Zee News presents comprehensive budget analysis with a special line-up

The channel will showcase special shows to engage viewers with a different perspective on Budget Day

e4m by exchange4media Staff
Updated: Jul 9, 2014 5:37 PM
Zee News presents comprehensive budget analysis with a special line-up

With hopes soaring ahead of the Union budget FY 15, Zee News has lined up a series of programmes under the brand of ‘Ab Ki Baar Khush Kar Do Sarkar’ that reflects the aspiration of the common man. The programming will de-jargonise the technicalities of the Budget. With the focus centered on the aam admi, Zee News seeks to articulate and analyse the Budget for the lowest common denominator and how it’s going to impact their daily lives. Zee News will telecast the pre-Budget discussions and analysis from 7AM onwards and will bring in live and uninterrupted coverage of the Finance Minister Budget Speech from 11 AM onwards.  

With best editorial minds to decipher and analyze the maiden Union Budget of the NDA government, Zee News will bring together leading experts across different fields in India along with policy makers. Through detailed shows, the news channel aims to reach out to every Indian from industrialists to the common man by providing a detailed coverage.

In its effort to reach the common man, the channel has planned a special live event from Connaught Place from 7pm to 9pm in order to engage the public in a meaningful debate with the anchors and experts. The channel will also beam a live show from the Noida campus of Indian Institute of Management (IIM) Lucknow so as to capture the views of young MBA students on the Budget.

Sudhir Chaudhary, Editor, Zee News said, “With all eyes on the much-anticipated Budget, an extensive programming on the budget day has been lined up, which will give our viewers a holistic view on the economy and the impact on their pocket. It will be an opportunity for us to share all the analysis and aspects of the Union Budget.”

Zee News will also showcase special shows analyzing key policies and schemes of the government and measure their impact on the economy as well as on the pocket of common men. Moreover, the series will capture the expectations of key decision makers following the budget. The special shows will present a comprehensive analysis of the Budgets from a variety of perspectives, and its impact.

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