ai-in-advertising
Razorpay’s entry into ChatGPT Ads raises questions about the growing overlap between advertising, payments and commerce, and its implications for agencies and ad budgets
Shantanu David Oct 9, 2026 9:03 AM
Hemant Arora, VP – Global Ad Business, Truecaller, was speaking at the e4m Real Time Programmatic Advertising Conference 2026
At e4m Real Time Programmatic Advertising Conference 2026, Ankur Rathi, Head, Amazon DSP, Amazon Ads, spoke on new AI-led capabilities, remarketing tactics and more
e4m Staff Oct 6, 2026 11:48 AM
Guest Column: Yesudas S Pillai, Entrepreneur, Investor, and Curious Observer, on why creativity may depend less on what AI generates and more on whether humans can still notice the little things
Yesudas S Pillai Oct 2, 2026 9:10 AM
Goyal is the quintessential advertising maverick and understands advertising, entrepreneurship, technology and AI
Dr Annurag Batra Oct 1, 2026 9:27 AM
Pernod Ricard India’s CDMO shared rare AI measurement data from the T20 World Cup campaign, including 300 million views and a 15% LLM search uplift
e4m Staff Sep 30, 2026 3:09 PM
ASCI’s guidelines outline when advertisers must disclose the use of synthetically generated content and specify uses that are not permitted
e4m Staff Sep 29, 2026 12:33 PM
As ads enter ChatGPT, Gemini, and Copilot, Indian creative leaders say the brief must plan for what a brand says after the ad ends
Aryendra Khan Sep 29, 2026 9:18 AM
In his new role, Bambury will work with companies and agencies across the EMEA region
e4m Desk Sep 25, 2026 10:54 AM
Senior brand and agency leaders will discuss attention, context, creativity, AI and measurement at the e4m-MediaKart Roundtable in Gurugram.
e4m Staff Sep 24, 2026 10:10 PM
Guest Column: Pradeep Menon. M, Co-founder, Head - Branding & Strategy, of Blackswan (India) Ideations, writes on how signs of AI fatigue are apparent in the creative agencies
Pradeep Menon. M Sep 24, 2026 8:18 AM
The 34,000-square-foot facility, named Devon's Point, is the first in a planned global rollout of production hubs across markets where WPP operates
e4m Staff Sep 23, 2026 10:59 AM
Brand experts say AI brings the advantage of combining production capacity with audience intelligence and the differentiation now depends on strategy, original ideas, and human judgement
Shantanu David Sep 22, 2026 8:52 AM
Vikkramm Chandirramani, astrologer, psychic and Founder of Futurescopes, decodes some of advertising’s most important periods of reinvention and the astrological patterns behind them
Vikkramm Chandirramani Sep 3, 2026 2:56 PM
Agarwal, a former Ogilvy leader, and Dasgupta, former CCO at BBDO and ADK Fortune, will spearhead the agency’s next phase of growth
Prior to his elevation, Chincholi was serving as Chief Digital Officer - Havas Media India
A deep dive with Kapil Sharma, Director, Amazon Ads, on how AI-enabled advertising supports business growth, democratisation of creativity and more
Shantanu David Aug 28, 2026 9:10 AM
Marketers and agency executives say conversational intent is potentially richer than conventional signals but the real hurdle is not intent but attribution
Shantanu David Aug 28, 2026 8:47 AM
Rajkumar Remalli’s birthday today marks a personal milestone and offers a chance to look back at a professional journey shaped alongside India’s evolving media and advertising landscape
e4m Staff Aug 26, 2026 8:24 AM
As predictive AI tools promise to de-risk campaigns before they air, India's creative leaders are debating whether the data sharpens judgement or replaces it
Aryendra Khan Aug 21, 2026 9:14 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on why AI can enhance creativity but cannot replace human thinking, judgement and imagination
Ganapathy Viswanathan Aug 21, 2026 8:40 AM
The review also comes at a time when global advertisers reassess traditional agency relationships amid rapid advances in generative and agentic AI
At exchange4media and Skylight MediaKart's roundtable, marketers explored AI and the future of advertising
e4m Staff Aug 12, 2026 1:05 PM
As AI transforms the advertising landscape, agencies like TBWA are rebranding to signal their evolution and commitment to innovative solutions for clients.
