cri
The tournament will be played in Sri Lanka from June 9 to June 21, 2026
e4m Staff Jun 6, 2026 11:16 AM
From Nike's genre-defying 'RIP the Script' to Coors' one-trick chant, here's how the biggest FIFA World Cup 2026 campaigns stack up
Aryendra Khan Jun 6, 2026 9:43 AM
After years of monetising attention, digital platforms are now cashing in on access, convenience, status and functionality by way of subscriptions
Shantanu David Jun 4, 2026 9:06 AM
The report found considerable overlap between advertisers using broadcast television and connected television
Guest Column: Dr. Sandeep Goyal compares the rise, mindset and impact of prodigies Vaibhav Sooryavanshi, Sachin Tendulkar and Naomi Osaka
Sandeep Goyal Jun 3, 2026 5:32 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, decodes RCB’s emotional bonding fans
Ganapathy Viswanathan Jun 2, 2026 12:40 PM
Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season
Kanchan Srivastava Jun 1, 2026 9:12 AM
RCB's IPL 2026 triumph extended beyond cricket, sparking a wave of moment marketing as brands tapped into the celebratory buzz online
Shalinee Mishra Jun 1, 2026 8:14 AM
Guest Column: Marketing veteran Shubhranshu Singh explains how regional cricket leagues could help discover and develop more talents like Vaibhav Sooryavanshi across India’s cricket ecosystem
Shubhranshu Singh May 30, 2026 10:21 AM
The ruling, which ends a 13-year legal battle between broadcasters and the regulator, is expected to disproportionately impact news broadcasters and free-to-air (FTA) channels
Imran Fazal May 29, 2026 1:59 PM
IPL chairman Arun Dhumal said the league’s scheduling could be reviewed as expansion plans take shape
The company has introduced Instagram Plus and Facebook Plus at $3.99 a month each, while WhatsApp Plus will be priced at $2.99 a month
e4m Staff May 28, 2026 10:45 AM
Cyrille Bolloré, Chief Executive of Bolloré SE, has said the offer undervalues the company and is financed in a way that relies ‘too heavily on the label’s own resources’
Brands are moving away from vanity metrics and increasingly betting on creators with audience trust, niche authority and strong category alignment, say experts
Shalinee Mishra May 27, 2026 9:31 AM
The collapse of referral certainty is forcing publishers to rethink what digital media businesses should look like in an AI-first internet
Kanchan Srivastava May 25, 2026 9:04 AM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores how fear-driven marketing and risk-averse ads are creating forgettable brands in an era craving authenticity
Shantomoy Ray May 25, 2026 8:03 AM
Jitendra Jha, MD of 3M Media Works Pvt Ltd, highlights workplace disengagement as a major cost for corporate India and calls for internal communication to be treated as a strategic business function
e4m Staff May 20, 2026 10:49 AM
The biggest contributor to ICC revenues in 2025 was the ICC Men’s Champions Trophy, hosted in Pakistan, which alone generated $638.4 million in revenue
e4m Staff May 14, 2026 8:13 PM
Advertising executives say while India’s domestic economy remains resilient, brands are becoming more selective and strategic with media spending
Imran Fazal May 14, 2026 9:04 AM
The latest financial results suggest the adtech industry is entering a new phase where infrastructure ownership is increasingly shaping growth, profitability and scale
Anuja Jain May 13, 2026 8:35 AM
While many brands have started holding back budgets, others are seeking greater flexibility in media plans to retain room for recalibrating investments as market conditions evolve, say ad execs
Kanchan Srivastava May 13, 2026 8:27 AM
Geopolitical uncertainties in the Middle East—another important source of advertising demand—have further contributed to a cautious outlook
Imran Fazal May 6, 2026 9:12 AM
Report findings are stark: what began as bootleg DVD rackets two decades ago has metastasised into a multi-billion-dollar transnational criminal infrastructure
Imran Fazal Apr 30, 2026 11:08 AM
According to a LinkedIn post written by him, he is now open to work in the capacity of an Independent Film Director/ Creative
e4m Staff Apr 29, 2026 7:05 PM
Higher CTV viewership, fewer brands on TV and rising digital traction signal a shift in how India’s biggest media property is being bought and consumed, early data trends suggest
Kanchan Srivastava Apr 29, 2026 8:09 AM
