big
Partnership scales to Tamil, Telugu, Kannada, Malayalam, and Bangla editions on the JioStar network and JioHotstar
e4m Staff Aug 31, 2026 11:08 AM
Dr. Sandeep Goyal compares KBC and Bigg Boss as contrasting television success stories, arguing that while KBC has evolved with its audience, Bigg Boss must reinvent itself to remain relevant
Sandeep Goyal Aug 26, 2026 8:29 AM
From an 80-20 split to equal regional spend, the new blueprint for penetrating tier 2 And tier 3 India
NATIVE CONTENT Aug 25, 2026 5:03 PM
The iconic reality entertainment franchise premieres on 30 August on Star Jalsha and JioHotstar, promising a high-stakes game of strategy, relationships and unexpected twists
NATIVE CONTENT Aug 21, 2026 10:04 PM
Prior to joining Reliance Retail, Jain served as Chief Operating Officer at V-Mart Retail
e4m Staff Aug 14, 2026 3:30 PM
Alphabet, Meta, Amazon and Microsoft collectively reported another quarter of robust growth, driven by digital advertising, cloud computing and enterprise software
Shantanu David Jul 31, 2026 8:59 AM
Meta, Google, X and Snapchat have been summoned to appear before the Parliamentary Standing Committee on Aug 3 amid rising concerns over deepfakes, privacy, misinformation and platform responsibility
e4m Staff Jul 28, 2026 5:49 PM
The e-comm platform plans to operate only in about 40 profitable cities, down from its current presence across 76 markets
e4m Staff Jul 15, 2026 7:27 PM
Prior to joining IKEA, he was with DMart - Avenue Supermarts Limited
e4m Staff Jul 15, 2026 12:57 PM
Global technology companies including Google (which owns YouTube), Amazon (which owns MX Player and Prime Video), Netflix, and Meta have historically retained tight control over audience data
Imran Fazal Jul 9, 2026 9:15 AM
Under the mandate, BigTrunk Communications will lead media strategy, planning, buying, execution and performance management across digital and traditional platforms
e4m Staff Jun 30, 2026 10:51 AM
Sources suggest that Devlina Majumdar will soon be joining Big FM in a senior role
e4m Staff Jun 22, 2026 7:51 PM
Nanda joins bigbasket from Amazon India, where he served as Director, Selling Partner Services
e4m Staff Jun 16, 2026 5:47 PM
Prior to this, Zohair Shaikh was with BigBang.Social as GTM Strategy & Product Monetisation
Iyer's role is expected to support the company’s ongoing efforts to build a creator-led content and distribution ecosystem
Imran Fazal May 6, 2026 2:38 PM
Notably, the Advertising Standards Council of India does not track radio advertising, creating a gap in oversight
Imran Fazal Apr 21, 2026 8:33 AM
Arpit Jaiswal was earlier leading growth strategy, product leadership at Google Pay
e4m Staff Apr 17, 2026 2:05 PM
Chandan was the Vice President of Sales at Sony Pictures Networks India
e4m Staff Apr 14, 2026 12:41 PM
Duolingo, Airtel, Magicpin and others have joined the Samay Raina meme wave
Shalinee Mishra Apr 12, 2026 4:36 PM
Data shared by platforms with e4m indicates that IPL match hours are increasingly emerging as high-intent shopping windows
Pooja Yadav Apr 7, 2026 9:29 AM
Prior to joining Lenexis Foodworks, Arvind R P served as Chief Business Officer (South) at McDonald’s India
e4m Staff Apr 6, 2026 11:20 AM
This can be done without obtaining registration or prior approval under the policy framework that governs formal rating agencies
Imran Fazal Mar 27, 2026 7:40 PM
Industry leaders at the Pitch CMO Summit 2026 discuss how connected television is blending the scale of traditional TV with the targeting power of digital advertising
e4m Staff Mar 26, 2026 12:23 PM
Kotian will oversee a diverse portfolio of key channels including Zee Marathi, &TV, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope
e4m Staff Mar 25, 2026 11:14 AM
Lyxel&Flamingo will lead Big Bowl’s social media strategy, content ecosystem development, digital performance marketing, media planning and buying, and campaign amplification across platforms
e4m Staff Mar 11, 2026 12:30 PM
Prior to joining Amazon, Menka Asrani served as Head of Brand Solutions – BigBang.Social at Collective Artists Network
e4m Staff Feb 27, 2026 1:34 PM
As 65 to 70 per cent of digital ad spends consolidate around big tech and retail ecosystems, the open web is being forced into a decisive performance reset, opine industry leaders
Anuja Jain Feb 27, 2026 9:27 AM
He joins BigTrunk after an extensive tenure at Zee Entertainment Enterprises (ZEEL), where he most recently served as Head of Non-Fiction Content for Zee TV
e4m Staff Feb 17, 2026 10:50 AM
If advertising is funding the present, artificial intelligence is shaping the future. The defining metric of this earnings season is not revenue or profit, but capital expenditure
Anuja Jain Feb 9, 2026 9:02 AM
EverMerge has generated over USD 350+ Mn of revenue since its launch 5 years ago
Pawar has served in national sales leadership roles at Sun TV Network and Shemaroo Entertainment
Harikrishnan Pillai, TheSmallBigIdea's CEO & Co-Founder, believes brands must move at the speed of culture without losing their soul, balancing viral moments with long-term value creation
Aryendra Khan Jan 28, 2026 8:26 AM
Bigg Boss Marathi Season 6 airs every night at 8:00 PM since its launch on January 11, 2026
e4m Staff Jan 23, 2026 11:09 AM
After collaborating on Bigg Boss Hindi, Danube Properties extends its association with the Marathi edition, using JioStar’s multi-platform ecosystem to deepen its regional, culture-led brand strategy
NATIVE CONTENT Jan 19, 2026 12:19 PM
Subsequent episodes will air every night at 8 PM on Colors Marathi and JioHotstar
2025 saw most new ad growth consolidate around big digital platforms, pushing brands, agencies and publishers to recalibrate toward scale and certainty
Shantanu David Dec 31, 2025 9:04 AM
This was not the year Big Tech escaped scrutiny. It was the year scrutiny finally began to harden institutionally, even as the businesses themselves continued to compound
Shantanu David Dec 23, 2025 9:14 AM
Tanya Mittal, an entrepreneur and ‘Bigg Boss 19’ contestant, quickly became one of the first from the season to front multiple digital campaigns, reflecting strong advertiser confidence in her recall
Shalinee Mishra Dec 22, 2025 9:20 AM
Farrhana Bhatt finished as the first runner-up in ‘Bigg Boss 19’, with comedian Pranit More taking the second runner-up spot
Shalinee Mishra Dec 8, 2025 9:23 AM
Uday Shankar, Vice Chairman of JioStar, engaged in a conversation with Gaurav Banerjee, Managing Director and CEO of SPNI on the future of Indian media at CII Big Picture Summit
At the 12th CII Big Picture Summit, MIB Secretary Sanjay Jaju called on the industry to embrace new formats, new platforms and new modes of creative expression
Aditi Gupta Dec 1, 2025 1:07 PM
Gaurav Banerjee, Chair of the CII National Council on Media & Entertainment and MD & CEO of Sony Pictures Networks India, highlighted India’s vast potential in nurturing creative talent
e4m Staff Dec 1, 2025 11:26 AM