um
Vineet Kumar Kapila is a seasoned professional with over 36 years of experience across FMCG, Retail, Media, and Consulting
At Pitch CMO Summit 2026 in Bengaluru, Shahad Anand, Business Head, Skylight Mediakart, makes the case for combining contextual relevance with creativity to win attention
At the Pitch CMO Summit, Gowthaman Ragothaman said that as India moves towards stricter consent management, brands will increasingly need explicit permission to use personal data for marketing
Vikkramm Chandirramani, astrologer, psychic and Founder of Futurescopes, decodes some of advertising’s most important periods of reinvention and the astrological patterns behind them
Vikkramm Chandirramani Sep 3, 2026 2:56 PM
At Pitch CMO Summit in Bengaluru, Pallavi Saxena, Chief Marketing and Revenue Officer, Cleartrip, and Nitin Khanna, CMO, ACKO, discussed what marketers need to retain and what they need to rethink
The recent enforcement drive has resonated strongly with the public, connecting regulation with something deeply personal: the food we put into our bodies
Dr Annurag Batra Sep 3, 2026 12:53 PM
At the Pitch CMO Summit 2026, the Britannia CMO emphasised that technology may enable brands, but it is deep cultural rootedness that turns them into ones people truly cherish
e4m Staff Sep 3, 2026 11:36 AM
Yum Brands, the parent company of Pizza Hut as well as KFC and Taco Bell, announced on September 1 that it had finalised the sale of the pizza business.
e4m Staff Sep 3, 2026 11:10 AM
Sudhir Sitapati recently marked his birthday, offering an opportunity to reflect on more than two decades of leadership across India’s consumer business sector
Guest Column: Ganapathy Viswanathan, Independent Comm. Consultant & Author, examines how Alpha Bull Rum chose to respect Old Monk rather than exploit its absence, creating a memorable brand moment
Ganapathy Viswanathan Sep 3, 2026 8:59 AM
The conference will be followed by the sixth edition of Indian Marketing Awards – South
In this e4m’s Corp Comm & PR ‘Too Young to Start?’, Nikhil Singh Sumal speaks about the gap he saw in the PR business, lessons he learned about the business of communications, and more
Ritika Upmanyu Sep 2, 2026 6:15 PM
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, explores the perception gap between what a business believes it is and how customers see it
Gargi Sarkar Sep 2, 2026 6:01 PM
In his new role, Singh will continue to work on documentaries and news coverage from India and South Asia
Shrivastava brings over two decades of experience across consumer technology, e-commerce, retail and consulting
Kanika Pal was previously with the World Economic Forum for nearly 5 years
As consumer journeys fragment across apps, CTV, search and retail, Branch Discovery Ads’ Kunik Patel says, marketers are looking beyond clicks to measure what truly drives outcomes
Sandhi Sarun Sep 2, 2026 9:07 AM
Wooster & Jeeves, an occasional companion to ‘Chronicles from Mehra World’ by Rajeev Beotra, offer a comic take on Federer, Djokovic, Agassi, Graf and the unlikely rise of pickleball
Rajeev Beotra Sep 2, 2026 8:37 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on why the festive season is not just about celebration, but a crucial season for business
Ganapathy Viswanathan Sep 2, 2026 8:21 AM
Tazeen Shaikh has been appointed Associate Creative Director, while Jervin D'Souza has been named Client Partner
PRP will manage Spark Minda’s comprehensive PR strategy, including media relations, leadership profiling, thought leadership initiatives, corporate communications, and strategic stakeholder engagement
Dentsu India faces renewed regulatory scrutiny, say sources. The raids are suspected to be conducted by the Income Tax department
Neeta Nair Sep 1, 2026 1:07 PM
The appointment follows a three-month global media pitch process initiated in March 2026
Prior to the promotion, she served as Senior Manager - Capacity Expansion & Launch Leader for the Fabric Liquids Business Unit
e4m Staff Sep 1, 2026 12:30 PM
Prior to this, Kovoor was in leadership roles with PepsiCo for over three decades
Guest Column: Premjeet Sodhi, Global Analytics Lead, WPP Media, explains why the missing data is lethal rather than being merely incomplete
Premjeet Sodhi Sep 1, 2026 11:12 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how the smallest products can have the biggest impact
Ganapathy Viswanathan Sep 1, 2026 9:24 AM
Arora most recently served as Hub CEO – Upper North (Punjab, Haryana, Himachal Pradesh and J&K) at Bharti Airtel
B Sai Kumar’s journey offers a reminder that enduring media leadership lies in the ability to adapt, evolve and stay ahead of industry shifts
Mumbai edition of Navbharat Times, The Times of India group’s Hindi daily, saw a top-level editorial change on Monday
e4m Staff Aug 31, 2026 3:56 PM
Dr. Raghavan will strengthen Astrum’s counsel to clients operating in a complex policy environment that invite intense regulatory scrutiny
e4m Staff Aug 31, 2026 2:49 PM
Previously, Srushti Rao has held senior marketing and communications roles at XBP Global, IKS Health, and Pearl Academy
e4m Staff Aug 31, 2026 1:18 PM
Previously, Verma was Associate Brand Manager at Himalaya Wellness Company
e4m Staff Aug 31, 2026 11:54 AM
Prior to this, Vaidya was associated with The St. Regis Mumbai as Senior Manager - Marketing and Communications
e4m Staff Aug 31, 2026 11:29 AM
Mendonza will lead the creative function across 0101.Today’s Mumbai and Delhi operations
e4m Staff Aug 31, 2026 11:26 AM
Over the years, the actor has worked with brands including Lay’s, Bewakoof, Syska, Maruti Suzuki True Value, The NEW Shop, Kotak Life
e4m Staff Aug 31, 2026 9:20 AM
New global media network, which has been created after merging Hearts & Science and Mediahub will operate across 40 markets with $9.1 bn in 2025 billings; APAC & LATAM leadership to be announced in Q4
Brands are increasingly looking at what happens between awareness and conversion; marketers relying on reviews, user-generated content and trials as tools
Sunidhi Vijay Aug 31, 2026 8:41 AM
Brands are raising festive creator spends, but with influencer discovery getting crowded, focus is shifting from reach to relevance, regional influence & trusted voices that drive purchase decisions
Shalinee Mishra Aug 29, 2026 8:52 AM
Guest Column: Marketing veteran Shubhranshu Singh shares in a social media post his take on OpenAI introducing ChatGPT ads in India
Shubhranshu Singh Aug 28, 2026 11:23 AM
Guest Column: Ganapathy Viswanathan writes the meaning of a colour can change depending on the category, the brand and the way it is used
Ganapathy Viswanathan Aug 28, 2026 10:49 AM
Marketers and agency executives say conversational intent is potentially richer than conventional signals but the real hurdle is not intent but attribution
Shantanu David Aug 28, 2026 8:47 AM
