The campaign, being driven by influential fashionistas, urges the audience to engage and participate

exchange4media Staff Dec 22, 2020 4:58 PM

In a conversation with e4m, George, Co-Founder, GoNuts, talks about how the pandemic has impacted influencer marketing and their plans to overcome the challenges

Ruhail Amin Dec 21, 2020 9:12 AM

Guest Column: Continuously engaging with the customer is key to staying competitive, writes Sunny Kataria, Head of Commercial Verticals, OLX Advertising

Sunny Kataria Dec 18, 2020 2:38 PM

The channel will invite its viewers to participate in consumer engagement initiatives, special movie line-up and a Bhojpuri DJ Night

exchange4media Staff Dec 11, 2020 5:03 PM

This fan engagement app promises to deliver a unique experience to the consumer with a focus on education and entertainment

exchange4media Staff Dec 9, 2020 12:37 PM

Through the campaign, WeddingWire India in association with influencers celebrate stories of love and wedding preparation in times of the pandemic and digitisation

exchange4media Staff Dec 8, 2020 2:39 PM

While some OOH industry leaders say there was a 40% increase in revenue from pre-Covid days, others say it was visibly muted when compared to last year’s festive season

Noel Dsouza Dec 7, 2020 8:34 AM

Bhan, Director & CMO, Max Life Insurance, discussed how the brand is driving customer engagement during the Covid-19 pandemic

Nafisa Shaheen Dec 7, 2020 8:33 AM

The company has achieved rapid growth and adoption of its AI-powered, insights-led customer engagement solution

exchange4media Staff Nov 4, 2020 3:34 PM

Also, with new market environment post-Covid giving momentum to several new sectors like health, OTT, edu-tech and automobile, these categories have increased their OOH spends

Noel Dsouza Oct 26, 2020 8:59 AM

The practice aims to help organizations harness the potential of their employees with a holistic internal communications approach

exchange4media Staff Oct 16, 2020 6:54 PM

At the MarTech League webinar, panellists discussed how mobile has become one of the primary tools of customer engagement for marketers in recent times

exchange4media Staff Oct 10, 2020 9:41 AM

The hub enables businesses to build connected customer experiences across all stages of the customer journey at scale

exchange4media Staff Oct 9, 2020 12:24 PM

Industry players say with the heralding of the festive season, brands will look to create influencer marketing campaigns and PR firms will be key in vetting of influencers

Nafisa Shaheen Sep 28, 2020 8:44 AM

Guest Author: Majumdar, Head - Corporate Affairs, Communication and digital media, Egis India, writes that a people-first culture, & work-life balance will be key trends on employee engagement front

Bhaskar Majumdar Sep 24, 2020 6:44 PM

The virtual session shared insights from several studies done by Quora on driving performance by targeting large, high-intent audiences

exchange4media Staff Sep 21, 2020 9:26 AM

Offers brands a one-stop destination to engage with celebrities for marketing campaigns

exchange4media Staff Sep 8, 2020 5:25 PM

Delhi OOH players share insights on opportunities available for brands at metro media sites, how this reboot will help in OOH’s revival and the brands that are likely to show interest

Noel Dsouza Sep 7, 2020 8:47 AM

The report by The Forrester Wave states that MoEngage bills itself as an open analytics solution that can connect to any BI or SQL tool

exchange4media Staff Aug 28, 2020 1:35 PM

Close on the heels of its 6th anniversary, the company has announced appointments of Atma Gunupudi, Saurabh Madan and Yash Reddy

exchange4media Staff Jul 22, 2020 2:04 PM