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Ola Electric COO Hyun Shik Park Steps Down Amid Leadership Changes?blur=25

According to the regulatory filing, Park stepped down citing personal reasons

e4m Staff Sep 7, 2026 2:42 PM

Aditya Krishna Takes Charge as Managing Director of McCain Foods India?blur=25

Mainak Dhar Moves to a new role in McCain, Avishek Kar elevated to Commercial Director, McCain Foods India

e4m Staff Sep 7, 2026 11:47 AM

Advertising Data: A New National Security Concern for India?blur=25

US military is disabling mobile advertising IDs after reports that commercial location data was used to track personnel in the Middle East; exposes how ad targeting infra can be a surveillance tool

Shantanu David Sep 7, 2026 8:58 AM

Pitch CMO Summit 2026?blur=25

In a fireside chat at the Pitch CMO Summit, the Lumio marketing head told 91mobiles' Deepak Dhingra that AI should enhance the consumer experience quietly, not headline it

e4m Staff Sep 4, 2026 8:42 AM

Aswini Bommakanti Joins Affle as New Marketing Director?blur=25

Prior to this, she was with RateGain as Vice President - Product Marketing

e4m Staff Aug 18, 2026 12:28 PM

Hero MotoCorp Appoints Srihari Mulgund as Chief Strategy Officer?blur=25

Prior to joining Hero MotoCorp, Mulgund was a Partner at EY-Parthenon

e4m Staff Aug 17, 2026 11:43 AM

Marketers Emphasize Human Judgment Amid AI's Rise in Advertising?blur=25

At exchange4media and Skylight MediaKart's roundtable, marketers explored AI and the future of advertising

e4m Staff Aug 12, 2026 1:05 PM

Mobavenue AI Tech Ltd?blur=25

The company said growth was driven by demand from direct advertisers in quick commerce, BFSI, fintech and retail

e4m Staff Aug 12, 2026 12:31 PM

River Mobility Secures $120 Million Series C Funding from Elev8 and Claypond?blur=25

This round also saw participation from existing investors Yamaha Motor Corporation, Al Futtaim Group, Mitsui & Co. and venture debt firms like Alteria Capital, Innoven Capital and Stride Ventures

e4m Staff Aug 6, 2026 8:13 AM

EXHICON Boosts India's Exhibition Capacity with Major Expansion?blur=25

More than 60,000 square metres of EXHICON’s venue development portfolio is expected to be completed during FY 2026-27

e4m Staff Aug 1, 2026 11:37 AM

Gameskraft Money Laundering Case?blur=25

The information is part of the agency's provisional attachment order (a copy of which is with e4m) in the alleged money laundering case against Gameskraft

Imran Fazal Jul 29, 2026 8:14 PM

Gaurav Jain Leaves InMobi Technology After Year-Long Tenure?blur=25

Jain had joined InMobi in July 2025 as Senior Vice President and Head of Ad Revenue for APAC

e4m Staff Jul 29, 2026 7:00 PM

BMW Group India Sees Growth in Luxury EV Market, Says Vitesh Barar?blur=25

Vitesh Barar, Director of Marketing, BMW Group India on how premiumisation is driving growth for luxury segment, betting big on experiential marketing, a sales target of 20,000 units this year & more

Simran Sabherwal Jul 29, 2026 8:33 AM

E20 Fuel: How a new blend is rebuilding the petrol brand?blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how today's consumers are becoming increasingly conscious of what goes into their vehicles

Ganapathy Viswanathan Jul 23, 2026 8:10 AM

Mobavenue AI unveils new brand identity, launches Mobavenue Neural Engine?blur=25

The rebrand marks the company's evolution from a bootstrapped Mumbai startup to a listed, global AdTech platform

e4m Staff Jul 22, 2026 6:56 PM

InMobi?blur=25

According to reports, the company has selected JPMorgan Chase, Jefferies, Kotak Mahindra Capital and Axis Capital to lead the offering

e4m Staff Jul 22, 2026 5:45 PM

Flytta Green Teams Up with Wing Communications for PR Boost?blur=25

The collaboration aims to amplify Flytta Green's narrative around sustainable industrial logistics, heavy-duty electric mobility, and India's clean freight transition

e4m Staff Jul 22, 2026 1:55 PM

India’s cheapest clicks may now be inside gaming apps?blur=25

As install costs remain among the world's lowest, Indian gaming apps are drawing greater interest from brands and advertisers

Anuja Jain Jul 20, 2026 9:03 AM

Micro Drama: Can OTT 2.0 become the next big entertainment ecosystem??blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says premium micro dramas could redefine OTT, with the next five years deciding if they become a lasting entertainment category

Ganapathy Viswanathan Jul 10, 2026 8:01 AM

Gaming?blur=25

Advertising continues to contribute more than one-third of industry revenues, generating an estimated $300 million in 2025

e4m Staff Jul 9, 2026 11:00 AM

DoT’s TEC, BECIL partner to develop standards for D2M, IPTV and 5G Broadcast?blur=25

