Authors

Aalok Bhan
Director & Chief Marketing Officer NA NA

Aalok Bhan is Director & Chief Marketing Officer of Max Life Insurance Company Limited

Keeping promises & earning trust – the revised marketing rules

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Guest Column: Aalok Bhan, Director & Chief Marketing Officer, Max Life Insurance, says brands must be empathetic, agile and revise the rules to win customers

Aalok Bhan May 18, 2020 9:19 AM