Date-wise News
#BackToSchool : Pepsi takes you down the memory lane

PepsiCo's latest digital-first video #BackToSchool celebrates Friendship Day with a relatable story of friends reminiscing over fond memories of school days. exchange4media

Ankur Singh Jul 29, 2014 9:54 AM

BARC unveils new logo & brand visual identity

The logo is inspired from the Rubik's Cube for solving the structural problem of moving the parts independently without the entire mechanism falling apart

exchange4media Staff Jul 29, 2014 9:20 AM

Reverse mentoring: What does an intern teach a CEO?

If there is anything ad land is ubiquitously voicing today, it's the indispensable & gratifying spirit of youth in the advertising field. From Piyush Pandey, Sunil Lulla, KV Sridhar

Henna Achhpal and Saloni Datta Jul 29, 2014 8:17 AM

Quasar wins digital mandate for Philips branded television

The full service mandate includes creating the digital strategy encompassing owned media assets, social media& digital media planning & buying. The account will be handled by Quasar's Mumbai office

exchange4media Staff Jul 29, 2014 8:09 AM

Youth Quotient: Good ideas are pointless if you can't sell them: Prashant Potdar

Advertising is very dynamic and keeps you on your toes; if you lose the grip, you'll be pushed out, says Prashant Potdar, Creative Innovation Strategist, FoxyMoron

Abhinn Shreshtha Jul 29, 2014 8:08 AM

INS issues a statement urging Govt of West Bengal to clear unpaid advertising bills

Indian Newspaper Society's EC expressed deep concern and anguish at the non-payment of advertisement bills of selected member publications for several years & advised its members to exercise caution in accepting ads from the West Bengal Govt

exchange4media Staff Jul 29, 2014 8:01 AM

Market slowdown, high inflation hit Godrej's Q1 top line & bottom line growth

Godrej Consumer Products has reported 6 per cent increase in its Q1 FY15 net sales at Rs 977 crore. However, Adi Godrej, Chairman, Godrej Group has termed Q1 of fiscal year 2015 as "a particularly challenging one"

exchange4media Staff Jul 29, 2014 7:59 AM

Havells India Q1FY15 net revenue up by 21% to Rs 1,277 crore

PAT grew by 13% to Rs 107 crore compared to Rs 95 crore in the corresponding quarter previous year. PBT grew by 30% to Rs 150 crore as against Rs 115 crore in the corresponding quarter previous year

exchange4media Staff Jul 29, 2014 7:57 AM

Dentsu Aegis- Milestone Brandcom deal is good news, say OOH players

OOH players view Dentsu Aegis Network's acquisition of Milestone Brandcom in a positive light saying consolidation will lead to professionalism, stability and increased competition

Abhinn Shreshtha Jul 29, 2014 7:56 AM

GroupM tops RECMA ranking again; market share up at 41.2% in 2013

GroupM has topped the RECMA Overall Activity Billings 2013 ranking of media agencies again on the back of strong performance in 2013 and over 50 new business wins in the first half of 2014

exchange4media Staff Jul 29, 2014 7:53 AM

Dentsu Aegis Network acquires majority stake in Milestone Brandcom

Nabendu Bhattacharyya will continue as CEO & MD of Milestone Brandcom, reporting to Ashish Bhasin, Chairman & CEO of Dentsu Aegis Network South Asia. It may be recalled that both the companies had denied talks of a takeover in February this year <strong>(<a href=http://www.exchange4media.com/54657_aegis-media-milestone-brandcomm-deny-buyout-talks.html>Aegis Media, Milestone Brandcomm deny buyout talks</a>)</strong>

exchange4media Staff Jul 29, 2014 7:52 AM

#BackToSchool : Pepsi takes you down the memory lane

PepsiCo's latest digital-first video #BackToSchool celebrates Friendship Day with a relatable story of friends reminiscing over fond memories of school days. exchange4media '

Ankur Singh Jul 29, 2014 2:04 AM