indian-advertising

COVID-19 lockdown: Advertisers strategise for ‘unprecedented times’

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With advertisers delaying campaigns, what could the impact of the COVID-19 pandemic and the lockdown on the Indian media and advertising industry mean?

Simran Sabherwal Mar 30, 2020 8:46 AM

A tribute to the First Lady of Indian Advertising - Tara Sinha

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The ad world recounts memories of Sinha, the first Indian woman to set up an advertising agency, who paved the way for generations to follow

Misbaah Mansuri Dec 12, 2019 7:34 AM

PMAR 2018: Exploit each medium's unique strengths, says industry veteran Sam Balsara

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The Chairman of Madison World summed up the advertising world's journey in 2017 in one word- stunted although, he had two words for 2018- fingers crossed

exchange4media Staff Feb 19, 2018 8:58 AM

I've seen enough hypocrites, corrupt people, sycophants... Arnab Goswami

I've seen enough hypocrites, corrupt people, sycophants... Arnab Goswami?blur=25

At IAA Silver Jubilee Summit, Times Now's Arnab Goswami shares his views on disruptive journalism why news journalism ought not to be neutral

exchange4media Staff Sep 7, 2015 9:10 AM

Kinetic Worldwide to focus on adding excitement to the Indian OOH business

Kinetic Worldwide to focus on adding excitement to the Indian OOH business?blur=25

The outdoor media giant plans to attract new clients and talent in India and impress upon them the importance of the medium and the excitement that comes with it, say King Lai, CEO, Asia Pacific, David Payne, CEO, Developing Markets and Amit Sarkar, COO Kinetic India in an exclusive chat with exchange4media

Abhinn Shreshtha Nov 19, 2014 8:21 AM

India, China, Singapore should learn from each other: Prasoon Joshi

India, China, Singapore should learn from each other: Prasoon Joshi?blur=25

There is great work coming in from all countries and advertisers need to understand the cultural and linguistic nuances of the respective industries, says Joshi, Chairman APAC, & CEO of McCann Worldgroup India

Abid Hasan Oct 8, 2014 7:58 AM

Guest Column: Portrayal of women in Indian advtg - changing & changing for the better - KV Sridhar

Guest Column: Portrayal of women in Indian advtg - changing & changing for the better - KV Sridhar?blur=25

The CCO, India Sub-continent, Leo Burnett says that from objectifying women in cigarette ads in the 80's to making parents realise that even daughter can make them jiyo sar utha ke, women in Indian advtg have come a long way

KV Sridhar Mar 20, 2014 10:11 AM

IAA India Chapter honours green ad campaigners

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Nokia India has been awarded Green Brand of the Year (created by Webchutney and JWT), while Ogilvy has been awarded Green Campaigner of the Year

exchange4media Staff Mar 5, 2012 9:26 AM

Bloomberg TV calling the Rising Stars of Indian Advertising

Bloomberg TV calling the Rising Stars of Indian Advertising?blur=25

Reality TV now turns its focus on advertising professionals. Bloomberg UTV is all set to spot the rising talent in advertising world through its programme ‘Logo’. The core objective of Rising Star is to give budding young marketers, copywriters, art directors and film makers an opportunity to showcase their talent and their individual interpretations of the brief.

exchange4media Staff Sep 21, 2011 8:39 AM