Date-wise News
Call for participants for the Business Standard Quiz

The western region finals will be held on Dec 7, 2013 in Mumbai. The Quiz is open to B-school students and corporate professionals. Gaurav Sri Krishna is the Quiz Master

exchange4media Staff Nov 27, 2013 9:47 AM

Advertising allows me to take my hobbies to work: Nasheet Shadani

The newly-appointed ACD of Grey Singapore talks about approaching advertising as an art form, winning metals at Cannes, getting paid for crazy ideas, and more...

Priyanka Mehra Nov 27, 2013 9:30 AM

Motivator bags media duties of Essilor

The optical company has awarded its media duties to Motivator Bangalore. The estimated ac size is Rs 15 cr plus. The incumbent agency on the ac is Starcom MediaVest

Deepa Balasubramanian Nov 27, 2013 9:28 AM

PNB MetLife launches new campaign to showcase customer-centric approach

The campaign is the creative rendition of how the organisation has moved towards customer convenience & service - key reasons for believing & investing in a brand

exchange4media Staff Nov 27, 2013 9:05 AM

News in magazines is dead: Prosenjit Datta

In the era of Twitter & 24-hour news channels, there is no sense for magazines to focus on news, says the Editor of Businessworld, adding that focus should really be on long form & deeply analytical articles

Abid Hasan Nov 27, 2013 9:00 AM

Advertising allows me to take my hobbies to work: Nasheet Sadhani

The newly-appointed ACD of Grey Singapore talks about approaching advertising as an art form, winning metals at Cannes, getting paid for crazy ideas, and more...

Priyanka Mehra Nov 27, 2013 8:48 AM

Tanishq encourages brides to confess their secret wedding desires

The jewellery brand has rolled out a month-long digital campaign that seeks to fulfill the unique wedding wishes of brides-to-be

exchange4media Staff Nov 27, 2013 8:31 AM

Motivator bags media duties of Essilor

The optical company has awarded its media duties to Motivator Bangalore. The estimated ac size is Rs 15 cr plus. The incumbent agency on the ac is Starcom MediaVest

Deepa Balasubramanian Nov 27, 2013 8:29 AM

Cannes Lions community responds to call for fight against extreme poverty

Nine hundred communication ideas from 79 countries have been received for the third Cannes Chimera Challenge, more than half of which are from advertising & brand communication agencies

exchange4media Staff Nov 27, 2013 8:08 AM

Coca-Cola forms Asia operating unit; Atul Singh & Venkatesh Kini elevated

The Coca-Cola Company has renamed Pacific Group as Asia Pacific. Atul Singh elevated to take over as Group President, Asia; Venkatesh Kini elevated as Business Unit President, India & South West Asia

exchange4media Staff Nov 27, 2013 8:05 AM

Samsung India scouts for media partner

The company has called for a multi-agency pitch, which is said to take place next week. The account size is estimated to be upwards of Rs 400 crore

Priyanka Mehra Nov 27, 2013 8:03 AM

Team Explore launches 'Kid's Explorer', a fortnightly kids magazine

Exclusively distributed by the India Today Group, 'Kid's Explorer' seeks to serve as a guide for parents to develop a balanced learning preschool programme at home

exchange4media Staff Nov 27, 2013 8:02 AM