insights
Marketers and agency executives say conversational intent is potentially richer than conventional signals but the real hurdle is not intent but attribution
Shantanu David Aug 28, 2026 8:47 AM
This e4m’s Corp Comm & PR ‘Too Young to Start?’ series features Brand Talk India’s Ruhani Singh Mann on starting early, scaling fast and redefining the path to PR agency ownership
Ritika Upmanyu Aug 27, 2026 5:37 PM
Dr Annurag Batra has built his journey as a media entrepreneur with faith, passion, persistence and, above all, a constant eye on the future, writes Ganapathy Viswanathan
Ganapathy Viswanathan Aug 27, 2026 2:26 PM
Janhavi Pawar, Director, Sakal Media Group, discusses the relevance of soft power in forging lasting global trade relations
Isha Khatu Aug 25, 2026 12:56 PM
Guest Column: Gaurav Gopal Verma says people don’t just buy food; they buy how it makes them feel. Once you see that, everything about building a food brand changes
Gaurav Gopal Verma Aug 25, 2026 12:18 PM
With a shorter festive window this year, digital platforms are looking to make the most of premium inventory, sharper audience targeting and measurable outcomes, say industry watchers
Sandhi Sarun Aug 24, 2026 9:32 AM
Guest Column: Bhuvan Lall traces Discovery’s India journey and highlights how filmmakers Prabhu and Manika Asgaonkar are bringing India’s military stories to global audiences
Bhuvan Lall Aug 24, 2026 8:58 AM
Guest Column: Marketing veteran Shubhranshu Singh explores why India’s next phase of growth will depend on institutions that can outlast political, economic and generational cycles
Shubhranshu Singh Aug 24, 2026 8:14 AM
NDTV CEO and Editor-in-Chief Rahul Kanwal says Prannoy Roy, Aroon Purie and Raghav Bahl are examples of media builders
e4m Staff Aug 22, 2026 3:47 PM
Guest Column: Sr. Marketing Leader Yatnesh Pandey on how Indian consumers are shifting from buying products to purchasing experiences, making products part of a larger consumption journey
Yatnesh Pandey Aug 21, 2026 9:17 AM
At Culture Intelligence Summit 2026, hosted by ShareChat and Moj, industry leaders discussed how brands could participate in cultural nuances of a moment, while staying true to what it stands for
e4m Staff Aug 20, 2026 8:07 AM
The report identifies household-level identity as one of the key building blocks for the next phase of CTV planning
e4m Staff Aug 19, 2026 6:05 PM
The report, The Connected TV Era: India’s New Prime Time, finds that one-third of CTV viewers are already aware of FAST, while one in five is watching it
e4m Staff Aug 19, 2026 5:45 PM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, examines why great creative ideas begin with clear thinking, meaningful insights and a strong strategic purpose
Shantomoy Ray Aug 19, 2026 9:06 AM
Guest Column: Senior business leader Taranjeet Singh offers an honest look at where AI actually moves the needle, and where it doesn’t
Taranjeet Singh Aug 19, 2026 8:43 AM
The Culture Intelligence Summit 2026 was hosted by ShareChat and Moj in Mumbai and Delhi
e4m Staff Aug 18, 2026 4:35 PM
As pitches expand to test AI, data and business transformation chops, agency leaders weigh in on whether the big idea can still win the day
Aryendra Khan Aug 18, 2026 8:33 AM
Brands may eventually have to establish what conversational advertising says about them organically, and the medium will need a broader stack of proof, say digital experts
Shantanu David Aug 14, 2026 8:52 AM
Rohit Dogra, CEO, Matches & Agarbatti Division, ITC, on how customer centricity, innovation, premiumisation and experience have helped ITC become India’s largest agarbatti player by value and volume
Simran Sabherwal Aug 14, 2026 8:43 AM
Guest Column: Writer & Filmmaker Priyanshu Modi writes that a brand becomes interesting when it contributes something to a conversation rather than simply attaching its logo to one
Priyanshu Modi Aug 13, 2026 10:11 AM
Conversational AI has potential to monetise the decision moment and a high-intent AI exchange can get a premium, but only if platforms show stronger intent & measurable business value, say experts
Shantanu David Aug 13, 2026 8:59 AM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, examines the growing obsession with social media virality & explores why brands may need to shift their focus to relevance
Shantomoy Ray Aug 12, 2026 8:13 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says celebrities once offered instant recognition and media attention, but that equation has changed over the past decade
Ganapathy Viswanathan Aug 11, 2026 8:26 AM
