indian-advertising
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, looks at how Pidilite transformed its Annual Report into a tribute to Piyush Pandey, celebrating iconic ad stories
Ganapathy Viswanathan Aug 13, 2026 8:41 AM
Our take on this week’s campaigns and a spotlight on fresh ways to turn familiar cultural cues into brand stories
Aryendra Khan Aug 8, 2026 9:36 AM
As quick commerce platforms squeeze festive shopping into minutes, agencies are redrawing creative, media and production plans for instant buyers
Aryendra Khan Aug 6, 2026 9:34 AM
TVS, Raymond, L'Oréal and Godrej Consumer among companies that are tapping consulting firms
Imran Fazal Aug 5, 2026 8:49 AM
Dr Annurag Batra shares his suggestions that could make the award even more credible, transparent and meaningful in the years to come
Dr Annurag Batra Aug 4, 2026 8:55 AM
As comedian Sunil Grover celebrates his birthday today, we look at why his endorsement journey has been so memorable
e4m Staff Aug 3, 2026 11:31 AM
Celebrating an advertising veteran who documented an industry while quietly shaping it
e4m Staff Jul 31, 2026 3:14 PM
Josy Paul, Chairman, BBDO India, shares his thoughts on Shashi Sinha’s exit from Omnicom Group
e4m Staff Jul 29, 2026 9:59 AM
Guest Column: In this 2-part series, Renuka Naj and R Chandra Mouli take stock of where the Indian advertising industry stands in terms of the use of AI in the sector
Renuka Naj & R. Chandra Mouli Jul 21, 2026 11:59 AM
S (SG) Ghosh, Founder and Managing Director, Celsius100 Communication, pays his tribute to advertising icon Jean Durante
The revised edition features a new introduction and an additional chapter that examines the transformative decade between 2015 and 2025
e4m Staff Jul 17, 2026 12:13 PM
Guest Column: Kumar Suryavanshii, a Creative & Strategic Leader, explores on ageism in Indian advertising — an industry's uncomfortable truth
Kumar Suryavanshii Jul 16, 2026 8:22 AM
From management trainee to Chairman, Karkare's four-decade journey with Ulka is a rarity in an industry built on churn
e4m Staff Jul 15, 2026 10:37 AM
exchange4media wishes Sunil Gautam a very happy birthday and celebrates a remarkable legacy that continues to inspire India's communications fraternity
e4m Staff Jul 13, 2026 9:31 PM
The Gozoop co-founder recalls Atul Hegde's bold vision, entrepreneurial conviction and generosity, months after the landmark YAAP–Gozoop deal brought the two independent agency groups together
Atul Hegde, Chairman & Managing Director of YAAP Digital Limited, passed away this morning.
Liz Taylor, Global Chief Creative Officer, Ogilvy, and Kainaz Karmakar, CCO, Ogilvy India, reflect on Ogilvy’s Cannes year and how innovation, craft and culture shape winning ideas globally
Team Impact Jun 27, 2026 9:16 AM
For decades, Indian agencies have operated under a default setting: If it doesn’t impact millions, it isn’t Cannes worthy. Can we try commercial brand solutions and not bank on social macro-problems?
