"You can't just ideate, you have to work till all ingredients are perfectly delivered in order to make a good promo for TV," says Neal Massey, Promo Producer, Zee Network

Collin Furtado 27-August-2014

I rarely see memorable campaigns that run solely on the basis of powerful images and what's lacking in Indian commercial campaigns is the fear of taking risks and creating something that's truly original, says Ambarin Afsar, photographer, Better Photography

Abhinn Shreshtha 21-August-2014

Getting younger people to handle social media for brands is like using a steamboat in Bahamas rather than a paddle boat, says Niyagra Hora, Associate Consultant, Percept Profile

Abhinn Shreshtha 11-August-2014

Advertising is very dynamic and keeps you on your toes; if you lose the grip, you'll be pushed out, says Prashant Potdar, Creative Innovation Strategist, FoxyMoron

Abhinn Shreshtha 29-July-2014

Milind Gonsalves, Copy Supervisor, Asymmetrique admires how digital media fosters communicating with the audience, where the brand can become an experience which in turn drives user-generated content

Abhinn Shreshtha 18-July-2014

Misha Paul, Sr Creative Supervisor, OgilvyOne, talks about her fascination for each unique mind with a world of its own in the advertising industry and people who think 'quirky'

Abhinn Shreshtha 09-July-2014

While the perks of working for an MNC may be higher than that of a start-up, implementing one's own ideas is what every entrepreneur relates to, says Meter Down's Mulchand Dedhia

Abhinn Shreshtha 04-July-2014

Simplicity still makes a lot of sense and it's best to make hay before everything goes haywire, says Gaurav Sapre, Business Development Manager, 22feet Tribal Worldwide

Abhinn Shreshtha 27-June-2014

Famous Innovations' Shweta Goud talks about the love-hate relationship she shares with advertising & how she dislikes how some brands are mistreated through irrelevant crazy ideas & how easy it is to fib here

Abhinn Shreshtha 20-June-2014

Dhruvil Patel, Senior Account Executive, Tag Worldwide, talks about how advertising has taught him to be meticulous and convey his ideas convincingly

Abhinn Shreshtha 17-June-2014

Prachi Lembhe, Social Media Community Manager, Trivone Digital, says social media teaches us to express ourselves & brings people together during any kind of crisis

Abhinn Shreshtha 05-June-2014

Just managing dynamism in the digital medium is not all, sustaining it for years is success, says Frazier Barretto, Digital Marketing Manager, STAR India

Abhinn Shreshtha 28-May-2014

Kirtan Mankad, Digital Manager, Helios Media, talks about the motivating story of WhatsApp founders and digital medium which he describes as a SMART - Specific, Measurable, Attainable, Realistic, Timely

Abhinn Shreshtha 22-May-2014

Sheetal Vanwari, CEO & Co-Founder, Jinn Services says there's plentiful opportunities in India currently to create interesting digital properties, to experiment and to innovate

Abhinn Shreshtha 01-May-2014

Shruti Singh, Business Group Head (account P&G) at MediaCom Communications, talks about her highly process driven client, the wide spectrum of learning in media and the trials and joys that follow

Deepa Balasubramanian 23-April-2014

Amyn Ghadiali, Head of Strategy, Gozoop, talks about the constant adrenaline rush and excitement that comes with digital marketing, a medium that pays one to be curious

Abhinna Shreshtha 17-April-2014

Malik Sumrani, Assistant Manager, Social Media, Aspri Spirits is a digital native whose workaday life revolves around keeping users engaged on social media, a job that is his calling

Abhinna Shreshtha 09-April-2014

Today, you can define people who have exhibited interest in a certain type of product as your TG or you may even go up to the extent of defining you TG in terms of their behaviour, says Mediacom’s Junaid Hakim

Deepa Balasubramanian 02-April-2014

My field of social media is an exciting one. It is the most dynamic field of marketing by far & also the closest to the final audience which makes it stimulating, says the Director - Social Media Strategy, GroupM

Deepa Balasubramanian 25-March-2014

Mobile devices have now become the second screen, and videos will be the most consumed form of content online. So, it's the most critical platform for any business

Abhinna Shreshtha 11-March-2014