HSBC partners with OMG, Tribes Communication to set up ‘futuristic lounge’

Tribes Communication, in collaboration with Omnicom Media Group India (OMG India) proudly announces its successful orchestration of HSBC’s participation at the Global Fintech Festival (GFF) 2024, held at the Jio World Centre in Mumbai from August 28th to 30th.

As the event's Agenda Partner, HSBC, a key industry leader and OMG India’s client, showcased its global solutions.

The banking and financial services institution's meticulously curated lounge, designed in partnership with Tribes Communication and OMG India offered an immersive glimpse into the future of finance, emphasising HSBC's commitment to digitalisation and AI integration.

Key features of the HSBC lounge included the exclusive HSBC Live with Card experience on the Apple Vision Pro.

Visitors were also treated to a AR photo booth, allowing them to engage with the brand in a unique and interactive manner.

Further enhancing the experience, attendees could navigate the Oculus Metaverse of HSBC's NRI services using Meta Quest Pro and explore the seamless functionality of the Zing money transfer application. Additionally, the lounge featured an LED screen displaying exclusive customer service offerings by scanning a QR code, and Visa card demo launch, all complemented by a grand LED tree creating an elegant and immersive experience for guests.

The event also marked the launch of HSBC's strategic partnership with BookMyShow, enhancing the HSBC Lounge experience and further solidifying the bank's position as a leader in digital finance solutions.

Speaking of the event, Shailja Saraswati, Chief Content Officer at Omnicom Media Group India – the brand’s agency on record – said, "Our partnership with HSBC over the years has been a stellar journey of creating memorable experiences and bringing extraordinary events to life. We are thrilled to have further raised the bar – driving deeper resonance to HSBC's commitment to innovation and connectivity. With an immersive, digital-first lens catering to the brand's vision and the flavour of the event, we've harnessed the power of storytelling and impeccable execution to create moments that resonate and inspire."

"Partnering with HSBC has allowed us to push the boundaries of what's possible in terms of experiential design. Our goal was to create a space where visitors can not only see but feel the future of banking, which will be focused on responsible AI. This partnership reflects our dedication to delivering pioneering, tech-driven experiences for our clients and also echoes our core values of crafting a future that is inclusive, equitable and sustainable," said Gour Gupta, MD & Chairman, Tribes Communication.