Guest Column: Senior business leader Taranjeet Singh on how AI is reshaping media sales in India, from automating operational tasks to valuing human judgement and relationships
Taranjeet Singh Aug 10, 2026 9:44 AM
The clearest point of agreement among industry executives is that commerce media is broader than retail media
Shantanu David Aug 10, 2026 9:30 AM
With an aim to drive value and premiumisation in the Hindi Heartland, JioStar’s FTA channels are leading the way in reaching the right audience at the right time
NATIVE CONTENT Aug 7, 2026 5:40 PM
In her LinkedIn post, Thakkar said that her curiosity has always been driven by the consumer sector and that she is looking forward to the next phase of her career at V3 Ventures
Prior to the promotion, he served as Senior Vice President, D2C & Online Revenue
A new category of consumer intelligence that turns real-time declared choice into activation-ready audiences, at a scale few platforms can match
According to the report, marketers need to align creative strategy with audience targeting
e4m Staff Aug 6, 2026 11:42 AM
It is an independent advisory practice helping founders, leadership teams and organisations solve their most important growth, brand and customer challenges
e4m Staff Aug 5, 2026 12:39 PM
Guest Column: Senior brand, growth & media leader Ketan K Bharati explores why brands don’t own customers, only their preference, in an era of greater choice and AI-driven decisions
Ketan K Bharati Aug 5, 2026 12:33 PM
Rajeev Beotra brings Bertie Wooster and Jeeves back in a witty take on Mehra’s post-retirement life, family and new ventures in his ‘Chronicles from Mehra World’ series
Rajeev Beotra Aug 5, 2026 9:06 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes that the best marketing ideas often begin with simple human insights, not just data
Ganapathy Viswanathan Aug 5, 2026 8:40 AM
The event held in New Delhi was attended by RSS Sah-Sarkaryawah Dr Krishna Gopal as the chief speaker
In this freewheeling conversation, Avinash Kaul spoke about his book 'The Next Mountain', the changing media landscape, his leadership philosophy, and much more
Pankaj Sharma Aug 3, 2026 9:30 AM
As AI rewrites what execution means, Indian creative agencies are looking past the book for talent that is fluent in data, technology and business
Aryendra Khan Aug 3, 2026 9:19 AM
A week of heightened public attention became an unplanned stress test for India's digital ad economy
Previously, she worked as an economist and consultant at PwC and Coffey International Ltd across European and international markets
e4m Staff Jul 31, 2026 5:44 PM
Neha Pathak, Director, Brand & Communications, Epsilon explains why the most valuable communications work rarely leaves fingerprints
Neha Pathak Jul 31, 2026 4:14 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on how today’s PR campaigns are built not around product features or corporate announcements, but around insights
Ganapathy Viswanathan Jul 31, 2026 12:20 PM
In a candid conversation with BW Marketing World, Shashi Sinha opens up about leaving Omnicom, the IPG integration, the future of the agency business and the ideas shaping his next chapter
Noor Fathima Warsia Jul 30, 2026 1:50 PM
This is the second consecutive year of double-digit business value growth for the cricket league, says Houlihan Lokey’s 2026 IPL Brand Valuation Study
e4m Staff Jul 29, 2026 11:21 AM
Josy Paul, Chairman, BBDO India, shares his thoughts on Shashi Sinha’s exit from Omnicom Group
e4m Staff Jul 29, 2026 9:59 AM
Raktim Das, CEO, Zee Media Corporation Limited engaged in a fireside chat at e4m TechManch 2026 and spoke on the sector’s challenges and the need for transformation
e4m Staff Jul 28, 2026 3:24 PM
Ganapathy Viswanathan, Communication Consultant & Author, writes on why a meaningful brand refresh is rarely about design alone but about business too
Ganapathy Viswanathan Jul 28, 2026 9:09 AM
SEO agencies are building capabilities around AI citation tracking, structured content, digital PR, reputation management and monitoring how brands are described across different answer engines
Shantanu David Jul 28, 2026 8:37 AM
The revival of "Googly Woogly Wooksh" also highlights the importance of protecting creative equity
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, decodes the everlasting popularity of the Men Will Be Men tagline
Gargi Sarkar Jul 27, 2026 1:48 PM
According to a report by EY and the Indian Music Industry, India currently has around 14 million paid music subscriptions and 80% of listeners spending more than an hour a day listening to it
e4m Staff Jul 27, 2026 11:54 AM