bihar
Guest Column: Dr. Suresh Gaur explains how the approach of the PMs reflected their distinct personalities and the specific communication tools of their time
Dr. Suresh Gaur May 29, 2026 1:31 PM
Bashir Badr, the celebrated Urdu poet known for his ghazals, passed away on 28 May 2026
e4m Staff May 28, 2026 3:42 PM
Mihir Ranjan served as the Managing Editor at the Hindi news network
e4m Staff May 26, 2026 10:45 AM
BAJAKO Co-founders and Communication & Media Professionals, Anup Sharma and Amitesh Sufi explore the evolution of Bihar’s image through the lens of communication and lived experience
Anup Sharma & Amitesh Sufi Apr 17, 2026 11:27 AM
Nitish Kumar submitted his resignation after dissolving his cabinet following its final meeting in Patna
e4m Staff Apr 14, 2026 5:51 PM
Chanchal Kumar will replace Sanjay Jaju, who has now been appointed Secretary, Ministry of Development of North Eastern Region
e4m Staff Mar 31, 2026 4:27 PM
On November 14, the Bihar results day, Dainik Bhaskar 21 minutes of average time spent per user on all India basis
e4m Staff Dec 11, 2025 10:16 AM
The BJP led political advertising across both television and print, accounting for 54.2% of total insertions
e4m Staff Nov 29, 2025 8:10 AM
Broadcasters shared ad rates rose nearly 10-12 times with advertisers coming from across categories like automotive, consumer goods, electronics and consumer durables
Chehneet Kaur Nov 24, 2025 8:24 AM
The data reflects viewership during the high-stakes 8 am–12 pm counting window
e4m Staff Nov 20, 2025 4:13 PM
The implication for marketers is that paid digital can shape conversations, but converting them into votes needs digital reach, data-led targeting, and on-ground mobilisation
Shalinee Mishra Nov 15, 2025 8:38 AM
The report tracked ad volumes between September 1 and November 7, 2020, covering one month before and the entire election phase, offers a breakdown of party-level spending and media preferences
e4m Staff Oct 31, 2025 9:18 AM
Bihar’s 2025 election has shifted to the digital arena, where Bhojpuri stars and local influencers are driving political narratives through reels, memes, and viral campaigns
Shalinee Mishra Oct 15, 2025 9:32 AM
The event was inaugurated by Bharat Express Chairman, Managing Director and Editor-in-Chief Upendra Rai, alongside Bihar DGP Vinay Kumar
Sumit Prakash to Lead the Youth and Sports Development Board of STAIRS Foundation in Bihar
e4m Staff Sep 29, 2025 7:25 PM
The special issue explores Bihar’s evolution from identity politics to business-first governance, while GST 2.0 introduces tax reliefs and structural reforms to boost competitiveness
e4m Staff Sep 15, 2025 2:45 PM
Unlike 2020, when Covid restrictions forced parties to lean on online outreach, 2025 is seeing them fire on all cylinders with reels, memes and influencer tie-ups
Anuja Jain and Shalinee Mishra Sep 9, 2025 9:08 AM
In the run-up to the Bihar assembly polls, CM Nitish Kumar has said journalists under the Bihar Patrakar Samman Pension Yojana will receive ₹15,000 per month, up from the existing ₹6,000
e4m Staff Jul 26, 2025 2:53 PM
The hashtag #Budget2025 trended as brands showcased their agility in engaging with current events through memes and clever posts
These allocation could enhance economic activity and ad industry growth, provided implementation is effective, say experts
e4m Staff Jul 24, 2024 9:01 AM
After being nominated last year, Pankaj Tripathi, who plays former Indian PM Atal Bihari Vajpayee in the politician's biopic, has voluntarily relinquished the title as per the terms of the MoU
e4m Staff Jan 13, 2024 11:47 AM
News18 said it has been heavily investing in technology and editorial resources to ensure that its content and presentation remain uniquely curated for the audience
exchange4media Staff Oct 7, 2022 8:38 PM
Guest Column: Sudhir Mishra, Advocate, Supreme Court of India, reviews Vir Sanghvi's memoir 'A Rude Life'
Sudhir Mishra Aug 16, 2021 1:03 PM
The show aims to decode what’s on the voter’s mind from a women’s perspective ahead of panchayat elections
exchange4media Staff Mar 31, 2021 6:13 PM
Going aggressive on the spends, the party’s Bihar page even went to the extent of spending an upwards of Rs 5 lakhs on a single day (November 4)
Tasmayee Laha Roy Nov 9, 2020 8:36 AM
The award winning campaign enables viewers to voice their opinion on TV and win attractive prizes
exchange4media Staff Oct 27, 2020 4:54 PM
The Patna High Court has approved a petition filed by the OOH agency for allowing rooftop media to be used for political campaigns
Noel Dsouza Oct 27, 2020 1:21 PM
Political heavyweights of Bihar Nitish Kumar, Tejashwi Yadav, and Chirag Paswan shed light on the promises and manifestos of their parties
exchange4media Staff Oct 26, 2020 6:47 PM
The flagship property Abki Baar Kiska Bihar will bring together top newsmakers for debates, discussions and interviews
exchange4media Staff Oct 22, 2020 3:57 PM
The lineup will capture the mood of the nation and pertinent issues of the state, ahead of the crucial elections
exchange4media Staff Oct 19, 2020 3:39 PM
The flagship initiative will see parties and leaders across the spectrum discussing issues, strategies, evolving political situation and the approach adopted by them to win the electoral battle
exchange4media Staff Oct 19, 2020 12:45 PM
Aaj Tak’s creative team has rewritten lyrics of the popular song and it has been rendered by the singer of the original, Ritesh Pandey
exchange4media Staff Oct 8, 2020 10:45 AM
Alongside special ad deals, broadcasters are also working on their programming to add to the election mood and packaging
Tasmayee Laha Roy Oct 7, 2020 8:38 AM
More than Rs 39.5 lakh was spent by political parties and their allied pages from Bihar on Facebook ads in the last 30 days
Tasmayee Laha Roy Sep 29, 2020 7:39 AM
The extensive plan will aim to keep the viewers apprised about every single political development in the state leading up to the counting day
exchange4media Staff Sep 28, 2020 12:19 PM
Banning of political ads on Google and Twitter has put Facebook India at the centrestage for most of the digital political advertising in the last three months
Tasmayee Laha Roy Aug 28, 2020 8:27 AM
Experts predict at least 50 per cent increase in digital spends for parties and individuals in the upcoming state polls. The spends would include direct ad buys and indirect content deals
Tasmayee Laha Roy Jun 29, 2020 9:02 AM
The platform will bring different political parties and leaders across the spectrum to discuss and debate issues and strategies relating to the Bihar elections
exchange4media Staff Jun 24, 2020 12:10 PM
Fortified with an increasing number of internet users and a bulky digital budget, the state is well prepared for the fight online, say analysts
Tasmayee Laha Roy Jun 18, 2020 8:23 AM