cri
The collaboration will bring together their respective strengths and networks to foster industry dialogue across media, sponsorship, technology, investment and the wider commercial cricket ecosystem
The appointments come as BCCI continues its search for a title sponsor
e4m Staff Sep 8, 2026 12:19 PM
Non-print revenue at newspaper groups has grown rapidly post-Covid and now accounts for around 25–30% of overall revenue, with events, digital subscriptions and OOH emerging as key growth levers
Kanchan Srivastava Sep 8, 2026 8:15 AM
From September 3, users in India can no longer purchase new discovery+ subscriptions through Warner Bros. Discovery or third-party providers
e4m Staff Sep 4, 2026 10:46 AM
While sugar prices have surged 30%, rising cost of edible oil, wheat, cocoa adds to margin pressure; packaged food advertisers left to choose between cutting spends or protecting festive visibility
Kanchan Srivastava Sep 2, 2026 9:24 AM
News genre alone has cost the ratings body over ₹15 crore since March; a full-genre freeze from July could wipe out several times its annual revenue
Imran Fazal Sep 1, 2026 9:13 AM
The move marks Benedicct's first international expansion since its inception
e4m Staff Aug 31, 2026 2:21 PM
Guest Column: Senior PR professional Sanjay Rammoorthy writes PR narratives are being buffeted by hyperactive digital ecosystems, politicized discourse, regulatory flux, and outrage on social media
Sanjay Rammoorthy Aug 27, 2026 6:49 PM
As he turns a year older, a look at the Cricexec founder who saw that some of cricket’s most consequential stories were unfolding far beyond the boundary
e4m Staff Aug 27, 2026 11:56 AM
Vivek Pradeep Rana, Managing Partner at Gnothi Seauton weighs in on the growing overlap between PR, marketing and paid influence
Vivek Pradeep Rana Aug 26, 2026 6:33 PM
ASCI said almost 97% of advertisements reported during the post-PROGA period were found on the Meta Ad Library, Instagram and websites
Imran Fazal Aug 25, 2026 9:18 AM
Guest Column: Dr. Sandeep Goyal decodes why KBC’s new theme line is not an advertising message but a product repositioning
Sandeep Goyal Aug 24, 2026 8:15 AM
In the ‘Not a Gentleman’s Game’ campaign, the World Cup-winning captain brings the aggression, intensity and ambition of Team India to Sony Sports Network’s high-energy campaign
e4m Staff Aug 22, 2026 11:36 AM
As per news agencies, the Indian Cyber Crime Coordination Centre has ordered at least 57 websites and databases hosted on Firebase to be removed in August alone
e4m Staff Aug 22, 2026 8:59 AM
Prior to this, Nandan Srivastava was with Jantantra TV for about three years
e4m Staff Aug 20, 2026 7:30 PM
The migration of Skyline from DEN Networks to Kerala Communicators Cable Ltd was another central issue in the case
Imran Fazal Aug 20, 2026 7:45 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how every major tyre brand has developed its own strategy and chosen its own route into cricket
Ganapathy Viswanathan Aug 20, 2026 7:35 AM
Non-print revenue share up 11-13 pps over seven fiscals; balance-sheet strength continues to support credit profiles
e4m Staff Aug 19, 2026 7:28 PM
Bobble AI raised Rs 25 crore through secured debentures in March 2023
e4m Staff Aug 19, 2026 6:36 PM
Guest Column: Brij Kothari, Adjunct Professor, IIT-Delhi, School of Public Policy, writes key aspect of films born accessible is that the features are inalienable elements of Digital Content Package
Brij Kothari Aug 19, 2026 12:21 PM
The new model is positioned as a lower-cost option for businesses building autonomous AI systems
e4m Staff Aug 14, 2026 8:57 AM
The company’s consolidated revenue from operations stood at Rs 265.83 crore in the April-June quarter, down from Rs 329.36 crore in the year-ago period
e4m Staff Aug 12, 2026 10:12 AM
The IPL has trained marketers to think in terms of enormous reach, high-frequency exposure and entertainment-led engagement. Test cricket offers none of those guarantees
