Date-wise News
ColorPlus assigns its creative duties to Alok Nanda & Company

Raymond Group has awarded the creative duties of its lifestyle brand, ColorPlus, to Alok Nanda & Company. ColorPlus has chalked out an aggressive marketing and expansion strategy over the coming years

exchange4media Staff Aug 21, 2014 12:27 PM

Webchutney's Saket Vaidya joins Indigo Consulting as Regional Head, North

Vaidya put in his papers as COO of Webchutney after a stint of eight years. In his new role, he will be involved in growing Indigo Consulting's client base in North India

exchange4media Staff Aug 21, 2014 11:37 AM

IRS 2013 data revalidated. But will it end the controversy?

The big question remains: Will it lead to another newspaper industry flashpoint?

Priyanka Mehra Aug 21, 2014 10:03 AM

IRS 2013 data revalidated. But will it end the controversy?

The big question remains: Will it lead to another newspaper industry flashpoint?

Priyanka Mehra Aug 21, 2014 10:01 AM

TO THE NEW Roundtable brainstorms over 'Social for Business'

Are brands and organisations using social media well enough to their advantage? To explore tangible business performance of social media on digital platforms, exchange4media hosted TO THE NEW Digital Roundtable

Ankur Singh Aug 21, 2014 9:21 AM

IRS 2013 data revalidated. But will it end the controversy?

The big question remains: Will it lead to another newspaper industry flashpoint?

Priyanka Mehra Aug 21, 2014 9:14 AM

Video: Global values, local relevance make Colgate a powerful brand: Prabha Parameswaran

Brand Colgate derives its power from being global but connecting with local aspirations, says Prabha Parameswaran, President, Africa and Eurasia division, Colgate-Palmolive

Collin Furtado Aug 21, 2014 9:06 AM

Who are the key players in GroupM's revised ad spend forecast?

Industry experts identify e-commerce, mobile and auto companies as the biggest contributors to the growth in TV ad spends as estimated in GroupM's revised annual forecast

Collin Furtado Aug 21, 2014 8:58 AM

Youth Quotient: Indian advertising campaigns lack true originality: Ambarin Afsar

I rarely see memorable campaigns that run solely on the basis of powerful images and what's lacking in Indian commercial campaigns is the fear of taking risks and creating something that's truly original, says Ambarin Afsar, photographer, Better Photography

Abhinn Shreshtha Aug 21, 2014 8:40 AM

DNA launches new brand campaign, 'Breaking News, Broken Down'

DNA aims to fulfill the dynamic reading habit of emerging young readers. The new format comes from an insight on how DNA's young reader base reacts to breaking news. With its new brand campaign, DNA has laid out its positioning as 'News for the Busy Indian'

exchange4media Staff Aug 21, 2014 8:20 AM

Harper's Bazaar Bride appoints Nishiraj Baruah as Executive Editor

Baruah has resigned as Managing Editor, Shubh Yatra, Air India's in-flight magazine, after a four-year long stint

exchange4media Staff Aug 21, 2014 8:17 AM

DDB Dubai wins Porsche business in Middle  East and Africa

In addition to DDB, Porsche Middle East and Africa appointed RAPP/EVOKE MEA and PHD Dubai as its CRM and Media agencies respectively. The appointment is a collective win for the three Dubai based Omnicom agencies

exchange4media Staff Aug 21, 2014 8:14 AM

MRUC stands by IRS 2013 results; industry headed for another flashpoint

Chairmen of MRUC, RSCI, ABC and President of INS have arrived at a unanimous decision to lift the voluntary abeyance placed on IRS 2013. The abeyance is lifted with effect from 20th August, 2014

exchange4media Staff Aug 21, 2014 8:12 AM

Dish TV appoints MEC India as its new media partner

Dish TV has decided to consolidate its ATL & digital business for a more seamless experience for its consumers, across media. Owing to MEC India’s vast experience in the domain, both the ATL & digital business have been handed over to them

exchange4media Staff Aug 21, 2014 8:08 AM

Scarecrow bags the mandate for Godfather Beer

"Godfather is a fast growing, challenging brand competing in a category where some of the world's iconic brands like Heineken, Carlsberg and Budweiser are major players," says Manish Bhatt, Founder Director, Scarecrow Communications

exchange4media Staff Aug 21, 2014 8:06 AM

ErosNow bags worldwide rights to Zee TV's content

With this acquisition, Zee TV's top-rated serials, soaps, reality shows will be available to members from around the world at no extra subscription costs

exchange4media Staff Aug 21, 2014 8:04 AM

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