Wellbeing Nutrition puts spotlight on nutrient absorption 

Wellbeing Nutrition has launched its latest consumer awareness campaign, Slow Release Supplements: Designed for Better Absorption. 

The campaign aims to raise awareness on the science of nutrient absorption and why it is the real measure of supplement effectiveness.

Speaking on the campaign, Saurabh Kapoor, Co-founder, Wellbeing Nutrition, said: “In today’s market, supplements are often evaluated by the ingredients they list. However, science has consistently shown that it is absorption, not mere consumption, that determines real impact. Recognizing this early, we were among the first in India to introduce Slow release supplements in 2022, foreseeing the gap in effective supplementation. Our vision has always been to move beyond labels and deliver clinically validated formulations that work in harmony with the body, ensuring sustained results and long-term wellbeing.”

Adding to this, Varun Kandhari, Chief Marketing & Growth Officer, said: “Indian consumers are becoming more aware and informed, over 60% now want proof of performance, not just promises. When we engage with them, it is clear that India is ready to embrace the future of supplementation, one built on science, transparency, and measurable outcomes. With magnesium and omega playing an increasingly vital role in managing stress, sleep, and heart health, this campaign focuses on building awareness around absorption science. Our aim is to empower consumers to move beyond noise, recognize clinically validated solutions, and make choices that truly enhance their wellbeing.”

The campaign will be amplified through digital activations, influencer collaborations and expert-led conversations to simplify the science of absorption and reinforce Wellbeing Nutrition’s position as a pioneer in clean, science-backed, clinically proven wellness solutions.