As AI rewrites what execution means, Indian creative agencies are looking past the book for talent that is fluent in data, technology and business
Aryendra Khan Aug 3, 2026 9:19 AM
Alphabet, Meta, Amazon and Microsoft collectively reported another quarter of robust growth, driven by digital advertising, cloud computing and enterprise software
Shantanu David Jul 31, 2026 8:59 AM
Arthur Sadoun recently said clients want partners investing in talent—not just trimming costs. As AI reshapes advertising, ad majors seek to balance technology bets with sweeping restructurings
Kanchan Srivastava Jul 31, 2026 8:58 AM
Fay Denis du Peage, Senior Vice President, Media APAC at Monks, says retail media and LLMs represent the next major opportunities, with Monks focused on helping brands operate in real time
Simran Sabherwal Jul 17, 2026 1:24 PM
Argyilan, who most recently served as Global Head of Advertising at Uber, will join The Trade Desk on July 27
e4m Staff Jul 16, 2026 12:32 PM
Jones succeeds Lisa Utzschneider, who led IAS for more than seven years and will remain with the company as Special Advisor to the Board through the end of 2026
e4m Staff Jul 8, 2026 11:00 AM
Despite rapid advances in Generative AI, experts believe agencies cannot treat AI as a legal shield
Imran Fazal Jul 8, 2026 9:30 AM
According to industry forecasts, India's intelligence advertising revenue, the category built around AI-powered search and discovery, is forecast to cross 2.5 billion dollars in 2026, growing 9%
Anuja Jain Jul 6, 2026 9:09 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, examines why AI demands a rethink of agency remuneration, with value creation replacing time-based billing as the key metric
Ganapathy Viswanathan Jul 3, 2026 8:05 AM
From business-first ideas to creator equity and a growing appetite for AI-era humanity, has Cannes Lions 2026 charted advertising's next chapter?
Aryendra Khan Jul 2, 2026 9:14 AM
From restaurant bills to AI futures, this week's best ads leaned into humour, nostalgia, and storytelling that had something real to say
Aryendra Khan Jun 27, 2026 9:00 AM
Jane Lin Baden, Publicis Groupe APAC CEO, speaks on Cannes Lions’ tougher scrutiny of entries, why AI should drive growth, not layoffs & how Asia will soon be leading in innovation, commerce & trends
Team Impact Jun 26, 2026 9:01 AM
Anupriya Acharya, CEO, Publicis Groupe South Asia, shares her experience as the Jury President for Creative Data Lions, her take on the use of AI and data, and much more
Simran Sabherwal Jun 25, 2026 8:35 AM
Rob Reilly, Global Chief Creative Officer at WPP, weighs in on WPP's recent business performance, Cannes Lions' changing priorities & the challenge of building creative momentum beyond Ogilvy in India
Neeta Nair Jun 24, 2026 8:49 AM
Anupriya Acharya, CEO, Publicis South Asia, spoke to Neeta Nair, Editor of IMPACT, on how they cranked up the volume and pushed the growth agenda for the Group in half a decade
Neeta Nair Jun 22, 2026 8:56 AM
Harsh Sharma to lead AI, automation, product development, and technology initiatives
e4m Staff Jun 16, 2026 1:18 PM
As AI becomes a fixture of the creative process, Cannes Lions 2026 is shaping up to be a test of something far harder to engineer: human truth, say industry heads
Aryendra Khan Jun 9, 2026 8:35 AM
Neha Jolly Sawhney, Head of Ad Revenue, and Yagnesh Ravi, Lead Ad Solutions at Snap Inc., discuss Snapchat’s growing adoption among advertisers in India
Sunidhi Vijay Jun 5, 2026 8:57 AM
While agencies are marketing AI as a differentiator, brands may be judging them on traditional metrics: strategic thinking, cultural understanding, creativity, responsiveness, and business impact
Shantanu David May 29, 2026 8:44 AM
The issue focuses on two developments. One, with the legal risk and infrastructure capital, whereas the other is about creativity, tech, innovation, defining where Indian business is headed together
e4m Staff May 28, 2026 2:27 PM
From toothbrushes to enterprise software, brands are leaning on 'AI' as a visibility lever, but industry voices say the window is closing fast
Aryendra Khan May 25, 2026 8:44 AM
Indrajeet Mookherjee, outgoing CEO, will take on the role of President – Integrated Client Management for South clients at Dentsu
e4m Staff May 22, 2026 12:24 PM
Dr. Annurag Batra, Chairman & Editor-in-Chief of BW Businessworld Group and e4m, spoke to Dheeraj Sinha, CEO-McCann Group, on key opportunities and challenges reshaping the Indian ad industry
e4m Staff May 21, 2026 3:21 PM
