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Guest Column: Shveta Singh, founder of Iridescent Lens and independent marketing consultant, explores the growing gap between how middle age is experienced today and how businesses market to it
Shveta Singh Aug 26, 2026 9:44 AM
The trial is part of mounting legal pressure on social media companies over their treatment of younger users
e4m Staff Aug 26, 2026 8:51 AM
As the case comes up before the Delhi HC today, Beco doubles down with new hoardings built around the controversy
e4m Staff Aug 21, 2026 2:23 PM
With consumers expecting clarity, relatability and trust, healthcare companies are adopting FMCG-style branding, storytelling and communication to be discoverable
Sunidhi Vijay Aug 21, 2026 8:54 AM
Siddharth Yadav has been appointed media co-convener of the Bharatiya Janata Party's (BJP) new national media team
e4m Staff Aug 18, 2026 7:24 PM
The case stems from litigation brought by a coalition of 29 US state attorneys general against Meta in 2023
e4m Staff Aug 18, 2026 7:58 AM
Guest Column: Parthip Thyagarajan, Co-founder & CEO of WeddingSutra.com, on how India’s cultural confidence, resilience and entrepreneurial spirit are reshaping Brand India.
Parthip Thyagarajan Aug 15, 2026 9:47 AM
As part of the mandate, McCann India will support integrated communications across mainline, social media, e-commerce, influencers and activations
e4m Staff Aug 11, 2026 1:12 PM
The US cases form part of a wider regulatory push around social media use and children
e4m Staff Aug 11, 2026 8:55 AM
Parliamentary panel seeks measurable outcomes on rollout, says compliance deadlines should not keep shifting as MIB aims to expand reach of free DTH platform
Imran Fazal Aug 7, 2026 1:21 PM
From evil eyes to Spider-Man, jewellery to lip balms; this week's ads prove brands are betting big on nostalgia, celebrity buzz and cultural storytelling
Aryendra Khan Aug 1, 2026 9:21 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on why every sport need not become another IPL and should instead focus on staying relevant to its own audience
Ganapathy Viswanathan Jul 31, 2026 2:34 PM
With the identity issue now addressed, the CCI's Director General is expected to continue the investigation with TLG India formally included as an entity under investigation
Imran Fazal Jul 31, 2026 12:49 PM
Robin Thadathil brings with him more than 16 years of experience in P&G Human Resources in various roles across the globe
e4m Staff Jul 30, 2026 1:41 PM
Younger consumers are redefining jewellery buying, driving demand for versatile everyday pieces and prompting brands to rethink product, retail and marketing strategies
e4m Staff Jul 30, 2026 8:52 AM
Guest Column: Marketing veteran Shubhranshu Singh shares his take on why publishers must assess - what happens if we switch Google off entirely
Shubhranshu Singh Jul 27, 2026 8:54 AM
Kansal has been promoted to Associate Director – Global Data, Audiences & Technology Solutions
e4m Staff Jul 24, 2026 4:59 PM
The cricket body has said the Invitation to Tender can be purchased till August 4
e4m Desk Jul 21, 2026 11:17 AM
Faisal Siddiqui has over 23 years of experience in television advertising sales and media management
e4m Staff Jul 20, 2026 4:04 PM
The auction will allocate vacant MPEG-4 slots for the period August 1, 2026, to March 31, 2027
e4m Staff Jul 16, 2026 2:01 PM
Participation fee pegged at Rs 1.5 crore; reserve prices range from Rs 4.87 crore to Rs 11.22 crore across five channel categories
e4m Staff Jul 10, 2026 8:12 AM
Rizvi was earlier Regional Brand Director, Coca-Cola TM- Eurasia Middle East
e4m Staff Jul 4, 2026 10:38 AM
Guest Column: Ranjan Malik, Co-founder of Primalise, writes on the hidden pattern behind stalled restructures, failed culture programmes, sluggish digital initiatives and disappointing AI rollouts
Ranjan Malik Jul 2, 2026 4:57 PM
Siddharth Roy Kapur will provide strategic guidance on content investment opportunities, industry partnerships, platform expansion and long-term value creation
e4m Staff Jun 29, 2026 4:02 PM
Kedia will report to Amarjeet Hudda, Chief Operating Officer, Laqshya Media Ltd
e4m Staff Jun 29, 2026 10:03 AM
Softer crude prices and a steadier rupee may ease pressure on marketers ahead of the festive season, though advertisers are likely to see it as a signal of confidence, not a spending trigger
Kanchan Srivastava Jun 22, 2026 9:14 AM
Guest Column: Dr. Sandeep Goyal decodes the Japanese philosophy of ‘Osoji’ and the cultural pillars it is built on
Sandeep Goyal Jun 22, 2026 8:26 AM
Sharma will cease to be part of the company’s senior management personnel effective close of business hours on July 19, 2026
e4m Staff Jun 19, 2026 4:01 PM
Over more than three decades in television journalism, he has remained a constant presence in an industry defined by relentless change.
e4m Staff Jun 18, 2026 9:26 AM
From strategic silence and crisis management to AI adoption and reputation building, Axis Bank's Piyali Reddy shares how communications is evolving in the banking sector and what lies ahead
Ritika Upmanyu Jun 17, 2026 12:34 PM
Godrej Wealth has appointed Neeraj Mahajan as Chief Business Officer and Ankit Dhadda as Chief Digital Officer
e4m Staff Jun 10, 2026 1:19 PM


















