max-life-insurance
Customer engagement to be leveraged through walk-ins across 200+ offices of Max Life
exchange4media Staff 1 week ago
The ad film is also being effected via digital, print and Out of Home mediums
exchange4media Staff 17-April-2019
Max Life Insurance will be the official life insurance partner of the Bengaluru team for T20 League
exchange4media Staff 19-March-2019
Bhan will oversee Max Life’s product, branding and corporate communication operations
exchange4media Staff 28-January-2019
Columbus India, Dentsu Aegis Network's digital marketing agency, won the account following a direct pitch; account to be handled out of Gurgaon office
exchange4media Staff 24-January-2019
The logo has been redesigned to make it more contemporary while retaining the essence of its existing components that project the focus of the company on being committed to doing what is right while securing the financial futures of our customers
exchange4media Staff 23-January-2016
The insurer has launched a new campaign as part of a renewed brand strategy. The brand now takes the higher ground of 'Sachchi Advice', putting the spotlight on the company as a whole.
The campaign titled, ‘Second Chance’, comprises two videos, wherein people share how life gave them a rare second chance
exchange4media Staff 24-January-2015
The campaign titled, ‘Second Chance’, comprises two videos, wherein people share how life gave them a rare second chance
exchange4media Staff 24-January-2015
With IPL viewership getting fragmented between online & TV, GECs are emerging as the gainers, say media observers, who add that the viewership of GECs has been consistent because of the change in the programming strategy
Good content, a stand on scam ads & higher participation from agencies are the key expectations of clients from Goafest this year in order to wholeheartedly participate in the festival
News & IPL continue to be favourite properties on TV among brands this year. Though a clear fragmentation is not visible, in some cases budget allocation towards news has gone up without affecting IPL spends
The digital broadcaster has slots for 2 co-sponsors & 4 associate sponsors during the live streaming of IPL this year. Reach & bandwidth though continue to be important factors for availability of IPL online
Marketers need to dream digital so they can connect with consumers on a daily basis, say experts, who also stress on personalisation of content
Instead of seeing marketing and sales as two separate entities, successful marketers have struck a balance
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