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Guest Column: Premjeet Sodhi, Global Analytics Lead, WPP Media, explains why the missing data is lethal rather than being merely incomplete
The upcoming merger of Resulticks with Diginex is a maiden effort to bring to the table business models as different as chalk and cheese, writes R Chandra Mouli
R Chandra Mouli Aug 28, 2026 11:34 AM
Populations of countries where previous roll outs happened pale in comparison to India’s; so advertising built around interpreting conversation matters more than it would for a conventional banner ad
Shantanu David Aug 27, 2026 9:23 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on why AI can enhance creativity but cannot replace human thinking, judgement and imagination
Ganapathy Viswanathan Aug 21, 2026 8:40 AM
Brands may eventually have to establish what conversational advertising says about them organically, and the medium will need a broader stack of proof, say digital experts
Shantanu David Aug 14, 2026 8:52 AM
Conversational AI has potential to monetise the decision moment and a high-intent AI exchange can get a premium, but only if platforms show stronger intent & measurable business value, say experts
Shantanu David Aug 13, 2026 8:59 AM
Neha Sharma Katyal brings over 18 years of leadership experience across digital media, advertising and technology
e4m Staff Aug 12, 2026 3:34 PM
The company said growth was driven by demand from direct advertisers in quick commerce, BFSI, fintech and retail
e4m Staff Aug 12, 2026 12:31 PM
The rebrand signals a structural shift: from software vendor to AI-native outcome partner
e4m Staff Aug 12, 2026 12:28 PM
The investment will strengthen Vecton's transformation model, enabling financial institutions to accelerate enterprise AI adoption and unlock measurable business impact
e4m Staff Aug 11, 2026 6:36 PM
As AI changes how consumers discover brands, marketers are balancing traditional search, conversational queries, unified visibility, content credibility and conversion
e4m Staff Aug 11, 2026 5:50 PM
According to a report by TAM Sports, the top five advertisers together accounted for 55% of total advertising volumes in 2026, compared with 48% in the previous tournament
The Indian-American engineer behind Google's core infrastructure exits to launch Discovery Loop, as Pichai and Hassabis confirm changes atop Google DeepMind
e4m Staff Aug 7, 2026 12:23 PM
Consumers are getting sceptical of conventional advertising and artist collabs help build long-term cultural partnerships that have the power to build and sustain trust, say marketers
Sandhi Sarun Aug 7, 2026 9:30 AM
In her LinkedIn post, Thakkar said that her curiosity has always been driven by the consumer sector and that she is looking forward to the next phase of her career at V3 Ventures
She was previously the Vice President - Brand Marketing at eGenome.ai and B'spoke Wellness
As large language models become the first stop for research, planning and purchase decisions, businesses are rethinking brand discovery and how marketing is built for an AI-native world
As comedian Sunil Grover celebrates his birthday today, we look at why his endorsement journey has been so memorable
e4m Staff Aug 3, 2026 11:31 AM
Guest Column: Premjeet Sodhi, Global Analytics Lead at WPP Media, writes marketers can now know which half of their advertising is wasted. Most prefer not to find out
Premjeet Sodhi Jul 31, 2026 4:14 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on how today’s PR campaigns are built not around product features or corporate announcements, but around insights
Ganapathy Viswanathan Jul 31, 2026 12:20 PM
Alphabet, Meta, Amazon and Microsoft collectively reported another quarter of robust growth, driven by digital advertising, cloud computing and enterprise software
Shantanu David Jul 31, 2026 8:59 AM
Advertising revenue surged nearly 27% as ad pricing and impressions climbed, but heavy AI investments, legal charges and higher capital expenditure weighed on profitability during the quarter
e4m Staff Jul 30, 2026 7:39 AM
The campaign reflects the growing role of experiential Out-of-Home media in creating meaningful consumer engagement
e4m Staff Jul 29, 2026 4:00 PM
SEO agencies are building capabilities around AI citation tracking, structured content, digital PR, reputation management and monitoring how brands are described across different answer engines
Shantanu David Jul 28, 2026 8:37 AM
Prior to this role, Paul Bland was with Havas Media Network as Chief Digital Officer (CDO)
e4m Desk Jul 24, 2026 12:12 PM
According to the advertisers' body, a calibrated increase would improve broadcasters' revenue prospects without materially affecting the consumer viewing experience
Imran Fazal Jul 24, 2026 9:23 AM
As streaming platforms use artificial intelligence to describe, classify and recommend entertainment, inaccurate metadata may be creating a new blind spot for connected television advertisers
Shantanu David Jul 24, 2026 9:15 AM
Pabon brings 30 years of experience across AdTech, performance marketing, programmatic advertising and digital operations
e4m Staff Jul 23, 2026 2:25 PM
As agencies stack up AI, commerce and consulting mandates, the industry is asking whether the campaign brief has quietly become a business one
Aryendra Khan Jul 23, 2026 9:20 AM
Guest Column: In this 2-part series, Renuka Naj and R Chandra Mouli take stock of where the Indian advertising industry stands in terms of the use of AI in the sector
Renuka Naj & R. Chandra Mouli Jul 21, 2026 11:59 AM
Fay Denis du Peage, Senior Vice President, Media APAC at Monks, says retail media and LLMs represent the next major opportunities, with Monks focused on helping brands operate in real time
Simran Sabherwal Jul 17, 2026 1:24 PM
Argyilan, who most recently served as Global Head of Advertising at Uber, will join The Trade Desk on July 27
e4m Staff Jul 16, 2026 12:32 PM
Across categories, the conversation has moved beyond manufacturing. It’s now about storytelling, community and earning the right to command a premium
Sandhi Sarun Jul 15, 2026 8:42 AM
The curriculum indicates that Prasar Bharati intends to embed AI across several core functions rather than limiting its use to administrative tasks
e4m Staff Jul 14, 2026 11:02 AM
Rohiet Ghildyaal, AVP of Business Development for APAC at Eyeota, a Dun & Bradstreet company, writes agencies need to prove their data can be trusted at speed, across channels, and complex ecosystems
NATIVE CONTENT Jul 14, 2026 10:03 AM
Across categories, brands are shifting towards creators with distinctive content styles, whose audiences engage with them for a unique storytelling approach rather than follower count or mass appeal
Shalinee Mishra Jul 11, 2026 8:41 AM
Guest Column: Haresh Nayak, CEO of Connect Network Inc., on why the next decade of marketing belongs to organisations that plan with intelligence, not assumptions
Haresh Nayak Jul 11, 2026 8:30 AM
Naveen Kundu will lead the integrated business as Board Chairman & CEO
e4m Staff Jul 10, 2026 2:26 PM
As third-party cookies crumble and privacy law tightens its grip, marketers are discovering that the most valuable currency in advertising today is not attention, but trust
Anuja Jain Jul 10, 2026 9:03 AM
Chopra will now lead sales strategy and execution across all Hybrid India markets, working closely with the regional leadership team to deepen partnerships with brands and agencies.
Previously, Sharda served as Director - Artist Services at Believe India
Experts say company websites need to evolve from a transaction platform to a brand's most authentic destination with emphasis on structured product information, rich content and accurate data
Sunidhi Vijay Jul 6, 2026 9:07 AM