bill
From interactive billboards to experiential activations, brands are designing campaigns that people photograph, share and turn into content, extending their reach far beyond the street
Shalinee Mishra Jul 9, 2026 9:15 AM
According to COMvergence Final 2025 Global & Regional Billings Rankings, the combined entity reported $75.6 bn at the end of 2025, ahead of WPP by $11.8 billion and Publicis Groupe by $13.2 billion
e4m Staff Jun 26, 2026 9:49 AM
Mohini Chaudhuri has held roles across Spotify, Film Companion, The Times of India, and RPSG Digital Media
e4m Staff Jun 19, 2026 12:42 PM
Guest Column: Adman Prabhakar Mundkur shares that the agencies that will thrive in the future will be those that stop selling labour and start selling intelligence
Prabhakar Mundkur Jun 16, 2026 11:49 AM
The Board has rejected the proposal because it fundamentally and materially undervalues UMG and will not deliver superior value creation
e4m Staff May 30, 2026 7:55 AM
Cyrille Bolloré, Chief Executive of Bolloré SE, has said the offer undervalues the company and is financed in a way that relies ‘too heavily on the label’s own resources’
Bain Capital partners, employees, and related entities committed the balance of capital and collectively are the single largest investor in the fund
e4m Staff May 18, 2026 9:48 AM
Warner Bros reported a loss of $2.9 billion for the quarter, including $2.8 billion termination fee paid to Netflix
April 2026 saw brands move beyond static hoardings, transforming everyday spaces into interactive, context-driven, and often unexpected storytelling platforms
Chehneet Kaur Apr 30, 2026 8:29 AM
She was the Senior Vice President and Business Head for UMG For Brands, India and South Asia
e4m Staff Apr 14, 2026 2:08 PM
From cultural insights to real-world installations, brands used OOH to spark engagement, not just visibility
Chehneet Kaur Mar 31, 2026 12:43 PM
With 70% of parents worried about explicit content or excessive screen time, and two-thirds saying parenting is harder than 20 years ago, due to social media.
e4m Staff Mar 23, 2026 7:29 PM
Bills from some restaurants in Hyderabad, Chennai and Bengaluru show how LPG shortages are being reflected as separate line-item charges on customer receipts
Vaishnavi Deshpande Mar 17, 2026 5:27 PM
Ganapathy Viswanathan, Independent Communication Consultant & Author, writes on the marketing brilliance behind how Hajmola turned a global gas crisis narrative into a brand moment
Ganapathy Viswanathan Mar 17, 2026 4:05 PM
Experts divided on outcome-linked remuneration; some see scalability in data-led mandates and suggest hybrid models, others warn that limited talent depth & data transparency can hinder adoption
Kanchan Srivastava Mar 6, 2026 9:06 AM
This year, while the number of campaigns may be fewer, the ones on display are sharp, visible and rooted in the spirit of the season
Chehneet Kaur Mar 4, 2026 8:52 AM
The visit brought together senior members of the state cabinet and representatives from the Gates Foundation for discussions centred on expanding collaboration in key public sectors
e4m Staff Feb 16, 2026 3:41 PM
The MediaSense report says that out of 3,885 pitches tracked during the year, Publicis secured 1,458 wins
e4m Staff Feb 16, 2026 7:55 AM
Peter Burrill is currently Group Head, Central Finance and Deputy Chief Financial Officer
e4m Staff Feb 11, 2026 7:57 AM
In a recent post on X, the creator said that YouTube has paid out over $100 billion to creators in the past four years, a statement that quickly prompted discussion among social media users.