Neeta Nair Jun 27, 2026 7:52 AM
VML’s KitKat campaign keeps India in contention as the country takes its overall shortlist tally to 18 across 24 categories announced so far
e4m Staff Jun 22, 2026 1:44 PM
David has over two decades of experience across events, exhibitions and media businesses
With India chasing global creative glory, creativity, culture, craft and impact take centre stage at Cannes Lions 2026. Here are India's Cannes contenders this year
Isha Khatu Jun 17, 2026 9:05 AM
The shortlists have been released for Dan Wieden Titanium Lions, Glass: The Lion for Change, and the Innovation Lions
e4m Staff Jun 11, 2026 2:27 PM
As CEO of OMD India and a Cannes Lions 2026 Media juror, Anisha Iyer believes the strongest media ideas are deceptively simple, and that complexity is often mistaken for craft
Aryendra Khan Jun 4, 2026 9:08 AM
One agency, 19 years, a PR Grand Prix, and now a seat on the Cannes jury. Rakesh Menon of Ulka says the category has never been more rigorous, or more necessary
Aryendra Khan Jun 3, 2026 8:54 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, reflects on how this honour celebrates a visionary who reshaped Indian advtg through empathy & cinematic brilliance
Ganapathy Viswanathan Jun 2, 2026 8:30 AM
Guest Column: Shubhranshu Singh writes on how the football World Cup has never been an Indian sport, and why that is precisely the point
Shubhranshu Singh May 28, 2026 8:46 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares how Piyush Pandey transformed advertising from polished corporate messaging into something deeply emotional
Ganapathy Viswanathan May 26, 2026 8:29 AM
The award was received by his wife, Neeta Joshi, at the Civil Investiture Ceremony-I held at Rashtrapati Bhavan
Guest Column: Dr. Sandeep Goyal shares his take on the recently concluded Goafest 2026 - what worked and what could be improved
Sandeep Goyal May 25, 2026 8:27 AM
The honour recognised Prasoon Joshi’s extraordinary contribution to Indian advertising and media
e4m Staff May 22, 2026 2:03 PM
Dr. Annurag Batra, Chairman & Editor-in-Chief of BW Businessworld Group and e4m, spoke to Dheeraj Sinha, CEO-McCann Group, on key opportunities and challenges reshaping the Indian ad industry
e4m Staff May 21, 2026 3:21 PM
Industry pundits debate if replacing the ‘convention with nothing’ is an un-ad or half-ad
Aryendra Khan Apr 3, 2026 10:02 AM
Marking IWD, Rekha Rao explores how intentional mentorship, access and platforms are quietly transforming women’s leadership in Indian advertising
Rekha Rao Mar 7, 2026 11:12 AM
With brands prioritising safety and short-term results, opportunities for original thinking are reducing, which may have longer-term effects not yet fully recognised
Aryendra Khan Feb 18, 2026 9:00 AM
Pankaj joins Enormous from Ogilvy, where he most recently served as Executive Creative Director
Kainaz Karmakar, Sukesh Nayak and Harshad Rajadhyaksha, Chief Creative Officers, Ogilvy India, reflect on their long association with CVL Srinivas
e4m Staff Jan 24, 2026 8:54 AM
Global network realignments in 2025 led to senior leadership elevations, cross-network role expansions, high-profile exits and much more
Soumya Gawri Jan 1, 2026 8:47 AM
Sonal Dabral, Founder of Tribha and former Vice Chairman of Ogilvy India, was the Chief Guest
e4m Staff Dec 8, 2025 10:08 AM
Order is emerging through compliance, consent frameworks, identity systems, first-party data, retail media power, and a regulator whose interpretations may matter more than the law
Shantanu David Nov 15, 2025 8:55 AM
Industry observers say the shift is more of an outcome of changing reality and an evolution as the middle-class dream has not faded but has just gone digital
Aryendra Khan Nov 8, 2025 9:37 AM
Anand Bhardwaj, Founder & CEO, The Posh Monk, and Founder & Partner, Live4Freedom, remembers Piyush Pandey
e4m Staff Oct 24, 2025 5:45 PM
The book ‘Pandeymonium: Piyush Pandey on Advertising’ reminds us why he was called the ‘Adman of India’
e4m Staff Oct 24, 2025 5:27 PM
Tributes have poured in from politicians, industry peers, admirers and well-wishers, honouring the life, work and legacy of Piyush Pandey
e4m Staff Oct 24, 2025 5:12 PM
Satyabrata Das pays tribute to the ‘Desi Heart of Indian Advertising’
e4m Staff Oct 24, 2025 4:46 PM
Prasoon Joshi remembered Pandey as one for whom emotion was strategy, and simplicity, craft
e4m Staff Oct 24, 2025 4:28 PM
Jaideep Gandhi, Founder of Another Idea, writes about his experience of knowing, learning from, and working with Piyush Pandey as a valued industry partner
e4m Staff Oct 24, 2025 4:21 PM
Indian cricket commentator Harsha Bhogle remembers Piyush Pandey as the ‘advertising ka gold mohur’
e4m Staff Oct 24, 2025 4:04 PM
Anand Mahindra, Chairman of Mahindra Group, paid tributes to advertising legend Piyush Pandey remembering his “irrepressible zest for life”
e4m Staff Oct 24, 2025 3:54 PM