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Guest Column: Aalok Bhan, Director & Chief Marketing Officer, Max Life Insurance, says brands must be empathetic, agile and revise the rules to win customers

Aalok Bhan May 18, 2020 9:19 AM

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The 360-degree campaign, which urges consumers to embrace their ‘real value’ while buying life insurance cover, will run across print, television, digital and social media platforms

exchange4media Staff Sep 9, 2019 5:26 PM

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The ad film is also being effected via digital, print and Out of Home mediums

exchange4media Staff Apr 17, 2019 2:34 PM

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Bhan will oversee Max Life’s product, branding and corporate communication operations

exchange4media Staff Jan 28, 2019 3:12 PM