The Centro cluster comprises Colombia, Ecuador, Peru, Venezuela, the Caribbean, Miami and Central America
Guest Column: Senior business leader Taranjeet Singh on how AI is reshaping media sales in India, from automating operational tasks to valuing human judgement and relationships
Taranjeet Singh Aug 10, 2026 9:44 AM
More than 1,000 media jobs are estimated to have been lost in 2026 as weak economics, AI and restructuring remake Indian newsrooms
Tasmayee Laha Roy Aug 10, 2026 9:20 AM
For India's OTT industry, accessibility is increasingly becoming a competitive advantage rather than simply a regulatory obligation
Imran Fazal Aug 10, 2026 9:11 AM
According to a report by TAM Sports, the top five advertisers together accounted for 55% of total advertising volumes in 2026, compared with 48% in the previous tournament
The campaign covers broadcast of tournaments being held from August 15 to December 1
IBC is seeking to appoint a marketing and PR services provider to develop and execute marketing and communications programme aimed at building awareness, driving fan engagement
e4m Staff Aug 7, 2026 10:32 AM
Mumbai-based consultancy becomes the Network's 15th partner agency, expanding its global reach and international capabilities in reputation management, crisis advisory and stakeholder engagement
e4m Staff Aug 6, 2026 11:21 AM
The recent debate surrounding the Advertising Agencies Association of India's (AAAI) Lifetime Achievement Award has highlighted an important issue that goes well beyond any individual nominee
Dr Annurag Batra Aug 1, 2026 1:33 PM
The Hyderabad Cybercrime Police have initiated cases against Arun Srinivas and multiple social media handles accused of sharing allegedly manipulated videos and images of the Prime Minister
e4m Staff Jul 31, 2026 4:54 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on why every sport need not become another IPL and should instead focus on staying relevant to its own audience
Ganapathy Viswanathan Jul 31, 2026 2:34 PM
This is the second consecutive year of double-digit business value growth for the cricket league, says Houlihan Lokey’s 2026 IPL Brand Valuation Study
e4m Staff Jul 29, 2026 11:21 AM
The industry is discussing not the achievements of the AAAI recipient, but the process behind the selection; the conversation has shifted from celebration to scrutiny
Ruhail Amin Jul 27, 2026 1:18 PM
Industry executives specifically questioned whether Roy's primary body of work represents advertising leadership
e4m Staff Jul 27, 2026 12:28 PM
According to a report by EY and the Indian Music Industry, India currently has around 14 million paid music subscriptions and 80% of listeners spending more than an hour a day listening to it
e4m Staff Jul 27, 2026 11:54 AM
The report says that 61% of non-paying respondents said they would consider paying if free alternatives were unavailable and subscription prices were reasonable
e4m Staff Jul 27, 2026 11:08 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on the BCCI raising the reserve price for title sponsorship rights and why brands keep investing hundreds of crores in cricket
Ganapathy Viswanathan Jul 24, 2026 8:13 AM
This is a 15% increase from the current rate of Rs 4.2 crore, base price for associate partner rights hiked to Rs 95 lakh per match
With Instagram, TikTok, X and YouTube performance being part of the Search Console, marketers say a reel is as searchable as a webpage, and it’s time to find out what that means for content & metrics
Anuja Jain Jul 22, 2026 8:51 AM
The cricket body has said the Invitation to Tender can be purchased till August 4
e4m Desk Jul 21, 2026 11:17 AM
The accused streamed live television channels, movies, JioStar Originals and other copyrighted content belonging to JioStar and multiple content owners without authorization
Imran Fazal Jul 20, 2026 9:41 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, shares how Sir Garry Sobers’ influence flowed naturally from competence, integrity, courage and an unwavering love for the game
Ganapathy Viswanathan Jul 20, 2026 8:25 AM