cri
Delhi Crime Branch cracks down on illegal IPTV network with 5,000 subscribers?blur=25

The accused streamed live television channels, movies, JioStar Originals and other copyrighted content belonging to JioStar and multiple content owners without authorization

Imran Fazal Jul 20, 2026 9:41 AM

Sir Garry Sobers?blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, shares how Sir Garry Sobers’ influence flowed naturally from competence, integrity, courage and an unwavering love for the game

Ganapathy Viswanathan Jul 20, 2026 8:25 AM

The Odyssey: Christopher Nolan's Disappointing Epic Adaptation?blur=25

Guest Column: Independent Writer/ Editor Sandipan Deb shares his take on Christopher Nolan’s The Odyssey and why he was disappointed

Sandipan Deb Jul 18, 2026 4:28 PM

Netflix Q2 Revenue Hits $12.6 Billion, Boosted by Membership Growth?blur=25

Netflix has posted operating income of $4.2 billion, up 11% from a year earlier

e4m Desk Jul 17, 2026 11:53 AM

Luxury Brands Embrace Football: A New Era of Aspirational Marketing?blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, decodes how luxury has moved from the fashion runway to the football pitch

Ganapathy Viswanathan Jul 17, 2026 9:15 AM

Ganapathy Viswanathan?blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how reputation has evolved from a by-product of good business into a strategic driver of business success

Ganapathy Viswanathan Jul 16, 2026 7:55 AM

cricket?blur=25

India's winning ODI start boosts cricket's commercial appeal, reinforcing its value for advertisers

e4m Staff Jul 15, 2026 4:01 PM

Is Yastika Bhatia the next poster girl of Indian women's cricket??blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author writes that Yastika Bhatia’s landmark Lord’s hundred has opened the door to a new chapter in Indian women’s cricket

Ganapathy Viswanathan Jul 14, 2026 9:35 AM

Ben Rolleston Appointed Head of Prime for APAC at Amazon?blur=25

Prior to his promotion, Ben Rolleston held the role of Head of APAC Enterprise Business Development

e4m Desk Jul 9, 2026 5:32 PM

cricket?blur=25

According to media reports, the organisation has requested Jay Shah to take up the matter at the next ICC Board meeting and establish clear guidelines within 30 days

e4m Staff Jul 9, 2026 11:22 AM

Rethinking Sports Marketing: Brands Expand Beyond Cricket in India?blur=25

From FIFA’s global scale to Wimbledon’s younger audiences and pickleball’s growing appeal, non-cricket sports are opening new opportunities for brands across campaigns, sponsorships and advertising

Sandhi Sarun Jul 9, 2026 9:03 AM

Mohit Kamboj Takes Legal Action Against 4PM News for Defamation?blur=25

According to the notice, the programmes and social media posts contained false and unsubstantiated allegations about Kamboj and his family

e4m Staff Jul 8, 2026 3:34 PM

saurav ganguly?blur=25

As Sourav Ganguly turns 54 today, we revisit the TVCs that captured his charisma, from Pepsi's emotional comeback story to his cheeky Google Googlies

Aryendra Khan Jul 8, 2026 9:29 AM

Sourav Ganguly?blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, reflects on Sourav Ganguly’s fearless leadership, self-belief and role in transforming Indian cricket

Ganapathy Viswanathan Jul 8, 2026 8:50 AM

Celebrating MS Dhoni: A Timeless Leader in Indian Cricket?blur=25

Despite stepping away from international cricket, Dhoni continues to remain a favourite with brands because of his connect with fans

e4m Desk Jul 7, 2026 12:48 PM

Celebrating MS Dhoni: His Most Memorable Advertising Moments?blur=25

From the ‘Helicopter Shot’ to ‘Bole Jo Koyal’, here are the campaigns that captured Captain Cool's charm, wit and mass appeal over the years

Aryendra Khan Jul 7, 2026 11:25 AM

Prashant Khanna Takes Charge as Head of Sports at JioStar?blur=25

Khanna was earlier the Head-Sports & Live Experience Production Technology & Services

e4m Staff Jul 4, 2026 10:35 AM

HDFC?blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, examines how HDFC Bank’s leadership transition underscores trust, transparency and communication in times of uncertainty

Ganapathy Viswanathan Jul 4, 2026 9:02 AM

Pavan Kaushik's The Fifth Estate?blur=25

Pavan Kaushik's new book, The Fifth Estate, highlights the critical evolution of corporate communication in shaping trust and reputation in today's business landscape

e4m Staff Jul 3, 2026 10:49 AM

Mohalla Tech Plans $400 Million IPO to Boost ShareChat Growth?blur=25

As per reports, the company plans to go public over the next year

e4m Staff Jul 3, 2026 10:00 AM

Zee Transforms FIFA Rights into Subscription Success, Says Ajit Varghese?blur=25

In a LinkedIn post, Ajit Varghese, Partner and CEO, Madison World, has shared his views on Zee's acquisition of the FIFA World Cup 2026 broadcast rights

e4m Staff Jul 2, 2026 7:20 PM

The evolution of strategic silence strategy?blur=25

Has strategic silence become a reputational risk? Industry leaders weigh in on its impact, future challenges, common misconceptions and where communicators should draw the line

Ritika Upmanyu Jul 2, 2026 10:00 AM

Abhimanyu Khanna Takes Charge as Head of Rights Acquisition at JioHotstar?blur=25

Khanna's earlier role at JioHotstar was as Senior Director Premium Sports

e4m Desk Jul 2, 2026 9:27 AM

Why Advertising Awards Are Winning Without Real Consumers?blur=25

Guest Column: Dr. Sandeep Goyal decodes the ‘democracy of advertising awards’

