max-life-insurance
The campaign is anchored to the company’s ‘You are the difference’ theme
Rahul Talwar, CMO, Max Life Insurance, shares insights behind the recently launched TVC with Rohit Sharma and Ritika Sajdeh as brand ambassadors, evolving consumer sentiments and growing TG
Ritika Raj Dec 31, 2022 8:07 AM
This is the first time that the couple has come on the screen together
Apart from Hindi, the film will release in six languages i.e. Marathi, Gujarati, Tamil, Telugu, Kannada and Malayalam
The association has been forged to promote the brand ethos of Max Life
e4m Desk Sep 19, 2022 11:57 AM
The mandate includes creative strategy, execution, and social media management for the brand across all channels
e4m Desk Sep 12, 2022 12:28 PM
At Pitch CMO Summit 2022, an esteemed panel deliberated on how brands could utilize available data to formulate and successfully leverage an omnichannel strategy to reach consumers
He takes over from Aalok Bhan who has left the organization after 10 years
e4m Desk Apr 13, 2022 12:28 PM
Singh will be responsible to develop and implement strategic communications to support the company's long-term goals
Bhan, Director & Chief Marketing Officer, Max Life Insurance, shares insights behind the new campaign, digitisation journey, partnership with Axis bank, expected growth, and more
Ritika Raj Oct 19, 2021 8:33 AM
Max Life will serve as the official life insurance partner of RCB with a logo presence on the non-leading trouser leg
Bhan, Director & CMO, Max Life Insurance, discussed how the brand is driving customer engagement during the Covid-19 pandemic
Nafisa Shaheen Dec 7, 2020 8:33 AM
Bhan, Director & CMO, Max Life Insurance, revealed that brand considerations increased by 20-25% due to the brand’s association with IPL last year
Misbaah Mansuri Oct 28, 2020 9:12 AM
The likes of Policybazaar, HDFC Bank, Max Life Insurance and AMFI have been seen capitalising on the big-ticket property
Misbaah Mansuri Oct 19, 2020 8:22 AM
The campaign is being further leveraged across print apart from TV and digital mediums
With #ProtectionFrontFootPe, the life insurer strengthens its commitment towards comprehensive financial protection off the field
The company will be the team’s official life insurance partner for second consecutive year
On the MarTech League Fridays virtual panel, industry experts spelled out which tools a modern-day marketer should use to enhance consumer experiences
