Max Life Insurance?blur=25

The campaign is anchored to the company’s ‘You are the difference’ theme

e4m Desk Sep 11, 2023 5:51 PM

Max Life?blur=25

Rahul Talwar, CMO, Max Life Insurance, shares insights behind the recently launched TVC with Rohit Sharma and Ritika Sajdeh as brand ambassadors, evolving consumer sentiments and growing TG

Ritika Raj Dec 31, 2022 8:07 AM

Max life insurance?blur=25

Apart from Hindi, the film will release in six languages i.e. Marathi, Gujarati, Tamil, Telugu, Kannada and Malayalam

e4m Desk Oct 29, 2022 8:15 AM


The mandate includes creative strategy, execution, and social media management for the brand across all channels

e4m Desk Sep 12, 2022 12:28 PM

Pitch CMO Summit?blur=25

At Pitch CMO Summit 2022, an esteemed panel deliberated on how brands could utilize available data to formulate and successfully leverage an omnichannel strategy to reach consumers

e4m Desk Jun 30, 2022 8:33 AM

rahul talwar?blur=25

He takes over from Aalok Bhan who has left the organization after 10 years

e4m Desk Apr 13, 2022 12:28 PM

Manisha Singh?blur=25

Singh will be responsible to develop and implement strategic communications to support the company's long-term goals

e4m Desk Dec 13, 2021 4:14 PM

Aalok Bhan?blur=25

Bhan, Director & Chief Marketing Officer, Max Life Insurance, shares insights behind the new campaign, digitisation journey, partnership with Axis bank, expected growth, and more

Ritika Raj Oct 19, 2021 8:33 AM

max life?blur=25

Max Life will serve as the official life insurance partner of RCB with a logo presence on the non-leading trouser leg

e4m Desk Apr 6, 2021 4:01 PM

aalok bhan?blur=25

Bhan, Director & CMO, Max Life Insurance, discussed how the brand is driving customer engagement during the Covid-19 pandemic

Nafisa Shaheen Dec 7, 2020 8:33 AM

aalok Bhan?blur=25

Bhan, Director & CMO, Max Life Insurance, revealed that brand considerations increased by 20-25% due to the brand’s association with IPL last year

Misbaah Mansuri Oct 28, 2020 9:12 AM

IPL 2020?blur=25

The likes of Policybazaar, HDFC Bank, Max Life Insurance and AMFI have been seen capitalising on the big-ticket property  

Misbaah Mansuri Oct 19, 2020 8:22 AM


The campaign is being further leveraged across print apart from TV and digital mediums

e4m Desk Sep 22, 2020 2:19 PM

Max Life?blur=25

With #ProtectionFrontFootPe, the life insurer strengthens its commitment towards comprehensive financial protection off the field

e4m Desk Sep 21, 2020 1:27 PM


The company will be the team’s official life insurance partner for second consecutive year

e4m Desk Aug 27, 2020 3:32 PM


On the MarTech League Fridays virtual panel, industry experts spelled out which tools a modern-day marketer should use to enhance consumer experiences

e4m Desk Jul 18, 2020 8:49 AM