rahul-talwar

Axis Max Life’s media strategy is screen-agnostic and consumer-first: Rahul Talwar

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Rahul Talwar, CMO, Axis Max Life Insurance, talks about building trust through emotionally intelligent storytelling, balancing traditional and digital media, localizing for cultural contexts & more

Sunidhi Vijay Sep 5, 2025 9:15 AM

We have brought together the power of two brands: Rahul Talwar, Axis Max Life Insurance

Rahul Talwar, Axis Max Life Insurance?blur=25

Rahul Talwar, Chief Marketing Officer, Axis Max Life Insurance, talks about the rebranding of Max Life Insurance to Axis Max Life Insurance and how it is guaranteeing its consumers, ‘Double Bharosa’ 

Simran Sabherwal Feb 25, 2025 9:05 AM

‘Insurance category is anchored on the parameter of trust’

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Rahul Talwar, CMO, Max Life Insurance, shares insights behind the recently launched TVC with Rohit Sharma and Ritika Sajdeh as brand ambassadors, evolving consumer sentiments and growing TG

Ritika Raj Dec 31, 2022 8:07 AM

Max Life Insurance elevates Rahul Talwar as Chief Marketing Officer

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He takes over from Aalok Bhan who has left the organization after 10 years

exchange4media Staff Apr 13, 2022 12:28 PM