Youth Quotient: Making a good TV promo is like making a Subway sandwich: Neal Massey

"You can't just ideate, you have to work till all ingredients are perfectly delivered in order to make a good promo for TV," says Neal Massey, Promo Producer, Zee Network

Collin Furtado Aug 27, 2014 8:17 AM

Youth Quotient: Indian advertising campaigns lack true originality: Ambarin Afsar

I rarely see memorable campaigns that run solely on the basis of powerful images and what's lacking in Indian commercial campaigns is the fear of taking risks and creating something that's truly original, says Ambarin Afsar, photographer, Better Photography

Abhinn Shreshtha Aug 21, 2014 8:40 AM

Youth Quotient: Brands should get younger people to handle their social media: Niyagra Hora

Getting younger people to handle social media for brands is like using a steamboat in Bahamas rather than a paddle boat, says Niyagra Hora, Associate Consultant, Percept Profile

Abhinn Shreshtha Aug 11, 2014 8:06 AM

Youth Quotient: Good ideas are pointless if you can't sell them: Prashant Potdar

Advertising is very dynamic and keeps you on your toes; if you lose the grip, you'll be pushed out, says Prashant Potdar, Creative Innovation Strategist, FoxyMoron

Abhinn Shreshtha Jul 29, 2014 8:08 AM

Youth Quotient: Digital is far more potent than any form of communication I've ever encountered: Milind Gonsalves

Milind Gonsalves, Copy Supervisor, Asymmetrique admires how digital media fosters communicating with the audience, where the brand can become an experience which in turn drives user-generated content

Abhinn Shreshtha Jul 18, 2014 8:23 AM

Youth Quotient: I love the way people break boundaries in advertising: Misha Paul

Misha Paul, Sr Creative Supervisor, OgilvyOne, talks about her fascination for each unique mind with a world of its own in the advertising industry and people who think 'quirky'

Abhinn Shreshtha Jul 9, 2014 8:15 AM

Youth Quotient: "Decision-making authority is what every entrepreneur relates to"

While the perks of working for an MNC may be higher than that of a start-up, implementing one's own ideas is what every entrepreneur relates to, says Meter Down's Mulchand Dedhia

Abhinn Shreshtha Jul 4, 2014 8:55 AM

Youth Quotient: The opportunity to shape perceptions with advertising is fascinating: Gaurav Sapre

Simplicity still makes a lot of sense and it's best to make hay before everything goes haywire, says Gaurav Sapre, Business Development Manager, 22feet Tribal Worldwide

Abhinn Shreshtha Jun 27, 2014 7:54 AM

Youth Quotient: "The best of the liars make for the greatest advertisers"

Famous Innovations' Shweta Goud talks about the love-hate relationship she shares with advertising & how she dislikes how some brands are mistreated through irrelevant crazy ideas & how easy it is to fib here

Abhinn Shreshtha Jun 20, 2014 9:22 AM

Youth Quotient: Advertising makes me better equipped to be a future marketing manager: Dhruvil Patel

Dhruvil Patel, Senior Account Executive, Tag Worldwide, talks about how advertising has taught him to be meticulous and convey his ideas convincingly

Abhinn Shreshtha Jun 17, 2014 8:50 AM

Youth Quotient: Social Media teaches you about the human psyche: Prachi Lembhe

Prachi Lembhe, Social Media Community Manager, Trivone Digital, says social media teaches us to express ourselves & brings people together during any kind of crisis

Abhinn Shreshtha Jun 5, 2014 8:34 AM

Youth Quotient: I share a love-hate relationship with the pace of digital : Frazier Barretto

Just managing dynamism in the digital medium is not all, sustaining it for years is success, says Frazier Barretto, Digital Marketing Manager, STAR India

Abhinn Shreshtha May 28, 2014 7:54 AM

Youth Quotient: WhatsApp is an inspiring rags-to-riches story :Kirtan Mankad

Kirtan Mankad, Digital Manager, Helios Media, talks about the motivating story of WhatsApp founders and digital medium which he describes as a SMART - Specific, Measurable, Attainable, Realistic, Timely

Abhinn Shreshtha May 22, 2014 3:43 PM

Youth Quotient: All that's standing between your imagination and reality is a code : Sheetal Vanwari

Sheetal Vanwari, CEO & Co-Founder, Jinn Services says there's plentiful opportunities in India currently to create interesting digital properties, to experiment and to innovate

Abhinn Shreshtha May 1, 2014 8:00 AM

Youth Quotient: The media world is erratic, every day is a new challenge: Shruti Singh

Shruti Singh, Business Group Head (account P&G) at MediaCom Communications, talks about her highly process driven client, the wide spectrum of learning in media and the trials and joys that follow

Deepa Balasubramanian Apr 23, 2014 8:07 AM

Youth Quotient: Digital marketers are like rockets on fire, about to take off: Amyn Ghadiali

Amyn Ghadiali, Head of Strategy, Gozoop, talks about the constant adrenaline rush and excitement that comes with digital marketing, a medium that pays one to be curious

Abhinna Shreshtha Apr 17, 2014 8:22 AM

Youth Quotient: "I don't have to go to the news, the news finds me"

Malik Sumrani, Assistant Manager, Social Media, Aspri Spirits is a digital native whose workaday life revolves around keeping users engaged on social media, a job that is his calling

Abhinna Shreshtha Apr 9, 2014 7:48 AM

Youth Quotient: "The best thing about digital is the targeting possibilities"

Today, you can define people who have exhibited interest in a certain type of product as your TG or you may even go up to the extent of defining you TG in terms of their behaviour, says Mediacom’s Junaid Hakim

Deepa Balasubramanian Apr 2, 2014 8:23 AM

Youth Quotient: It's a constant adrenaline rush: Sheetal Goel

My field of social media is an exciting one. It is the most dynamic field of marketing by far & also the closest to the final audience which makes it stimulating, says the Director - Social Media Strategy, GroupM

Deepa Balasubramanian Mar 25, 2014 9:13 AM

Youth Quotient: "Videos will play an important role in tomorrow's world"

Mobile devices have now become the second screen, and videos will be the most consumed form of content online. So, it's the most critical platform for any business

Abhinna Shreshtha Mar 11, 2014 9:07 AM