The activation aimed at creating conversations about the brand, which was conceptualised by Schbang’s Bengaluru

exchange4media Staff 16 hours ago


Together CleverTap and Leanplum will work with digital brands to help increase their users’ engagement, retention and lifetime value

exchange4media Staff May 19, 2022 5:13 PM


WebEngage will power Adani Group’s digital transformation journey across its six consumer-facing businesses

exchange4media Staff May 13, 2022 11:17 AM


WebEngage report says App Push & Web Push notifications are the preferred choice of channels by brands

exchange4media Staff May 7, 2022 11:49 AM


The loyalty program will deliver a personalised experience to passengers at BLR Airport, and bring together all services and offerings under one digital app

exchange4media Staff Feb 23, 2022 2:12 PM


Lack of standardization in the industry and practices like bidding need to be addressed for influencers across levels to get fair pay, believe experts 

Mansi Sharma Feb 4, 2022 8:30 AM

e4m Adobe-TCS roundtable?blur=25

A panel of industry experts discussed what hyper-personalisation meant to them, as well as their companies, and said it's the next natural step in the evolution of customer engagement

exchange4media Staff Dec 4, 2021 2:29 PM

Neil Baram?blur=25

Neil Barman, Chief Growth Officer, Yellow.ai, spoke about CX Revolution at The Maddies Awards 2021

exchange4media Staff Nov 29, 2021 8:46 AM

Rajasthan Royals?blur=25

This initiative will focus on engaging the Royals community deeper and help existing fans stay closely connected to the Club

exchange4media Staff Nov 25, 2021 3:33 PM


vi fits perfectly into Outbrain’s core strategy of providing media owners with technology to enhance user engagement and monetization through relevant content and ads

exchange4media Staff Nov 22, 2021 8:45 PM


Year after year, the Pro Kabaddi league has elevated the status of Kabaddi as a sport, and created ample opportunities for brands to cut across target audiences in India

exchange4media Staff Nov 11, 2021 4:12 PM

Ritu Mehrotra?blur=25

Ritu Mehrotra, Regional Manager – South Asia, Booking.com delivered a special address on 'Unlocking your App Marketing Automation - Driving Mobile App Promotion in a COVID-19,' at e4m’s Screenage 2021

exchange4media Staff Oct 23, 2021 8:30 AM


A quick overview of why marketers should consider talking to their audience on Spotify, especially now

exchange4media Staff Oct 5, 2021 4:16 PM

Piyali Chatterjee?blur=25

Guest Column: Piyali Chatterjee – SVP, CX Practice, said that using social media channels as a robust response mechanism to interact with customers will be the future trend of Social CX

Piyali Chatterjee Sep 25, 2021 8:44 AM


These insights will lead the OTT platform to better customer engagement and retention metrics

exchange4media Staff Sep 16, 2021 5:57 PM

Mzaalo - Josh?blur=25

With this partnership, Josh's 115 million monthly active users will be able to access Mzaalo's content in 10 Indian languages and also get a unique opportunity to engage with the brand

exchange4media Staff Sep 6, 2021 1:01 PM

Priyam Jha?blur=25

Jha's role will revolve around creating compelling thought-leadership content and brand initiatives to propel the company's product and brand philosophy to the right audiences

exchange4media Staff Sep 1, 2021 1:22 PM


Other eminent wins include CXWAI Tech India Private Limited (FirstHive), Paisabazaar.com, AppsFlyer, Hansa Cequity, and upGrad

exchange4media Staff Sep 1, 2021 8:47 AM

scripbox - webengage?blur=25

The partnership empowered Scripbox to target users better through segmentation and contextual engagement

exchange4media Staff Aug 25, 2021 2:07 PM