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Dinesh Shrinet has three decades of experience across print and digital media
‘AI creator’ labels are being replaced with ‘AI-generated profile’ as brands increasingly experiment with synthetic creators and digital likenesses
Shalinee Mishra Sep 2, 2026 8:37 AM
Sandhya Devanathan’s move from Meta to OpenAI follows weeks of regulatory scrutiny in India, raising questions about the timing and her new mandate excluding India.
Brij Pahwa Sep 1, 2026 12:55 PM
Noel Tata’s leadership of Tata Trusts signals a return to family-led stewardship while balancing legacy, professional management and future growth, writes Dr Annurag Batra
Dr Annurag Batra Aug 31, 2026 10:38 AM
As brands rush to react to the same cultural moments, industry experts warn that the format that makes one response sharp can turn the next ten into template work, putting distinctiveness at risk
Aryendra Khan Aug 28, 2026 8:29 AM
Guest Column: Marketing veteran Shubhranshu Singh says the decision shaping how Facebook and Instagram engage with teenagers is bigger news than the fine
Shubhranshu Singh Aug 27, 2026 2:54 PM
The landmark settlement resolves claims brought by 29 US states and ends a federal trial in Oakland, California
e4m Staff Aug 26, 2026 7:52 PM
The trial is part of mounting legal pressure on social media companies over their treatment of younger users
e4m Staff Aug 26, 2026 8:51 AM
Brands may now have to place greater emphasis on outcomes, meaningful engagement and quality of reach rather than treating every additional minute inside a platform as equally valuable
Shantanu David Aug 19, 2026 9:24 AM
The case stems from litigation brought by a coalition of 29 US state attorneys general against Meta in 2023
e4m Staff Aug 18, 2026 7:58 AM
A popular cultural segment returns to the digital space, years after its successful run on ETV Urdu
e4m Staff Aug 14, 2026 1:54 PM
A month-long celebration of the city featuring an archival exhibition, moonlight cinema, runs, heritage experiences, food, music, games and various online quizzes and contests
e4m Staff Aug 13, 2026 11:49 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, looks at how Pidilite transformed its Annual Report into a tribute to Piyush Pandey, celebrating iconic ad stories
Ganapathy Viswanathan Aug 13, 2026 8:41 AM
In her LinkedIn post, Thakkar said that her curiosity has always been driven by the consumer sector and that she is looking forward to the next phase of her career at V3 Ventures
The fresh capital will expand GetVantage's committed financing capacity beyond Rs 700 crore while accelerating its evolution into an AI-native Capital Gateway
From evil eyes to Spider-Man, jewellery to lip balms; this week's ads prove brands are betting big on nostalgia, celebrity buzz and cultural storytelling
Aryendra Khan Aug 1, 2026 9:21 AM
Marketing agencies say political communication can be creator-led content, with greater focus on short videos, storytelling and community building
Shalinee Mishra Jul 28, 2026 8:57 AM
The challenge is part of the government’s push to discover and nurture grassroots creators while encouraging hyperlocal storytelling
e4m Staff Jul 22, 2026 8:34 AM
Prior to WPP, Shekhar Sharma held leadership positions at The Times of India and India Today
e4m Staff Jul 21, 2026 10:24 AM
Meta’s push to replace phone numbers with usernames for its Indian user base has run into a wall in Delhi. But the real story is what one identity, shared across 3 apps, does for a single advertiser
Anuja Jain Jul 11, 2026 8:55 AM
With the new Platform Properties feature, creators and brands can view key performance metrics such as clicks, impressions and search queries that drive traffic to their social content
e4m Staff Jul 10, 2026 2:53 PM
The campaign is based on two concepts: the first version is based on ‘Legends of Onam’ and the second version is based on ‘Unspoken Onam Ritual’
In a statement, the social media giant said several of the advertisements and advertiser accounts at the centre of the controversy had already been detected and disabled
The platform has been launched along with Varun Sheth and Zaheer Adenwala
Guest Column: Dr. Sandeep Goyal deep dives into what Brand Osaka is telling the world
Sandeep Goyal Jul 6, 2026 8:17 AM
India closed the 73rd Cannes Lions festival with 2 Silver and 3 Bronze Lions from 24 shortlists, a sobering step back from 2025's 32-Lion haul
Aryendra Khan Jun 27, 2026 9:39 AM
Dr. Sarvesh Tiwari, Founder and Managing Director, PR Professionals, discusses how regional markets are shaping comms strategies and why strong local networks are becoming a competitive advantage
Dr. Sarvesh Tiwari Jun 19, 2026 3:16 PM
New placement introduces a five-second countdown ad after eligible Reels, as Meta looks to unlock fresh inventory from a format that now accounts for nearly half of engagement on Instagram
e4m Staff Jun 12, 2026 1:10 PM
India Today Influence is the influencer marketing arm of the India Today Group
e4m Staff Jun 12, 2026 11:58 AM
Digital overload, rapidly changing trends now pushing consumers towards brands and familiar cultural moments, with many seeking comfort and emotional connection in shared past experiences, say players
Sunidhi Vijay Jun 10, 2026 8:49 AM
The company stated that Garima Bhardwaj has decided to step down due to personal reasons and other professional responsibilities
e4m Staff Jun 6, 2026 11:10 AM
The collaboration will see the two companies co-produce a range of new original shows
e4m Desk May 30, 2026 10:50 AM
Vikram Karwal spoke to e4m on the launch of Parachute Advansed’s new shampoo line
e4m Staff May 29, 2026 2:03 PM
Guest Column: M. Gautham Machaiah writes on how the Asian Paints controversy exposes the mechanics of anonymous digital smear campaigns designed to sabotage corporate rivals
M. Gautham Machaiah May 28, 2026 12:57 PM
The company has introduced Instagram Plus and Facebook Plus at $3.99 a month each, while WhatsApp Plus will be priced at $2.99 a month
e4m Staff May 28, 2026 10:45 AM
The collapse of referral certainty is forcing publishers to rethink what digital media businesses should look like in an AI-first internet
Kanchan Srivastava May 25, 2026 9:04 AM
With recent updates favouring original creator signals and limiting visibility for reposts and similar content, platforms have moved away from rewarding volume and now reward quality and uniqueness
Shalinee Mishra May 21, 2026 8:51 AM
Marketing veteran Shubhranshu Singh writes that Meta’s AI-driven restructuring signals that artificial intelligence is beginning to replace human talent at the core of the marketing and media business
Shubhranshu Singh May 21, 2026 8:42 AM
Previously, Rahul Pandey served as Head – Sales & Distribution for the Foods Division at Dabur India Limited
e4m Staff May 20, 2026 12:39 PM
An average campaign allocates 4% of budget to Instagram and 5% to Facebook – but both platforms deliver relatively higher shares of brand awareness, association and motivation to buy
e4m Staff May 13, 2026 4:27 PM
Since the ease of accessibility creates a misconception that content is freely available for commercial use, brands must build clear intellectual property compliance rules, share industry observers
Shalinee Mishra May 12, 2026 9:15 AM
A recent Instagram activity by Virat Kohli has yet again made social media move like never before, this time over a simple ‘like'
e4m Staff Apr 17, 2026 3:26 PM
With the new feature, creators can tag products directly within Reels by either pasting a product URL, including affiliate links, or selecting items from a brand’s catalogue
e4m Staff Apr 13, 2026 3:27 PM
The Japanese apparel major had, in January, invited agencies to pitch for its media business
Imran Fazal Apr 10, 2026 9:47 AM
Previously, Lena Petersen served as Chief Strategy & Marketing Officer at Sugar23
e4m Staff Apr 10, 2026 8:01 AM