Industry executives estimate influencer-led activations linked to IPL could touch Rs 700 crore in 2026, accounting for 16-18% of digital advertising spends around the tournament
Imran Fazal Apr 28, 2026 7:54 AM
Guest Column: Senior Brand, Growth and Media leader Ketan K Bharati writes on how Sachin Tendulkar remains India’s strongest trust brand, where credibility outweighs visibility
Ketan K Bharati Apr 24, 2026 6:23 PM
Guest Column: Ashish Mishra, who recently stepped down as Acko’s Chief Marketing Officer, writes on what makes Sachin Tendulkar a timeless brand
Ashish Mishra Apr 24, 2026 2:18 PM
Guest Column: Yatnesh Pandey, who recently stepped down as VP-Marketing at GreenPly Industries, on Sachin Tendulkar’s enduring brand, built on consistency, credibility and influence on & off the field
Yatnesh Pandey Apr 24, 2026 1:15 PM
Guest Column: Aniruddha Haldar of TVS Motor Company on how Sachin Tendulkar intuitively mastered value, perception and human psychology-lessons many brand professionals spend careers learning
Aniruddha Haldar Apr 24, 2026 1:02 PM
Guest Column: Amin Lakhani, President, Client Solutions, WPP Media South Asia, writes on how Sachin Tendulkar did not just play the game, but fundamentally shaped sports marketing in India
Amin Lakhani Apr 24, 2026 12:45 PM
Marking another year, the industry leader’s journey reflects scale, strategy and sustained impact across markets
e4m Staff Apr 24, 2026 12:15 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, decodes what makes Brand Sachin is a story beyond numbers
Ganapathy Viswanathan Apr 24, 2026 11:32 AM
Guest Column: Shantomoy Ray, Founder & Director of K Factor Communications, on how a boy from Dadar became India’s most enduring commercial force, and why Brand Sachin remains priceless at 53
Shantomoy Ray Apr 24, 2026 10:03 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes about the need for the IPL to enforce surrogate advertising rules consistently across TV, jerseys, & digital
Ganapathy Viswanathan Apr 23, 2026 8:51 AM
Data from TAM Sports indicate that streaming and broadcast are no longer competing mediums but complementary pillars
Imran Fazal Apr 21, 2026 7:28 PM
The subscription is positioned as an optional add-on focused largely on personalisation
e4m Staff Apr 21, 2026 4:19 PM
At e4m RetailEX Conference, Medhavi Singh, Country Head, India, Criteo, positioned the development as part of a broader structural shift underway in the digital advertising ecosystem
e4m Staff Apr 20, 2026 2:35 PM
Taranjeet Singh was Managing Director – APAC, Venture Markets at Criteo
e4m Staff Apr 16, 2026 1:29 PM
The network has said almost 10% of its workforce will be asked to go as part of cost-cutting measures
As India navigates a complex energy landscape, industry experts unpack the challenges of pricing, perception, and transition, while highlighting what the new communications playbook must look like
Ritika Upmanyu Apr 14, 2026 4:15 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes why brands are increasingly signing young cricketers early to lock in future value
Ganapathy Viswanathan Apr 13, 2026 9:27 AM
Shailesh Goyal, Founder, Simulations Public Affairs Management Services Pvt. Ltd. shares a new crisis playbook and communicator’s mandate in a world struggling to find its footing
Shailesh Goyal Apr 10, 2026 3:38 PM
Channel price hike has become necessary amid the slowing advertising growth, a shrinking pay-TV base, and rising content and sports rights costs
Aditi Gupta Apr 8, 2026 9:52 AM
Data shared by platforms with e4m indicates that IPL match hours are increasingly emerging as high-intent shopping windows
Pooja Yadav Apr 7, 2026 9:29 AM
LEGO's FIFA World Cup 2026 campaign featuring Messi, Ronaldo, Mbappé and Vini Jr. is not just an ad; it is advertising history
Aryendra Khan Apr 7, 2026 8:19 AM
Zee Zaidi, Founder and Publisher of cricexec, speaks to e4m on the realities of building a focused media business, and why India sits at the centre of cricket’s economic future
Ruhail Amin Apr 6, 2026 9:48 AM
Ganapathy Viswanathan, Independent Communication Consultant & Author, shares how IPL was once key for startup growth, but post-2022 funding slowed, investors grew cautious, and spending tightened
Ganapathy Viswanathan Apr 6, 2026 8:39 AM
The court has ordered the streaming giant to reimburse affected customers
CTV reach grew by 30% and concurrency went up by 61%, the network stated