Max Life Insurance elevates Rahul Talwar as Chief Marketing Officer

He takes over from Aalok Bhan who has left the organization after 10 years

e4m by exchange4media Staff
Published: Apr 13, 2022 12:28 PM  | 3 min read
rahul talwar

Max Life Insurance Co. Ltd. has announced the appointment of Rahul Talwar as the Chief Marketing Officer. Talwar takes over from Aalok Bhan who has left the organization after a 10 -year-long association in various pivotal roles.

“In his elevated role, Talwar leads the marketing (brand, channel, customer), corporate communications, consumer insights and customer obsession agenda of the Company. He will be instrumental in enabling consumer and brand connect for all stakeholders, delivering on the promise of making Max Life the most admired life insurance brand. As the Chief Customer Officer of Max Life, Rahul continues to drive the customer strategy and governance to execute on company’s customer centric vision,” the company said.

A seasoned marketing professional with over 17 years of experience, Rahul has had successful stints in the FMCG sector with leading companies - PepsiCo India, Pladis India (McVitie’s Biscuits) and the Aditya Birla Group. At Pepsico India, Rahul steered brand agenda for leading trademarks (Lay’s Chips, 7up, Mirinda). Rahul joined Max Life in 2018 and has since played a key role in accelerating the brand quotient and steering marketing partnership with distribution to strengthen the company’s industry leadership amongst the private insurance players.

Based in Max Life’s corporate office in Gurugram, Rahul reports to Prashant Tripathy, Managing Director & Chief Executive Officer, Max Life Insurance.

Prashant Tripathy, Managing Director & Chief Executive Officer, Max Life Insurance said, “Rahul has been an exceptional people’s leader, a brand evangelist and a keen change advocate within the organization. His sharp marketing acumen, deep consumer insights and strategic focus has strengthened the goodwill and reputation of the brand amongst our customers. Rahul’s experience and expertise will be valuable in shaping the next level of our brand journey aligned with our business objectives. I also thank Aalok for his invaluable contribution to the organization and wish him well for the future.”

Commenting on his new role, Rahul Talwar said, “The life insurance industry is constantly evolving, bringing along the need to establish an ‘always on approach’ with new-age customers. These dynamics have created more opportunities to be creative, receptive and connected in our relationships with stakeholders. I am delighted with this recognition and thankful to Prashant Tripathy and the Max Life leadership for reposing faith and for considering me for this position. I look forward to contributing in the new role and further enhancing the brand value of Max Life Insurance.”

Rahul Talwar is an alumnus of Institute of Management Technology, Ghaziabad and a Bachelor of Physics from St. Stephen's College, University of Delhi.

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Sreenivasan Jain moves on from NDTV

The senior journalist was associated with the network since 1995

By exchange4media Staff | Jan 28, 2023 11:29 AM   |   2 min read

sreenivasan jain

Senior journalist Sreenivasan Jain has announced his decision to move on from NDTV after close to three decades with the institution. The channel's Group Editor said that he will be stepping down through a Tweet earlier today: "Hi all. An amazing, nearly three-decade-long run at NDTV comes to an end today. The decision to resign wasn’t easy, but .. it is what it is. More later."

Jain has been working with NDTV since 1995. He anchors the weekly show Truth vs Hype on NDV 24x7. He was the network's Mumbai bureau chief from 2003-2008 and was briefly the Managing Editor of NDTV's business channel Profit. He has also authored op-ed columns for the Business Standard. He has not announced what his next career move will be.

Jain's tweet was followed by reactions by industry peers:

Jain's exit comes close on the heels of NDTV's acquisition by the Adani Group. Back in November 2022, Ravish Kumar, Senior Executive Editor of NDTV India, also stepped down. NDTV Founders Prannoy Roy and Radhika Roy have also divested most of their shares in NDTV to Gautam Adani's AMG Media Network, which is the single-largest shareholder in NDTV. 

