dd
conclave?blur=25

Mark Read, Per Pedersen, Kent Wertime, and Preeti Reddy among leaders who will grace the event this year

exchange4media Staff Jan 14, 2021 9:06 AM

point of new?blur=25

Authored by the Group’s strategy team, these 15 essays act as a guide in shaping decisions for the new world

exchange4media Staff Jan 11, 2021 11:47 AM

OTT?blur=25

OTTs with their regulated content and stringent quality checks have made them a favourite of advertisers. But lack of a common system of measurement has been hindering their ad potential, say experts

Javed Farooqui Jan 6, 2021 8:38 AM

GlenfiddichIrrepressible?blur=25

The brand collaborates with Indian Theatre Actor, Boman Irani and celebrated Chef, Manish  Mehrotra in the first leg of the campaign

exchange4media Staff Dec 27, 2020 8:00 PM

siddhartha mukherjee?blur=25

Guest Column: Siddhartha Mukherjee, Founder - Brand Balance, explains 10 key milestones that PR & Corp Comm scored in the year 2020

Siddhartha Mukherjee Dec 22, 2020 2:05 PM

stream?blur=25

Experts weigh in on the decree to bring OTT content under MIB’s ambit – some alleging censorship while others supporting government oversight

Javed Farooqui Dec 22, 2020 8:16 AM

News?blur=25

Brands and experts say that they still rely on the news genre as it delivers the right audience in a cost-effective manner

Ruhail Amin & Tasmayee Laha Roy Dec 21, 2020 9:27 AM

zee music originals?blur=25

Zee Music Company has again used music as a tool, to bring to life, a story that captures the pain of love and loss

exchange4media Staff Dec 18, 2020 12:59 PM

spag?blur=25

Siddharth Kumar will be heading the practice with the aim to garner expertise beyond healthcare

exchange4media Staff Dec 16, 2020 6:19 PM

Siddharth Sharma?blur=25

An IIM alumnus, Sharma, has contributed to the growth of several start-ups and big brands in his illustrious career

exchange4media Staff Dec 16, 2020 11:42 AM

Aniruddha Bhagwat, CEO &Co-Founder, Ideosphere Consulting?blur=25

Bhagwat, on being in the ‘e4m PR and Corporate Communications 40 under 40’ list, says adaptability is the biggest skill every professional, across any domain, needs

Nafisa Shaheen Dec 16, 2020 8:59 AM

#McGrillisBack’ campaign?blur=25

Conceptualized by DDB Mudra, the campaign with the help of digital films uses situational humour in highlighting people’s unconditional love for Chicken McGrill.

exchange4media Staff Dec 12, 2020 8:07 AM

medical app?blur=25

The dramatic growth that digital healthcare apps have seen during the pandemic has made them an important and rapidly emerging category of advertisers this year

Anjana Naskar Dec 10, 2020 5:06 PM

40 under 40?blur=25

Industry experts Akshaara Lalwani, Maddie Amrutkar, Abhoy Chattopadhyay, Pooja Trehan Dhamecha and Shashank Sethi spoke about the new mantra for PR and corporate communications at e4m PR 40under40

exchange4media Staff Nov 30, 2020 8:28 AM

ad censorship?blur=25

While some industry leaders laud the move saying that self-regulation in advertising is a myth, others feel that the blame for promoting 'obscenity' on television shouldn't be borne by TV ads alone

Misbaah Mansuri Nov 30, 2020 8:13 AM

recap?blur=25

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Nov 28, 2020 7:54 AM

ram?blur=25

Guest Column: Rammohan Sundaram, Managing Partner & Head Of Media Technologies at DDB Mudra, shares his thoughts on 'creative thinking' as a major force of differentiation in media

Rammohan Sundaram Nov 26, 2020 11:02 AM

Seema Siddiqui?blur=25

Seema Siddiqui, GM - PR and Internal Communications, Schneider Electric India, highlights the way forward for communicators, leveraging digital and festive investments

Nafisa Shaheen Nov 26, 2020 8:36 AM