Features indie artist Namita Dubey in advertising films to highlight Nu’s range of air conditioners, televisions and washing machines

exchange4media Staff 13 hours ago

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Prior to this, Bhattacharya served as the National Head for Communications Planning at Motivator, a GroupM agency

exchange4media Staff Jun 5, 2023 3:59 PM

TiEcon Mumbai?blur=25

The conference this year had the slogan 'Unboxing India 3.0 - Anti Fragile | Conscious | Innovating'

exchange4media Staff Jun 5, 2023 2:57 PM


Guest Column: Deba Ghoshal, Vice President, and Head of Marketing, Voltas Limited, shares targeted storytelling strategies to boost sales by tapping the right stakeholders

Deba Ghoshal Jun 5, 2023 9:23 AM


BW SME World presents its 5th Edition of Emerging Business Summit & Awards to celebrate and recognise the best emerging businesses in India

exchange4media Staff Jun 5, 2023 9:11 AM


By using data-driven insights, marketers can gain a deeper understanding of consumer motivations, behaviours and needs, considering their psychographic profile

Shantanu David Jun 5, 2023 9:01 AM


The #KhaaneMeinDoodhKiShakti campaign is conceptualized and executed by Tonic Worldwide

exchange4media Staff Jun 3, 2023 6:00 PM


Gopakumar has been the Chief Operating Officer of Optimal Media Solutions since 2013

exchange4media Staff Jun 3, 2023 8:26 AM

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Guest Column: Piali Dasgupta, Senior Vice President – Marketing at Columbia Pacific Communities, writes about the growing impact of digital marketing on consumer behaviour

Piali Dasgupta May 30, 2023 8:53 AM


Chutani stepped down as CEO of Dabur International Ltd after 26 years in Jan 2023

Ruhail Amin May 29, 2023 10:27 PM

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The BW People HR Excellence Awards 2023 will honour organizations and individuals who have made significant contributions to the field of HR

exchange4media Staff May 27, 2023 8:42 AM


At Goafest 2023, panellists discussed the future of connected devices and cross channel measurements

exchange4media Staff May 25, 2023 3:41 PM

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Guest Column: Sanjay Mehta, Joint CEO of Mirum India, writes on how eCommerce advertising presents a unique opportunity if one can take full advantage of it

Sanjay Mehta May 23, 2023 9:03 AM

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#LiveTheIndulgence campaign will run nationally across various collaborative mediums, including social media, OTT and other digital platforms

exchange4media Staff May 22, 2023 6:56 PM