Bhan, Director & CMO, Max Life Insurance, discussed how the brand is driving customer engagement during the Covid-19 pandemic

Nafisa Shaheen Dec 7, 2020 8:33 AM

Bhan, Director & CMO, Max Life Insurance, revealed that brand considerations increased by 20-25% due to the brand’s association with IPL last year

Misbaah Mansuri Oct 28, 2020 9:12 AM

The likes of Policybazaar, HDFC Bank, Max Life Insurance and AMFI have been seen capitalising on the big-ticket property  

Misbaah Mansuri Oct 19, 2020 8:22 AM

The campaign is being further leveraged across print apart from TV and digital mediums

exchange4media Staff Sep 22, 2020 2:19 PM

With #ProtectionFrontFootPe, the life insurer strengthens its commitment towards comprehensive financial protection off the field

exchange4media Staff Sep 21, 2020 1:27 PM

The company will be the team’s official life insurance partner for second consecutive year

exchange4media Staff Aug 27, 2020 3:32 PM

On the MarTech League Fridays virtual panel, industry experts spelled out which tools a modern-day marketer should use to enhance consumer experiences

exchange4media Staff Jul 18, 2020 8:49 AM

e4m Webinar powered by Adobe & IBM had Sunder Madakshira, Sir Martin Sorrell, Shalini Rao, Vivek Sharma, & Vaibhav Kumar discuss the transformation that digital space has seen in recent times

exchange4media Staff Jul 10, 2020 8:50 AM

Sir Martin Sorrell, Executive Chairman, S4 Capital & Founder, WPP, will join Dr Annurag Batra, Chairman & Editor-in-Chief, exchange4media Group, in the e4m webinar powered by Adobe & IBM

exchange4media Staff Jul 6, 2020 8:53 AM

Bhatia will be reporting to Aalok Bhan, Director and Chief Marketing Officer, Max Life

exchange4media Staff Jun 9, 2020 12:56 PM

Guest Column: Aalok Bhan, Director & Chief Marketing Officer, Max Life Insurance, says brands must be empathetic, agile and revise the rules to win customers

Aalok Bhan May 18, 2020 9:19 AM

Prior to this, Iyer was associated with Max Life Insurance in Gurgaon and Cipla Ltd in Mumbai

exchange4media Staff May 13, 2020 5:44 PM

Given the 30% spike in insurance amid the coronavirus pandemic, India’s top firms are staying well-connected with their consumers through offers and campaigns

Anjali Thakur Apr 13, 2020 8:28 AM

Manu will be based out of Gurugram and report to Prashant Tripathy, Managing Director & CEO, Max Life

exchange4media Staff Mar 17, 2020 2:14 PM

The run is scheduled to take place in Gurugram on February 16

exchange4media Staff Jan 27, 2020 4:24 PM

With this initiative, Max Life looks at empowering underprivileged children by funding one year’s education for every death claim it settles for its ‘Term Insurance Plans’

exchange4media Staff Dec 6, 2019 5:21 PM

The 360-degree campaign, which urges consumers to embrace their ‘real value’ while buying life insurance cover, will run across print, television, digital and social media platforms

exchange4media Staff Sep 9, 2019 5:26 PM

At the exchange4media MarTech conference, Nangia, Senior Director & Chief Operations Officer at MaxLife Insurance, spoke on how to leverage consumer insights for agile and effective decision-making

exchange4media Staff Aug 28, 2019 4:32 PM

Customer engagement to be leveraged through walk-ins across 200+ offices of Max Life

exchange4media Staff Jul 8, 2019 3:34 PM

The ad film is also being effected via digital, print and Out of Home mediums

exchange4media Staff Apr 17, 2019 2:34 PM