Beyond D2M, the two organisations will also collaborate on Digital Rights Management (DRM) technologies for IPTV and other digital content distribution platforms

e4m Staff Jul 9, 2026 9:17 AM

Jajabor Brand Consultancy Secures PR Mandate for FlixBus India?blur=25

The partnership will focus on helping FlixBus build awareness, trust, and market adoption as it scales its intercity mobility network across India

e4m Staff Jul 8, 2026 1:05 PM

Mrinall Dey Launches Brevanta Communications for Strategic Advisory?blur=25

Mrinall Dey has founded Brevanta Communications to offer strategic counsel to business leaders after a successful career in corporate communications

e4m Staff Jul 8, 2026 12:16 PM

Milind Pathak Joins Chat360 as New COO to Drive Global Growth?blur=25

Milind Pathak is also the Founder and Chief Architect of Candescent Intelligence

e4m Staff Jul 6, 2026 9:47 AM

newspaper?blur=25

Publishers demand 15-25% hike in ad rates saying newsprint, fuel and other input costs have moved up sharply

Kanchan Srivastava Jun 30, 2026 8:36 AM

Is Mobile Now the Core of Digital Marketing Strategy??blur=25

Mobile has converged with digital marketing itself due its evolution from being a marketing channel to the operating system of modern consumer engagement, share industry heads

Shantanu David Jun 24, 2026 9:25 AM

Prasar Bharati's D2M project set for July RFP launch?blur=25

Supporters of D2M argue that the technology can complement existing streaming ecosystems by delivering high-demand content directly to devices

Imran Fazal Jun 19, 2026 9:00 AM

Short Drama Ad Spend Soars 423% in Indian Subcontinent?blur=25

As per New AppsFlyer, the Indian Subcontinent’s short drama sector has grown by 95% in subscription-paid installs

e4m Staff Jun 17, 2026 4:58 PM

Sanjay Baweja Joins Tenon Group as Executive Director?blur=25

Baweja most recently served as MD & Global CEO of OnMobile Global

e4m Staff Jun 16, 2026 2:43 PM

Relstar?blur=25

The new ‘Driven by More’ platform and packaging system is designed to strengthen Relstar's differentiation in India's competitive lubricant market

e4m Staff Jun 16, 2026 2:30 PM

auto?blur=25

Exclusive TAM AdEx data accessed by e4m shows a visible moderation in auto advertising between January and April 2026, across television, print and digital

Kanchan Srivastava Jun 11, 2026 9:04 AM

EY Submits Key D2M Roadmap to Prasar Bharati for Policy Review?blur=25

The development comes amid growing momentum within the government to establish a policy framework for D2M broadcasting

Imran Fazal Jun 10, 2026 8:13 AM

Kuku's IPO: A Game-Changer for India's Microdrama Industry?blur=25

If the proposed listing goes through, Kuku may become the first Indian microdrama-led startup to test if public markets are ready for mobile-first entertainment as a serious consumer internet business

Kanchan Srivastava Jun 8, 2026 8:53 AM

Sumit Kumar Takes on Director Role at InMobi for APAC Sales?blur=25

Kumar moves from Tyroo, where he was Director Growth- Global Business and Commercial Development

e4m Staff Jun 3, 2026 7:14 PM

Dayanidhi Maran, son Karan to launch mobile-first streaming venture: Reports?blur=25

The platform is expected to be formally unveiled by the end of this month

e4m Staff May 23, 2026 8:52 AM

Melodi Moment?blur=25

After Modi gifted Meloni a packet of Parle Melody in Rome, brands across categories rushed to turn the viral ‘Melodi’ moment into topical marketing gold

Aryendra Khan May 21, 2026 8:33 AM

Kommune?blur=25

Kommune will handle InMobi’s PR and communications activities in India, including media relations, corporate communications, and strategic brand storytelling

e4m Staff May 11, 2026 6:59 PM

Samsung India elevates Aditya Babbar to lead mobile business 2026?blur=25

Babbar, who previously served as Vice President for the mobile division, has taken on the role of Head of Sales & Marketing, MX Business, Samsung India

e4m Staff May 2, 2026 2:44 PM

oil companies?blur=25

A report by The Guardian claims WPP played a central role in executing billion-dollar US ad campaigns for major oil firms following the Paris Agreement

e4m Staff May 1, 2026 9:45 AM

How AI is reshaping app growth beyond installs?blur=25

As discovery shifts beyond app stores and automation takes over acquisition, India’s non-gaming marketers are being forced to rethink visibility, value, and what real performance actually means

Anuja Jain Apr 30, 2026 9:00 AM

Sachin Tendulkar?blur=25

Guest Column: Marketing leader Tathagat Jena reflects on the cricket icon’s timeless influence - both on and off the field

Tathagat Jena Apr 24, 2026 12:18 PM

youtube?blur=25

Mobile feature simplifies sharing, but Clips removal draws mixed reactions

e4m Staff Apr 21, 2026 5:48 PM

Rajesh Rajyalakshmi Pantina joins gnani.ai as VP Marketing?blur=25

Pantina joins gnani.ai from Whatfix, where he was Director-Enterprise Marketing

e4m Staff Apr 18, 2026 5:55 PM

Nikhil Gulati joins Hudle as VP Marketing Growth?blur=25

Gulati will lead brand building and drive user growth across acquisition and retention

e4m Staff Apr 7, 2026 11:46 AM

Dr. L. Murugan?blur=25

In parallel, the government has taken steps to tackle the issue of spam calls

e4m Staff Apr 4, 2026 8:40 AM