Experiential Marketing News

With the first-of-its-kind Picture in Picture innovation in Indian sports broadcast during the Roland Garros for Renault, Star Sports has opened a world of incredible possibilities for advertisers 

exchange4media Staff Jun 14, 2021 8:23 AM

The ad aims to promote the bank's existing Video Account opening Facility

exchange4media Staff Jun 9, 2021 12:45 PM

Expressing their concerns over a drastic dip in on-ground activities, industry leaders share that the second wave of Covid has brought uncertainty in terms of resuming business activities

Ruhail Amin May 20, 2021 8:40 AM

The consortium is a part of the ‘Medicine from the Sky’ project in collaboration with the Govt of Telangana, World Economic Forum, Niti Aayog and Healthnet Global

exchange4media Staff May 13, 2021 5:45 PM

As Tamil New Year is a celebration of all wonderful shades, the style guide 'Tamizhnatin Vanna Puthagam' captures perfectly everything this land offers - architecture, literature, culture & sport

exchange4media Staff Apr 15, 2021 3:32 PM

This partnership is in line with Nippon Paint’s other initiatives to beautify public spaces by painting them

exchange4media Staff Apr 12, 2021 4:38 PM

On the panel were Abhijit Iyer Mitra, Vivek Narayan, Subhajit Sengupta, Vivek Tyagi and Tarun Nangia

exchange4media Staff Apr 5, 2021 8:49 AM

The Forum’s founder, Sandeep Goyal said that this would be a study-group-cum-think-tank devoted to preserving the ‘brand-goodness’ of Chandigarh

exchange4media Staff Mar 25, 2021 7:17 PM

The elections are to be held on 8 April 2021

exchange4media Staff Mar 15, 2021 12:44 PM

Spread over 23,000 sq.ft, the EC in Marathahalli, Bengaluru is the largest destination for home interior solutions in the country

exchange4media Staff Jan 19, 2021 2:51 PM

Guest Column: Swaroop Banerjee, COO Zee Live, says that after entertaining audiences with virtual shows, they are now working very hard to ensure the live business experience comes back

Swaroop Banerjee Jan 13, 2021 8:31 AM

With the government allowing physical events in a limited way, experiential marketing experts are hoping that 2021 can bring some good news

Ruhail Amin Dec 17, 2020 8:06 AM

The ISA Chairman, CEO, Secretary-General and other members of the Forum welcomed Neel to this role

exchange4media Staff Dec 1, 2020 12:11 PM

Gitikka recently begun her career as a Communication Coach with Communication Unwrapped which is all set to be launched online in December 2020 on Maven HQ

exchange4media Staff Nov 20, 2020 12:44 PM

A panel of industry heads shared interesting insights on how the experiential industry was adjusting to a new normal

exchange4media Staff Oct 21, 2020 12:16 PM

As part of e4m Red Carpet 2020, a panel of industry experts deliberated on the fundamentals of event technology

exchange4media Staff Oct 19, 2020 12:45 PM

At the e4m Red Carpet Experiential Marketing Summit, panellists discussed the impact of the pandemic on the experiential industry and the upcoming innovations in the space

exchange4media Staff Oct 19, 2020 8:23 AM

Abbas, Managing Director, Encompass and President EEMA, on the initiatives taken to get the experiential industry back on track and new strategies for the events ecosystem

exchange4media Staff Oct 17, 2020 1:05 PM

Sunfeast India Run As One galvanised 28 states and 8 union territories to cover 4 lakh kilometres through the virtual running and workout initiative 

exchange4media Staff Oct 14, 2020 12:49 PM

The special event titled 'India is an Event – We’re ready for Safe Events' showcased simulated corporate event setup with necessary procedures & safety protocols for events

exchange4media Staff Sep 23, 2020 3:09 PM