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In this role, Gupta will lead the AI-enabled devices business in India, including Alexa with Echo, Fire TV, and Kindle.
In a wide-ranging conversation, Harsha Razdan, CEO of dentsu South Asia, spoke to Dr. Annurag Batra on the agency’s operating model, bundling of services, AI and more
e4m Staff Apr 28, 2026 8:51 AM
Ad rates remain largely the same in the ongoing IPL season compared to last, media planners say. The larger revenue play lies in sponsorships, with premium partnerships in the ₹100–260 crore range
Kanchan Srivastava Apr 1, 2026 8:45 AM
Introducing a YouTube sports tier would require commercial realignments across carriage deals, broadcaster partnerships and rights sublicensing. That complexity alone limits immediate disruption
Shalinee Mishra Feb 23, 2026 9:20 AM
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, explores why consumers say they care about sustainability but don't buy sustainable products
Shantomoy Ray Feb 19, 2026 11:03 AM
From Ranbir Kapoor as Ross, Priyanka Chopra as Rachel, Kareena Kapoor as Monica to Aamir Khan as Chandler – a Bollywood twist on 'Friends' mixing the show's humour with filmy flair
Vaishnavi Deshpande Jan 20, 2026 7:16 PM
Mathur succeeds Nitin Chalke who joins the Schindler Group Executive Committee and will be responsible for Asia Pacific
e4m Staff Jul 2, 2025 11:44 AM
Each of whom has made a significant impact on the industry through their work and thought leadership
Brij Pahwa Apr 14, 2025 12:39 PM
By offering IPL access as part of data plans, JioHotstar aims to soften the impact of its paywall and sustain cricket’s digital dominance
Shantanu David and Chehneet Kaur Apr 4, 2025 9:07 AM
Manish Bandlish, Managing Director of Mother Dairy, on the brand’s ICC Champions Trophy 2025 campaign that positions milk as the ‘ultimate beverage’
Shalinee Mishra Mar 13, 2025 12:10 PM
At e4m D2C Revolution Summit 3.0, Drishti Anand and Vidit Jain shared key insights on building and scaling successful D2C brands
e4m Staff Sep 21, 2024 9:05 AM
Tribes Communication’s new office premises in Gurugram are free of single-use plastic and embrace eco-friendly practices
e4m Staff Sep 17, 2024 6:50 PM
'Sanjay Gupta has been passionate and successful advocate for company’s investment in APAC,' wrote Philipp Schindler, SVP & Chief Business Officer at Google
Chalke was earlier with Eaton for nearly 12 years and was last President -North America
e4m Staff Dec 7, 2023 11:30 AM
With the rise of a new breed of environmentally conscious consumers, brands have been indulging in 'greenwashing.' In the light of this, ASCI's new guidelines are the need of the hour, say experts
Tanzila Shaikh Nov 21, 2023 9:10 AM
According to Schindler, the estimated daily reach of in-lift advertising is over 1 million impressions across major cities
e4m Staff Oct 25, 2023 3:04 PM
Celebrates Independence Day with a musical TVC narrating the story of Handlooms, sung by Usha Uthup
exchange4media Staff Aug 7, 2023 3:58 PM
Infidigit to create organic growth via SEO and provide support for the domain merger for Kindly Health’s existing websites
exchange4media Staff Jul 6, 2023 2:37 PM
Bundling could prove to be a saving grace as it will enable the large players to divide their fixed costs and acquire viewers at a larger scale to enable commercial viability, say experts
Aditi Gupta Jun 26, 2023 8:39 AM
Sachin Pillai appointed as Director on the Board of the company
exchange4media Staff Apr 29, 2023 9:54 AM
Roy joined Amazon in July 2016 as Senior Category Marketing Manager - Media.
exchange4media Staff Mar 9, 2023 11:24 PM
Bundle deals are all the rage of media consumption, and even see would-be competitors joining forces for consumers’ straying attention
Shantanu David Oct 3, 2022 8:54 AM
Schindler Media Network allows building owners and advertisers to use elevators as a new communication and advertising channel
exchange4media Staff Mar 25, 2022 1:14 PM
The account size is estimated to be around Rs 600 crore. The review is believed to be for ITC Foods & Personal Care
Naziya Alvi Rahman Feb 24, 2022 11:01 AM
The company says the move will accelerate its planned expansion across the digital ecosystem
exchange4media Staff Jan 15, 2022 7:47 AM
The round also saw participation from Java Capital, Titan Capital, TDV, and other prominent investors
exchange4media Staff Dec 13, 2021 3:22 PM
With the new season of the Premier League starting on August 14, e4m speaks to passionate followers of the game, marketers and fans alike to understand how deep rooted is the PL craze in India
Neeta Nair Jul 29, 2021 8:21 AM
As part of this initiative, Dabur will be donating more than 1.2 lakh notebooks to support educations needs with CRY
exchange4media Staff Jun 24, 2021 2:29 PM
The agency will manage the overall planning, strategizing, and execution of digital campaigns and content online
exchange4media Staff Jun 24, 2021 1:16 PM
Trident has released the first part of a three-part film series campaign which aims to normalise not feeling overridden by guilt while using copier paper
exchange4media Staff Mar 2, 2021 3:06 PM
As part of the association, WPP agencies and clients will leverage TikTok's global reach and culture-shaping impact
exchange4media Staff Feb 2, 2021 7:45 AM
While Boundless will partner with NEC on the strategic and brand communications fronts, the Mavericks will lead the PR, Media Relations and Analyst Relations
exchange4media Staff Oct 19, 2020 5:02 PM
Glow & Lovely has released an ad campaign featuring a dusky celebrity endorser. Industry experts, though not entirely convinced, hail it as a step in the right direction
Neeta Nair Oct 14, 2020 9:22 AM
The association with Mirza, known for her strong stance on environmental causes, will cement the brand's positioning as a responsible, eco-friendly range of home care products
exchange4media Staff Sep 23, 2020 12:25 PM
'Tiger King', 'Stranger Things', and dating shows 'Love Is Blind' and 'Too Hot to Handle' saw the highest viewership
exchange4media Staff Apr 22, 2020 9:03 AM
‘The Mystery Of The Missing Soap’ will soon be available on Amazon Kindle
exchange4media Staff Apr 17, 2020 11:08 AM
With quirky memes centred on popular shows, the civic body has managed to capture the attention of the youth
Anjali Thakur Apr 14, 2020 8:33 AM
With more than 30 years of experience, Paskar’s expertise lies in P&L management, business operations, business transformation and global delivery management
exchange4media Staff Mar 17, 2020 12:39 PM
Mehta, MD, Eco Signs on the 10th edition of the e4m NEONS OOH Conference & Awards will shed some light and dispel myths on what truly counts as "eco-friendly" in advertising
exchange4media Staff Feb 21, 2020 12:35 PM
Globally, the campaign has been led by women athletes like Mikaela Shiffrin, Mae Yoshikawa, Jessamyn Stanley, Denise Schindler, Chinae Alexander, Nadya Okamoto and Jada Sezer
exchange4media Staff Jan 28, 2020 12:37 PM
The campaign ran across Facebook, Instagram and other social media platforms
exchange4media Staff Jan 14, 2020 7:22 PM