On the MarTech League Fridays virtual panel, industry experts spelled out which tools a modern-day marketer should use to enhance consumer experiences

exchange4media Staff Jul 18, 2020 8:49 AM

e4m Webinar powered by Adobe & IBM had Sunder Madakshira, Sir Martin Sorrell, Shalini Rao, Vivek Sharma, & Vaibhav Kumar discuss the transformation that digital space has seen in recent times

exchange4media Staff Jul 10, 2020 8:50 AM

Sir Martin Sorrell, Executive Chairman, S4 Capital & Founder, WPP, will join Dr Annurag Batra, Chairman & Editor-in-Chief, exchange4media Group, in the e4m webinar powered by Adobe & IBM

exchange4media Staff Jul 6, 2020 8:53 AM

Bhatia will be reporting to Aalok Bhan, Director and Chief Marketing Officer, Max Life

exchange4media Staff Jun 9, 2020 12:56 PM

Guest Column: Aalok Bhan, Director & Chief Marketing Officer, Max Life Insurance, says brands must be empathetic, agile and revise the rules to win customers

Aalok Bhan May 18, 2020 9:19 AM

Prior to this, Iyer was associated with Max Life Insurance in Gurgaon and Cipla Ltd in Mumbai

exchange4media Staff May 13, 2020 5:44 PM

Given the 30% spike in insurance amid the coronavirus pandemic, India’s top firms are staying well-connected with their consumers through offers and campaigns

Anjali Thakur Apr 13, 2020 8:28 AM

Manu will be based out of Gurugram and report to Prashant Tripathy, Managing Director & CEO, Max Life

exchange4media Staff Mar 17, 2020 2:14 PM

The run is scheduled to take place in Gurugram on February 16

exchange4media Staff Jan 27, 2020 4:24 PM

With this initiative, Max Life looks at empowering underprivileged children by funding one year’s education for every death claim it settles for its ‘Term Insurance Plans’

exchange4media Staff Dec 6, 2019 5:21 PM

The 360-degree campaign, which urges consumers to embrace their ‘real value’ while buying life insurance cover, will run across print, television, digital and social media platforms

exchange4media Staff Sep 9, 2019 5:26 PM

At the exchange4media MarTech conference, Nangia, Senior Director & Chief Operations Officer at MaxLife Insurance, spoke on how to leverage consumer insights for agile and effective decision-making

exchange4media Staff Aug 28, 2019 4:32 PM

Customer engagement to be leveraged through walk-ins across 200+ offices of Max Life

exchange4media Staff Jul 8, 2019 3:34 PM

The ad film is also being effected via digital, print and Out of Home mediums

exchange4media Staff Apr 17, 2019 2:34 PM

Max Life Insurance will be the official life insurance partner of the Bengaluru team for T20 League

exchange4media Staff Mar 19, 2019 3:39 PM

Bhan will oversee Max Life’s product, branding and corporate communication operations

exchange4media Staff Jan 28, 2019 3:12 PM

Columbus India, Dentsu Aegis Network's digital marketing agency, won the account following a direct pitch; account to be handled out of Gurgaon office

exchange4media Staff Jan 24, 2019 2:48 PM

The logo has been redesigned to make it more contemporary while retaining the essence of its existing components that project the focus of the company on being committed to doing what is right while securing the financial futures of our customers

exchange4media Staff Jan 23, 2016 7:40 AM

The insurer has launched a new campaign as part of a renewed brand strategy. The brand now takes the higher ground of 'Sachchi Advice', putting the spotlight on the company as a whole.

Ankur Singh Aug 26, 2015 7:42 AM

The campaign titled, ‘Second Chance’, comprises two videos, wherein people share how life gave them a rare second chance

exchange4media Staff Jan 24, 2015 12:57 PM