Sandeep Goyal Jul 1, 2026 9:42 AM

Rishabh Pant?blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, examines whether Rishabh Pant’s lower IPL price tag reflects a dip in brand value or the start of his next commercial innings

Ganapathy Viswanathan Jun 26, 2026 8:45 AM

ESPNcricinfo to be rebranded as Cricinfo?blur=25

The name change takes Cricinfo back to its original identity when it was founded in 1993

e4m Staff Jun 23, 2026 8:09 PM

Adidas vs Nike?blur=25

The two sportswear giants have turned the 2026 FIFA World Cup into a creative slugfest, featuring star-studded mini-movies, huge budgets & a numbers war that has reignited advertising's oldest rivalry

Aryendra Khan Jun 22, 2026 9:04 AM

Anupriya Acharya: Leading Publicis South Asia Through Change?blur=25

Anupriya Acharya, CEO, Publicis South Asia, spoke to Neeta Nair, Editor of IMPACT, on how they cranked up the volume and pushed the growth agenda for the Group in half a decade

Neeta Nair Jun 22, 2026 8:56 AM

IPL?blur=25

After industry concerns that a September-October IPL could collide with India’s festive advertising season, BCCI is now considering an earlier window to avoid extreme heat and pre-monsoon

Kanchan Srivastava Jun 19, 2026 5:21 PM

ZEEL Allocates 15% of Zee5 Football Revenue to Grassroots Development?blur=25

According to ZEEL, the programme will focus on creating pathways for young footballers through grassroots leagues, structured training initiatives and talent development opportunities

e4m Staff Jun 18, 2026 4:38 PM

IPL?blur=25

TAM Sports data shows that ads shorter than 10 seconds accounted for 50% of ad insertions on linear TV

e4m Staff Jun 18, 2026 1:47 PM

Short Drama Ad Spend Soars 423% in Indian Subcontinent?blur=25

As per New AppsFlyer, the Indian Subcontinent’s short drama sector has grown by 95% in subscription-paid installs

e4m Staff Jun 17, 2026 4:58 PM

IPL?blur=25

Celebrity-endorsed commercials registered a 34% increase in ad volumes compared with the previous season

e4m Staff Jun 17, 2026 3:26 PM

Piyali Reddy on the future of banking communications?blur=25

From strategic silence and crisis management to AI adoption and reputation building, Axis Bank's Piyali Reddy shares how communications is evolving in the banking sector and what lies ahead

Ritika Upmanyu Jun 17, 2026 12:34 PM

IPL?blur=25

Connected TV emerged as the fastest-growing consumption platform with a 22% Y-o-Y growth

e4m Staff Jun 16, 2026 7:47 AM

Advertisers Eye Women's T20 World Cup Amid Growing Interest?blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes how the conversation around Women’s T20 World Cup is shifting towards audience delivery, engagement & commercial returns

Ganapathy Viswanathan Jun 15, 2026 4:44 PM

YouGov Indian Cricket Fandom Report 2026: Cricket, fandom and brand influence?blur=25

New research from YouGov explores fan behaviour, media consumption, sponsorship engagement and support for women's sport

NATIVE CONTENT Jun 15, 2026 2:33 PM

Ganapathy Viswanathan?blur=25

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, says if misinformation wasn’t challenging enough, artificial intelligence has added another layer of complexity

Ganapathy Viswanathan Jun 15, 2026 8:13 AM

MrBeast | YouTube CEO Neal Mohan?blur=25

MrBeast has also emerged as one of the most ambitious entrepreneurs in the creator economy

e4m Staff Jun 15, 2026 8:02 AM

rediffusion ICYMI?blur=25

Rediffusion’s ICYMI releases a report on football’s greatest World Cup moments, legends, records and the road to 2026

e4m Staff Jun 13, 2026 11:35 AM

Abhinav K. Srivasatava?blur=25

In this feature, Abhinav K. Srivastava shares his three-decade journey in communications, the evolution of PR, crisis management, agency life, and the future of the profession

Ritika Upmanyu Jun 12, 2026 5:02 PM

IPL?blur=25

Services emerged as the largest advertising sector on both Linear TV and CTV during IPL 2026

e4m Staff Jun 12, 2026 4:50 PM

Z's Ambitious Sports Strategy: Will FIFA Boost Growth for Goenka??blur=25

With the company acquiring exclusive broadcast rights for India’s tour of Zimbabwe, Z looks set to widen its sports ambitions

Kanchan Srivastava Jun 11, 2026 9:38 AM

Zee Entertainment Gains Exclusive Broadcast Rights for India-Zimbabwe Tour?blur=25

The company will exclusively broadcast the Twenty20 International series across Unite8 Sports channels in July 2026

e4m Staff Jun 10, 2026 10:03 PM

Vaibhav Sooryavanshi: India's Next Cricket Superstar Emerges?blur=25

According to a new report by Rediffusion Consumer Lab, Sooryavanshi's story is about more than statistics and his journey is a case study in how modern prodigies are created

e4m Staff Jun 8, 2026 2:40 PM

SPNI acquires TV, digital broadcast rights for tri-nation cricket series?blur=25

The tournament will be played in Sri Lanka from June 9 to June 21, 2026

e4m Staff Jun 6, 2026 11:16 AM

Top FIFA World Cup 2026 Ads: Creativity and Impact Ranked?blur=25

From Nike's genre-defying 'RIP the Script' to Coors' one-trick chant, here's how the biggest FIFA World Cup 2026 campaigns stack up

Aryendra Khan Jun 6, 2026 9:43 AM

Is the Attention Economy Shifting Towards Subscription Models??blur=25

After years of monetising attention, digital platforms are now cashing in on access, convenience, status and functionality by way of subscriptions

Shantanu David Jun 4, 2026 9:06 AM