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Škoda Auto India's Head of Marketing and Head of Sales resign

Top execs Tarun Jha and Ajay Raghuvanshi have reportedly stepped down

By exchange4media Staff | Jan 28, 2023 8:41 AM   |   1 min read

Tarun Jha and Ajay Raghuvanshi

Škoda Auto India's Head of Marketing Tarun Jha and Head of Sales (India) Ajay Raghuvanshi have reportedly moved on from the Czech auto company.

News reports say that Jha will be in office till February 17 and Raghuvanshi till March end of this year.

Reports also say that the company has communicated the news of the top executives' exits to its dealer partners.

Jha, who joined the company as DGM of Marketing, has been with Škoda since 2008. Raghuvanshi has previously worked for automakers like Nissan, Hyundai and Honda and joined the company in 2019.

This come at a time when Škoda has been seeing a series of top-level exits. The company reportedly posted its highest-ever sales in the calendar year 2022 and had also appointed a new brand director Petr Šolc. He took over from Zac Hollis who moved on to German carmaker Volkswagen.

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Radio Mirchi CEO Prashant Pandey moves on

He will be joining the venture capital space

By exchange4media Staff | Jan 27, 2023 5:10 PM   |   1 min read

Prashant pandey

CEO of Radio Mirchi Prashant Pandey has moved on. He will be joining the venture capital space, he shared.

Sharing the news, Pandey said, “And it’s a wrap! After 23 years, I’m leaving Mirchi….the most exciting brand and company in the World! I can’t thank my lovely team enough-and all who have worked here since the beginning. We’ve together created this awesomeness! I am eternally grateful to the visionary Vineet Jain and to my mentor and first boss Amba Preetham Parigi! Without them, none of this magic would have happened! I’m joining the venture capital space in a small way. I’m sure our paths will cross again.”

e4m had reported the development in October 2022. Then, ENIL had announced that Pandey will retire soon and Yatish Mehrishi will be joining the company back as the new CEO. Pandey will however continue as Managing Director.

“I would thank Prashant for his invaluable contributions to the company and building Brand Mirchi into a power brand over the last 22 years,” Vineet Jain Chairman of ENIL hasd said in a statement then.

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Haldiram's appoints Harshit Gupta as Deputy Manager – Digital Marketing

He joins from RepIndia

By exchange4media Staff | Jan 27, 2023 5:15 PM   |   2 min read

Harshit Gupta

Haldiram's recently appointed Harshit Gupta as Deputy Manager – Digital Marketing to further strengthen its digital team. Reporting directly to Divya Batra, Head of Marketing, Harshit will be in charge of digital activities and carving the larger brand story across digital.

Harshit comes with over 7 years of work experience in the advertising industry and previously worked with RepIndia, an independent digital agency from Delhi, as Account Director – Client Strategy. He was responsible for Digital Strategy planning, Content & Influencer Management, and Audience Outreach for award-winning campaigns for various brands. In his past work experience, he has worked with reputed brands like Sleepwell, Kajaria, Canon, Amazon MiniTV, and various others from different industries.
On joining Haldiram’s, Harshit commented, “I am excited to join the brand. I am glad to bring a fresh digital perspective to the heritage brand. In my new role, I look forward to moving the needle by creating data-driven and insightful strategies that will help us drive sales and consumer engagement.”

Regarding Harshit’s appointment, Divya Batra, Head of Marketing at Haldiram’s, said, “We are delighted to welcome Harshit to Haldiram’s family. The company focuses on expanding its digital footprint in India and has appointed Harshit to do the same. He has diverse experience in leading Digital Strategy with consumer trends & insights and has rich experience in digital activations and audience outreach programs. We are confident that his expertise in Digital Innovation and vast knowledge of brand building through content & influencer management will help us to take Haldiram’s to newer heights and reach newer audiences.”

