Bhan, Director & CMO, Max Life Insurance, discussed how the brand is driving customer engagement during the Covid-19 pandemic

Nafisa Shaheen Dec 7, 2020 8:33 AM

Bhan, Director & CMO, Max Life Insurance, revealed that brand considerations increased by 20-25% due to the brand’s association with IPL last year

Misbaah Mansuri Oct 28, 2020 9:12 AM

The ad film has been put together by Saatchi & Saatchi Propagate

exchange4media Staff Jun 23, 2020 5:03 PM

Bhatia will be reporting to Aalok Bhan, Director and Chief Marketing Officer, Max Life

exchange4media Staff Jun 9, 2020 12:56 PM

Guest Column: Aalok Bhan, Director & Chief Marketing Officer, Max Life Insurance, says brands must be empathetic, agile and revise the rules to win customers

Aalok Bhan May 18, 2020 9:19 AM

The run is scheduled to take place in Gurugram on February 16

exchange4media Staff Jan 27, 2020 4:24 PM

The 360-degree campaign, which urges consumers to embrace their ‘real value’ while buying life insurance cover, will run across print, television, digital and social media platforms

exchange4media Staff Sep 9, 2019 5:26 PM

Customer engagement to be leveraged through walk-ins across 200+ offices of Max Life

exchange4media Staff Jul 8, 2019 3:34 PM

The ad film is also being effected via digital, print and Out of Home mediums

exchange4media Staff Apr 17, 2019 2:34 PM

Bhan will oversee Max Life’s product, branding and corporate communication operations

exchange4media Staff Jan 28, 2019 3:12 PM