Date-wise News
Zindagi creates new 'premium mass' category for advertisers?blur=25

ZEEL has launched an advertising package which will guarantee sponsors a differentiated Hindi entertainment channel and allow brands to reach premium mass target group

exchange4media Staff Jul 9, 2014 6:09 PM

Zee News presents comprehensive budget analysis with a special line-up?blur=25

The channel will showcase special shows to engage viewers with a different perspective on Budget Day

exchange4media Staff Jul 9, 2014 5:37 PM

Aegis Group's Carat Media bags Rs 250-cr GM account?blur=25

Carat Media will be handling all the duties for General Motors, including digital and outdoor. Madison Media is the incumbent agency on the account

Priyanka Mehra Jul 9, 2014 12:21 PM

Loksatta awards creative duties to Curry-Nation?blur=25

The incumbent agency on the account is Leo Burnett India. The account was won on the back of a multi-agency pitch

Priyanka Mehra Jul 9, 2014 10:13 AM

Are long-format 'digital first' ads the way forward??blur=25

As the age of 'digital first' rises & at a time when marketers' ad budgets are shrinking and agencies are expected to deliver more for less, the cost proposition of digital-first long-format

Ankur Singh Jul 9, 2014 10:04 AM

Budget 2014: Print industry hoping for measures to rekindle biz environment?blur=25

Print players are looking forward to announcement of measures in the Union Budget 2014 that will give a boost to the economy; also, service tax should be kept at abeyance, while the rupee is strengthened against the dollar

Abid Hasan Jul 9, 2014 9:04 AM

Loksatta awards creative duties to Curry-Nation?blur=25

The incumbent agency on the account is Leo Burnett India. The account was won on the back of a multi-agency pitch

Priyanka Mehra Jul 9, 2014 9:00 AM

Is journalistic credibility being compromised by editorial bias and propaganda??blur=25

Barkha Dutt moderates a panel discussion with renowned journalists on the fading glory of ethical reportage which is rendered powerless amidst political and corporate propaganda

Ankur Singh Jul 9, 2014 8:53 AM

FIFA Tracker: Trendsetter brands on Twitter: Nike, Samsung, Adidas, McDonald's, Coca Cola?blur=25

Top campaigns between July 11 to July 14 were #RiskEverything by Nike, #ManoftheMatch by Budweiser, #WorldsCup by Coca Cola. India is one of the top tweeting countries

exchange4media Staff Jul 9, 2014 8:36 AM

TOI launches Times Passion Trails to fulfil people’s passions?blur=25

The Times of India has launched a new initiative, called 'Times Passion Trails', that seeks to bring together likeminded people and provide them with a platform to fulfil their passions

exchange4media Staff Jul 9, 2014 8:29 AM

Unlocking marketing effectiveness is seven steps away?blur=25

Marketers in India spend over $5 billion each year, but it's estimated that up to 30% misses its mark. Nielsen India has developed a framework to guide marketers through their budget allocations & increase their ROI

exchange4media Staff Jul 9, 2014 8:27 AM

Discovery ropes in Vijay Rajput as Advisor, Commercial Operations?blur=25

Rajput, who took charge from July 6, joins in from ESPN Software India (now Star Sports), where he was COO. He has over 29 years of multi-functional experience

Abid Hasan Jul 9, 2014 8:22 AM

Radio players seek uniform laws, higher FDI & tax relaxation from Budget?blur=25

In the wake of Union Budget, Radio, a sector clearly in need of revival, collectively looks forward to expedited policy reforms that allow fresh investments, fair & uniform policy & tax reforms

Abhinn Shreshtha Jul 9, 2014 8:21 AM

Are long-format 'digital first' ads the way forward??blur=25

As the age of 'digital first' rises & at a time when marketers' ad budgets are shrinking and agencies are expected to deliver more for less, the cost proposition of digital-first long-format

Ankur Singh Jul 9, 2014 8:18 AM

Youth Quotient: I love the way people break boundaries in advertising: Misha Paul?blur=25

Misha Paul, Sr Creative Supervisor, OgilvyOne, talks about her fascination for each unique mind with a world of its own in the advertising industry and people who think 'quirky'

Abhinn Shreshtha Jul 9, 2014 8:15 AM

Networkplay's CEO Ampreet Singh quits?blur=25

It's not clear as to what will be Singh's next move, but it is likely that he might be planning his own new venture

exchange4media Staff Jul 9, 2014 8:11 AM

Century Ply appoints Vishal Aneja as Head, Brand Communication?blur=25

Aneja's previous stint was with Amway where he headed marketing communications & launched Amway & its brands Nutrilite, Attitude and Artistry in mass media

exchange4media Staff Jul 9, 2014 8:05 AM

Rediffusion Y&R bags creative duties of Tata Motors’ Revotron petrol engine?blur=25

The account was won following a multi-agency pitch. Rediffusion Y&R has worked closely with Tata Motors to launch a nation-wide campaign to showcase the new Revotron engine as a prelude to the launch of its new cars Zest and Bolt

exchange4media Staff Jul 9, 2014 8:02 AM

MG Radhakrishnan joins Asianet News as Editor?blur=25

Radhakrishnan will be reporting to TN Gopakumar, Editor-In-Chief, Asianet News. He has over 32 years of journalistic experience & has been Associate Editor, India Today, apart from a long stint at Mathrubhumi newspaper

exchange4media Staff Jul 9, 2014 8:00 AM

Dish TV appoints Sandeep Bajpai as VP, Marketing?blur=25

Bajpai's last stint was as Head, Communication & Experience, Tata DoCoMo. He has 14 years of experience in brand development, strategic marketing, consumer reach and analytics in telecom & retail space

exchange4media Staff Jul 9, 2014 7:59 AM