Date-wise News
Zindagi creates new 'premium mass' category for advertisers

ZEEL has launched an advertising package which will guarantee sponsors a differentiated Hindi entertainment channel and allow brands to reach premium mass target group

exchange4media Staff Jul 9, 2014 6:09 PM

Zee News presents comprehensive budget analysis with a special line-up

The channel will showcase special shows to engage viewers with a different perspective on Budget Day

exchange4media Staff Jul 9, 2014 5:37 PM

Aegis Group's Carat Media bags Rs 250-cr GM account

Carat Media will be handling all the duties for General Motors, including digital and outdoor. Madison Media is the incumbent agency on the account

Priyanka Mehra Jul 9, 2014 12:21 PM

Loksatta awards creative duties to Curry-Nation

The incumbent agency on the account is Leo Burnett India. The account was won on the back of a multi-agency pitch

Priyanka Mehra Jul 9, 2014 10:13 AM

Are long-format 'digital first' ads the way forward?

As the age of 'digital first' rises & at a time when marketers' ad budgets are shrinking and agencies are expected to deliver more for less, the cost proposition of digital-first long-format

Ankur Singh Jul 9, 2014 10:04 AM

Budget 2014: Print industry hoping for measures to rekindle biz environment

Print players are looking forward to announcement of measures in the Union Budget 2014 that will give a boost to the economy; also, service tax should be kept at abeyance, while the rupee is strengthened against the dollar

Abid Hasan Jul 9, 2014 9:04 AM

Loksatta awards creative duties to Curry-Nation

The incumbent agency on the account is Leo Burnett India. The account was won on the back of a multi-agency pitch

Priyanka Mehra Jul 9, 2014 9:00 AM

Is journalistic credibility being compromised by editorial bias and propaganda?

Barkha Dutt moderates a panel discussion with renowned journalists on the fading glory of ethical reportage which is rendered powerless amidst political and corporate propaganda

Ankur Singh Jul 9, 2014 8:53 AM

FIFA Tracker: Trendsetter brands on Twitter: Nike, Samsung, Adidas, McDonald's, Coca Cola

Top campaigns between July 11 to July 14 were #RiskEverything by Nike, #ManoftheMatch by Budweiser, #WorldsCup by Coca Cola. India is one of the top tweeting countries

exchange4media Staff Jul 9, 2014 8:36 AM

TOI launches Times Passion Trails to fulfil people’s passions

The Times of India has launched a new initiative, called 'Times Passion Trails', that seeks to bring together likeminded people and provide them with a platform to fulfil their passions

exchange4media Staff Jul 9, 2014 8:29 AM

Unlocking marketing effectiveness is seven steps away

Marketers in India spend over $5 billion each year, but it's estimated that up to 30% misses its mark. Nielsen India has developed a framework to guide marketers through their budget allocations & increase their ROI

exchange4media Staff Jul 9, 2014 8:27 AM

Discovery ropes in Vijay Rajput as Advisor, Commercial Operations

Rajput, who took charge from July 6, joins in from ESPN Software India (now Star Sports), where he was COO. He has over 29 years of multi-functional experience

Abid Hasan Jul 9, 2014 8:22 AM

Radio players seek uniform laws, higher FDI & tax relaxation from Budget

In the wake of Union Budget, Radio, a sector clearly in need of revival, collectively looks forward to expedited policy reforms that allow fresh investments, fair & uniform policy & tax reforms

Abhinn Shreshtha Jul 9, 2014 8:21 AM

Are long-format 'digital first' ads the way forward?

As the age of 'digital first' rises & at a time when marketers' ad budgets are shrinking and agencies are expected to deliver more for less, the cost proposition of digital-first long-format

Ankur Singh Jul 9, 2014 8:18 AM

Youth Quotient: I love the way people break boundaries in advertising: Misha Paul

Misha Paul, Sr Creative Supervisor, OgilvyOne, talks about her fascination for each unique mind with a world of its own in the advertising industry and people who think 'quirky'

Abhinn Shreshtha Jul 9, 2014 8:15 AM

Networkplay's CEO Ampreet Singh quits

It's not clear as to what will be Singh's next move, but it is likely that he might be planning his own new venture

exchange4media Staff Jul 9, 2014 8:11 AM

Century Ply appoints Vishal Aneja as Head, Brand Communication

Aneja's previous stint was with Amway where he headed marketing communications & launched Amway & its brands Nutrilite, Attitude and Artistry in mass media

exchange4media Staff Jul 9, 2014 8:05 AM

Rediffusion Y&R bags creative duties of Tata Motors’ Revotron petrol engine

The account was won following a multi-agency pitch. Rediffusion Y&R has worked closely with Tata Motors to launch a nation-wide campaign to showcase the new Revotron engine as a prelude to the launch of its new cars Zest and Bolt

exchange4media Staff Jul 9, 2014 8:02 AM

MG Radhakrishnan joins Asianet News as Editor

Radhakrishnan will be reporting to TN Gopakumar, Editor-In-Chief, Asianet News. He has over 32 years of journalistic experience & has been Associate Editor, India Today, apart from a long stint at Mathrubhumi newspaper

exchange4media Staff Jul 9, 2014 8:00 AM

Dish TV appoints Sandeep Bajpai as VP, Marketing

Bajpai's last stint was as Head, Communication & Experience, Tata DoCoMo. He has 14 years of experience in brand development, strategic marketing, consumer reach and analytics in telecom & retail space

exchange4media Staff Jul 9, 2014 7:59 AM