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CMS IT Services hires Sanjeev Singh as CEO and MD

Singh joins from Wipro Limited where he was Chief Operations Officer and a member of Wipro Executive Board

By exchange4media Staff | Jan 27, 2023 4:14 PM   |   2 min read

Sanjeev Singh

CMS IT Services announced today that its Board of Directors has appointed Sanjeev Singh as Chief Executive Officer & Managing Director of the company effective 16 January 2023.

 Commenting on the appointment of  Sanjeev Singh, Mathew Cyriac, Chairman of the Board said, “We are excited to welcome Sanjeev as the CEO & MD of CMS IT Services. Sanjeev has an exceptional leadership track record, strong exposure to Indian and Global markets, deep strategic expertise, a unique ability to forge long standing client relationships, and proven track record of driving transformation and turning around underperforming businesses. We believe that Sanjeev is the right person to lead CMS IT in its next phase of growth.” 

Commenting on his appointment, Sanjeev Singh said, “I’m honoured to be invited to lead CMS IT Services, an extraordinary company with deep technology heritage built on strong foundation of values. I look forward to working closely with Mathew, the Board, senior leadership and the highly talented employees of CMS IT to enter a new phase of growth and build a better tomorrow for all our stakeholders, including customers and employees.” 

Sanjeev will be based in Bangalore. Sanjeev joins CMS IT Services from Wipro Limited where he was Chief Operations Officer and a member of Wipro Executive Board. Till recently, he was a Member of CII Karnataka Council & Chairman of CII Karnataka CEO Forum. Before joining Wipro, Sanjeev was the CEO at Aegis Ltd for its India & Sri Lanka businesses, and did senior leadership stints at Mphasis and Genpact. 

Sanjeev is an alumnus of Indian Institute of Technology, Madras (IIT-M) and Indian Institute of Management, Kozhikode (IIM-K), where he was awarded the Gold Medal for academic excellence. He was recently awarded with the Distinguished Alumnus Award by his alma mater IIM-Kozhikode.

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Ipsos India makes senior appointments in marketing functions

Pallavi Mathur Lal named Senior Director, Content and Communications; Madhurima Bhatia to lead Media Engagement & Partnerships with additional APAC role (excluding Greater China)

By exchange4media Staff | Jan 27, 2023 10:16 AM   |   1 min read

Ipsos

Ipsos India has announced leadership changes in Marketing Communications and Operations.

Pallavi Mathur Lal, Senior Director Client Organization, takes up the role of Senior Director, Content and Communications. Madhurima Bhatia from Marketing and Communications Lead now moves to Media Engagement and Partnerships for Ipsos India, with the additional role of media engagement for the Asia Pacific region (excluding Greater China).

Both Bhatia and Mathur will report to Amit Adarkar, CEO, Ipsos India.

“Ipsos India has aggressive growth plans charted for the next 3 years, and these senior appointments in both Marketing and Operations will further elevate the status of Ipsos in India providing greater visibility and continue to transform our Operation business,” says Adarkar.

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Josh Talks’ Pawan Sharma joins B4U as CRO

Sharma was Josh Talks’ Business Head

By Sonam Saini | Jan 25, 2023 6:04 PM   |   1 min read

Pawan sharma

Pawan Sharma has moved on from Josh Talks and joined B4U as Chief Revenue Officer (CRO). The development has been conformed to e4m by highly placed sources.

At Josh Talks, Sharma was the Business Head, leading the revenue and branded marketing division for the company. He joined Josh Talks in April 2022.

Earlier, Sharma was associated with Network18 where he was designated as National Head Revenue (Focus-Hindi and Regional News). He joined Network18 in November 2020 and worked for over one year.

Prior to joining Network18, Sharma was working with The Walt Disney Company as the National Head- Revenue (Branded content & Bindass). He joined  the company in 2009 as a head-priority team (North, East, and South)- UTV Movies & Action and was later promoted as Cluster Sales Head-NE (UTV Action & Movies). 
He also worked with Star India and Reliance BIG Entertainment. 

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