Max Life Insurance names Geetanjali Bhatia as Corporate Vice President & Head – Corp Comm

Bhatia will be reporting to Aalok Bhan, Director and Chief Marketing Officer, Max Life

e4m by exchange4media Staff
Updated: Jun 9, 2020 5:20 PM

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Max Life Insurance has announced the appointment of Geetanjali Bhatia Nehru as Corporate Vice President & Head – Corporate Communications. Bhatia will lead the corporate communications vertical of the company.

She will play an instrumental role in shaping, directing, and strengthening Max Life's internal and external communications narrative in line with its values of caring, collaboration, customer obsession, and growth mindset.

Based at Max Life’s corporate office in Gurugram, Bhatia will be reporting to Aalok Bhan, Director and Chief Marketing Officer, Max Life.

Bhatia brings with her over 18 years of experience in strategizing, implementing, and strengthening corporate narratives for businesses across multiple sectors like IT, Retail, Technology, Industrial. Her experience of planning and driving critical corporate social responsibility focus and community initiatives, media and public relations programmes, strategic branding initiatives, government relations and crisis communications will play an important role in reinforcing Max Life's communications outreach in India.

Speaking on the appointment, Bhan said: “We are happy to welcome Geetanjali to the Max Life family. These are unprecedented times that require innovative ways of communicating with empathy and intent. We believe Geetanjali, with over 18 years of diverse experience will contribute towards narrating our story with creativity and depth. We wish her a successful journey ahead with the Company and look forward to her valuable insights and expertise.”

Commenting on her appointment, Bhatia said, “I am delighted to be a part of Max Life and look forward to narrating the Company's growth story. In these challenging times when the whole world is evolving with COVID-19 pandemic, it is important for companies to stay relevant and keep introducing innovative strategies to reach their internal as well as external stakeholders. I am excited to work with the wonderful team at Max Life in contributing to enhancing our brand love by creating impactful content and experiences for consumers.”

Before joining Max Life, Bhatia worked with Ingersoll Rand as the Head of Corporate Relations.

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