e4m Staff Jan 22, 2026 7:32 PM
Most recently, Bill Condon served as Vice President of Enterprise Sales and Partnerships at Xumo
e4m Staff Jan 22, 2026 12:18 PM
Ajay Maurya, Head–Category & Marketing at Mia by Tanishq, on the evolution of workwear jewellery to ‘life jewellery’, and how digital, omnichannel, culture-led storytelling are shaping the future
Simran Sabherwal Jan 13, 2026 9:10 AM
The Hornbill Festival, celebrated annually, brings together Nagaland’s tribes, traditions, and artistic expressions
e4m Staff Jan 11, 2026 11:00 AM
Dubai will host the 1 Billion Followers Summit 2026 from 9–11 January, uniting top global creators
The installation of the ‘Living Billboard’ campaign is a large green billboard made of 4,000 plants, strategically placed on the DND Flyover at the entry point to Delhi from Noida
e4m Staff Dec 24, 2025 3:24 PM
The Academy has signed a multi-year global partnership with YouTube, granting it exclusive worldwide streaming rights to the Oscars from 2029 to 2033, with live, free access and year-round programming
e4m Staff Dec 18, 2025 8:52 AM
The bill aims to protect employees from work-related calls, emails, and messages after office hours
Vaishnavi Deshpande Dec 8, 2025 6:47 PM
This is being done to avoid any kind of client conflict in connection with the automobile brand
Neeta Nair Dec 6, 2025 10:46 AM
Minister of State for Information & Broadcasting L Murugan informed Rajya Sabha that all suggestions received have now been examined
Guest Column: Veteran adman Prabhakar Mundkur writes on how Bill Bernbach build a legacy that transcends generations and mergers
Prabhakar Mundkur Dec 4, 2025 10:02 AM
Series of witty, billboard banter featuring Amazon, EaseMyTrip, Taco Bell, Snapdragon, Reliance General Insurance, Chingles, CoinSwitch, and more make their way across social feeds
The new rules allow for blacklisting advertisers who violate guidelines and state that billboards will no longer be permitted on footpaths or rooftops
The episodes featuring Bill Gates will air starting 23rd October on Star Plus and will stream on JioHot-star
e4m Staff Oct 23, 2025 3:17 PM
Built with a privacy-first architecture, PicSee uses end-to-end encryption — and the photos remain on the user’s phone
e4m Staff Oct 16, 2025 11:31 AM
The OOH executions were complemented by collaborations with fashion creators
e4m Staff Oct 6, 2025 12:30 PM
Record-breaking traffic, viral deals, and unexpected cancellations turned India’s biggest e-commerce festival into a mix of triumphs and frustrations for shoppers
Anuja Jain Sep 24, 2025 9:06 AM
The new film, directed by Gabriel Ghoderao, dramatises the discovery of India’s 10-year-old abandoned cart
e4m Staff Sep 23, 2025 12:41 PM
Conceptualised by 22feet Tribal Worldwide, the campaign uses AI to redefine shopping for bachelors
e4m Staff Sep 19, 2025 12:26 PM
The Flipkart campaign, conceptualised by Talented, has Dr. R.D. Sharma stepping out of the classroom
e4m Staff Sep 10, 2025 11:43 AM
The e-commerce giant channels multi-celebrity advertising magic to transform shopping sprees into surreal celebrity wonderlands for its Big Billion Days campaign
Aryendra Khan Sep 8, 2025 12:47 PM
The issue highlights how the Online Gaming Bill 2025 sent shockwaves, wiping out Rs 65,000 crore in investments and triggering widespread disruption for Dream11, MPL, Zupee, and other industry leaders
e4m Staff Aug 29, 2025 9:40 AM
The company has said that it has stopped all ‘Gameplay’ and ‘Add Cash’ services across its Rummy platforms
e4m Staff Aug 26, 2025 12:21 PM
The move follows uncertainty around Dream11, the current principal sponsor, after the ban on real-money gaming platforms
e4m Staff Aug 22, 2025 12:15 PM
The company’s market capitalisation has also dropped to ₹10,436.46 crore, sharpest single-day drop since May 9
e4m Desk Aug 21, 2025 12:30 PM
With no official clarity, industry players remain uncertain whether the Bill has been shelved for good or is being reworked behind closed doors
Aditi Gupta Aug 21, 2025 9:17 AM
The Promotion and Regulation of Online Gaming Bill, 2025, seeks to nurture e-sports and social gaming while imposing strict penalties on betting-based platforms
e4m Staff Aug 20, 2025 2:07 PM