-intent consumers actively seeking healthier alternatives
Sunidhi Vijay May 1, 2026 8:49 AM
Previous MD Salil Murthy elevated to the role of Global Vice President, Enterprise Transformation, Pet Nutrition at Mars, based in London
e4m Staff Feb 13, 2026 4:49 PM
RCPL now holds a majority stake, while Udhaiyams’ erstwhile owners hold a minority stake in the company
e4m Staff Dec 18, 2025 4:58 PM
The recent Eggoz incident highlights how swiftly social media can distort perception, often outpacing facts or expert input
Pooja Yadav and Shalinee Mishra Dec 12, 2025 9:35 AM
The campaign will be amplified through digital activations, influencer collaborations and expert-led conversations
e4m Staff Sep 3, 2025 10:40 AM
Varun Kandhari previously held the position of Director – Marketing and Strategic Demand at Mars Wrigley
Varun Kandhari has 18+ years of experience with global FMCG organisations
e4m Staff Jul 1, 2025 12:01 PM
As part of this collaboration, Sharvari will be actively promoting Wellbeing Nutrition's Sports performance along with daily essentials
e4m Staff Jan 30, 2025 10:58 AM
Saurabh Kapoor, Co-Founder, Wellbeing Nutrition, tells us why the company is betting on innovation
Simran Sabherwal Dec 9, 2024 1:37 PM
The nutrition drink aims to support muscle mass, gut wellness and overall immunity among adults
Mahesh Babu’s involvement brings increased credibility and visibility to Fitday, the company said
e4m Staff Sep 9, 2024 12:29 PM
The brand bagged 16 metals including 8 golds, 3 silver and 5 bronze metals across categories
AB de Villiers is both the brand ambassador and an investor in Supply6
e4m Staff Jul 16, 2024 2:46 PM
AB De Villiers is an excellent fit for the brand due to his dynamic approach to both his career and health, the company said
The collaboration aims to combat micronutrient deficiencies in India, the company said
e4m Staff Jun 3, 2024 12:54 PM
Sumit Mathur has been named the new Country Head - India and South Asia
e4m Staff Apr 5, 2024 11:40 AM
The campaign celebrates the resilience of Indians and their progress despite fatigue and other challenges
e4m Staff Jan 26, 2024 10:00 AM
The ‘Paanchvi Diwali’ campaign is an effort to ensure that every child across rural India is healthy and nourished, the company said
e4m Staff Nov 14, 2023 2:59 PM
The fitness icon has launched an exciting campaign #PerformanceHiPehchaan
e4m Staff Sep 29, 2023 12:28 PM
The digital film underscores the crucial role mothers play in ensuring the optimal growth of their children during their formative years
e4m Staff Sep 16, 2023 8:50 AM
Herbalife's deep understanding of the nutritional needs of athletes makes the brand a perfect fit with the IPL, said BCCI secy Jay Shah
exchange4media Staff Mar 29, 2023 2:18 PM
Mandhana is the first Indian women cricketer to be recognized as the ICC Women's ODI Cricketer of the Year
exchange4media Staff Jan 12, 2023 12:08 PM
This is being seen as the FMCG major’s foray into the wellness and nutrition category
exchange4media Staff Dec 14, 2022 9:51 AM
The business will be handled out of the agency’s Gurgaon headquarters
exchange4media Staff Nov 23, 2022 3:31 PM
The campaign, which includes a muscle age test and information, will roll out across digital media platforms and target community engagement
exchange4media Staff Sep 20, 2022 1:10 PM
The Commonwealth Games 2022 are scheduled from July 28 to August 8
exchange4media Staff Jul 7, 2022 4:19 PM
The company recently announced Mira Kapoor and Rakul Preet Singh as investors
exchange4media Staff Jun 15, 2022 11:55 AM
Singh joined Mars in August 2020 as Pet Nutrition’s Regional President for North America
exchange4media Staff Jun 14, 2022 11:49 AM
The campaign is streaming across OTT platforms, social media platforms, and impact properties like Inshorts & Truecaller, among others
exchange4media Staff Jan 17, 2022 4:11 PM
Odisha FC players will now have access to the nutrition supplements and whey proteins from the brand
exchange4media Staff Oct 26, 2021 4:00 PM
Bringing him on board would further grow the awareness and trust across fitness enthusiasts for Optimum Nutrition products
exchange4media Staff Sep 27, 2021 1:23 PM
Vijayaraghavan Venugopal, CEO & Co-Founder, Fast&Up, talks about company’s shift from being B2B to D2C, marketing plans, diversification of portfolio, collaboration with Varun Dhawan, and more
Ritika Raj Sep 3, 2021 8:28 AM
The association has most recently onboarded Adani Group as one of its sponsors
exchange4media Staff Jul 26, 2021 10:08 AM
Over 100 Indian athletes and sportspersons will represent India in Tokyo Olympics starting July 23
exchange4media Staff Jul 13, 2021 1:14 PM
The agency will handle social media, paid media, website development and SEO for the brand
exchange4media Staff May 24, 2021 11:00 AM
This partnership reflects the commitment of both Herbalife Nutrition and Royal Challengers Bangalore to optimal nutrition as a cornerstone of excellent sporting performance
exchange4media Staff Apr 21, 2021 4:23 PM
Optimum Nutrition will be the official nutrition partner for the Delhi Capitals
exchange4media Staff Apr 2, 2021 4:14 PM
The campaign is conceptualized by Flying Cursor Interactive that underlines the need to boost Vitamin D level through proper nutrition
exchange4media Staff Mar 18, 2021 2:55 PM
The communication start-up has introduced a new remuneration model
exchange4media Staff Mar 16, 2021 9:00 AM
The cricketer's strong social media presence and fan base will benefit the brand
exchange4media Staff Mar 10, 2021 1:59 PM
The partnership will continue to promote nutrition and wellness as a basis for high-quality sports performance
exchange4media Staff Feb 24, 2021 1:30 PM
Phab works at the intersection of food and science, to dispel myths about fitness, well-being & the sacrifice of taste in the quest for nutrition
exchange4media Staff Jan 11, 2021 4:40 PM
Ajay Khanna, CMO, Amway India takes us through the brand’s focus on delivering holistic wellness during the pandemic, its initiatives during the festive season and the advantages of direct selling
Eularie Saldanha Nov 25, 2020 8:07 AM
Fast&Up will feature on the club’s back of shorts jersey position and inside the stadium on the LED perimeter boards in Mumbai City's home matches
exchange4media Staff Nov 23, 2020 3:17 PM
Chicnutrix to provide skincare and hair nutrition solutions for all participants
exchange4media Staff Oct 19, 2020 4:15 PM