Date-wise News
Rajdeep Sardesai bids adieu to IBN18 Network; calls journalism a great profession

In his farewell email to his colleagues, Sardesai said, “Editorial independence & integrity have been articles of faith in 26 years in journalism and maybe, I am too old now to change”

exchange4media Staff Jul 4, 2014 6:31 PM

“Goodbye is an unhappy word. I prefer au revoir”: Sagarika Ghose quits CNN-IBN

In her farewell mail, Ghose states, “After almost a quarter century in journalism... I leave to try my hand at something a little more challenging and creative, explore new vistas in reportage and commentary

exchange4media Staff Jul 4, 2014 5:17 PM

Adfactors PR beefs up strategic communications team with 3 key appointments

Bharatkumar Raut, Tushar Panchal & Nainu Kumar have come on board as Adfactors PR looks to develop its Public Affairs group into a strategic practice to cater to its diverse clientele

exchange4media Staff Jul 4, 2014 4:52 PM

Strong content, understanding market pulse buoy Star Plus' ratings

As per ratings data from TAM subscribers, at least six of the top 10 shows on Hindi GECs over the last 8-9 months belong to Star Plus. Media experts say that Star Plus

Collin Furtado Jul 4, 2014 9:42 AM

Does Govt-owned media require more freedom than it currently has?

While the Prasar Bharati CEO insists it is an autonomous organisation, some media players feel some degree of Govt interference is there. Others feel that irrespective of ownership, opinion generated by media should be fair

Abid Hasan Jul 4, 2014 9:20 AM

Youth Quotient: "Decision-making authority is what every entrepreneur relates to"

While the perks of working for an MNC may be higher than that of a start-up, implementing one's own ideas is what every entrepreneur relates to, says Meter Down's Mulchand Dedhia

Abhinn Shreshtha Jul 4, 2014 8:55 AM

Twitter introduces mobile app promotion

Mobile app promotion leverages Twitter's existing powerful targeting capabilities, including interest, keyword, TV targeting & tailored audiences to help reach the desired audience

exchange4media Staff Jul 4, 2014 8:52 AM

O&M's Fortune Oil ad: Set to sweep awards?

Taking forward Fortune Oil's 'joy of home-cooked food' positioning, the TVC showcases the love of a grandmother who won't give up! exchange4media explores the premise

Ankur Singh Jul 4, 2014 7:52 AM

Is Facebook's acquisition of LiveRail a strategic masterstroke?

Acquiring California-based online video advertising company LiveRail seems to have enhanced Facebook's positioning as an advertiser-friendly platform further. exchange4media elicits expert opinions

Abhinn Shreshtha Jul 4, 2014 7:48 AM

Videocon d2h first to preview the 4K Ultra HD DTH in India

This technology enables image clarity with fine detail, greater texture and an almost photographic emulsion of smoothness

exchange4media Staff Jul 4, 2014 7:46 AM

IBM's Virginia Sharma joins LinkedIn APAC as Director, Marketing

Sharma quit IBM after a 15-year stint. In her new role, she is responsible for building a high impact team across APAC to develop digital demand generation campaigns to grow the LinkedIn Talent Solutions Business in the region

exchange4media Staff Jul 4, 2014 7:44 AM

It's official: Sunil Lulla joins Grey Group India as Chairman & MD

Lulla will report to Nirvik Singh, Chairman & CEO of Grey Group Asia Pacific. He will be the keystone to Grey's growth strategy in India. Meanwhile, Jishnu Sen, out-going CEO, Grey Group India, is leaving the network for personal reasons

exchange4media Staff Jul 4, 2014 7:42 AM

Maxus acquires media AOR for Getit Infomedia

Maxus has won the media planning duties of askme.com & askmebazaar.com. AskMe is being launched as a next generation mobile app across local search, marketplace, classified & deals

exchange4media Staff Jul 4, 2014 7:40 AM