The fitness icon has launched an exciting campaign #PerformanceHiPehchaan

e4m Staff Sep 29, 2023 12:28 PM


Some industry watchers believe that KBC 15 may not see a 100% ad inventory sell-out as there could be a shift of eyeballs and ad spends

Aditi Gupta Aug 18, 2023 9:07 AM

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With an increasing number of businesses adapting to digital transformation and AI, there will be an uptick in ad spends, assert industry heads

Shantanu David and Nilanjana Basu Jul 28, 2023 8:46 AM


According to industry experts, BBOTT 2 right after IPL could prove to be a great strategic move for Jio Cinema in retaining the new subscribers

Aditi Gupta Jul 12, 2023 8:50 AM


The season is being telecast Live 24 hours and is available at no cost

e4m Desk Jul 7, 2023 11:37 AM


The company saw its advertising promotional expenses grow more than two-fold for 2022-2023

e4m Desk Jun 30, 2023 11:32 AM


In its case before the apex court, Google said that it looked forward to presenting how Android fuelled India's digital transformation

e4m Desk Jun 27, 2023 2:14 PM


The second half will see launch of marquee shows like KBC, Big Boss, Indian Idol, Khatron Ke Khiladi, along with big-ticket event, the 50-over Cricket World Cup

Aditi Gupta Jun 9, 2023 9:27 AM

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The event will be held at the Mukta Outdoor Arena, Bengaluru

e4m Desk Mar 13, 2023 12:52 PM


BIG FM led in Bangalore and Radio Mirchi in Kolkata between 27th Nov and 24th Dec'22

e4m Desk Jan 27, 2023 3:52 PM

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BIG FM led in Bangalore and Radio Mirchi in Kolkata between 20th Nov and 17th Dec'22

e4m Desk Jan 23, 2023 10:18 AM


The inaugural edition of the report captures 23 strategic focus areas and observations curated by a team of digital experts at Wavemaker India  

e4m Desk Jan 18, 2023 8:58 AM


The Hershey’s Kisses station will be located in the captain’s room

e4m Desk Jan 9, 2023 3:28 PM

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Between Nov 6 and Dec 3, BIG FM took and Radio Mirchi took lead in Bangalore and Kolkata respectively

e4m Desk Jan 4, 2023 8:37 AM


In Kolkata and Bangalore, Radio Mirchi and BIG FM topped the charts respectively

e4m Desk Dec 28, 2022 8:59 AM


As the year comes to an end, we look back at some of the key people movements in the tech universe

e4m Desk Dec 27, 2022 8:22 AM

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As part of the association, the show features Ching's products taking centre stage in the Big Boss kitchen

e4m Desk Dec 23, 2022 1:30 PM