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From Kareena's Countryman debut to Messi's next chapter with MLS — here are the campaigns that defined the week in advertising
Aryendra Khan Jul 18, 2026 9:30 AM
exchange4media wishes Sunil Gautam a very happy birthday and celebrates a remarkable legacy that continues to inspire India's communications fraternity
e4m Staff Jul 13, 2026 9:31 PM
Jayshree Sundar, Ex President-North of Leo Burnett, recalls how Jishnu Sen was thriving in today’s work environment, blending modern thinking with old-world hospitality and charm
Jayshree Sundar Jul 6, 2026 12:26 PM
Guest Column: Sunil Gupta, marketing veteran and independent consultant, shares heartfelt memories of late industry stalwarts Jishnu Sen and Samir Gangahar
Sunil Gupta Jul 6, 2026 8:20 AM
The fundraising proposal involves the issuance of up to 24.95 crore fully convertible warrants at an issue price of ₹126 apiece
According to the company, the equity shares have been issued at ₹8.50 per share, including a premium of ₹7.50 per share
e4m Staff Jul 1, 2026 11:19 AM
Raina explains why trust has become Lava's biggest competitive advantage, how tech creators helped rebuild the brand's credibility and more
Ruhail Amin Jun 29, 2026 8:32 AM
During her tenure, Simon played a pivotal role in shaping Airtel's communications strategy, delivering cohesive and targeted messaging across diverse media platforms
e4m Staff Jun 26, 2026 4:53 PM
The move reflects an increasingly common collaboration model in India's advertising ecosystem, where lead agencies partner with specialist media networks to deliver large, integrated mandates
Imran Fazal Jun 26, 2026 1:46 PM
Ingle will continue to be Global Head – Infrastructure Protection & Repair and IMEA Head – Manufacturing & Maintenance at Henkel Adhesive Technologies
e4m Staff Jun 25, 2026 6:21 PM
Sunil Agrawal will step down from the role with effect from 14 July 2026
e4m Staff Jun 25, 2026 8:20 AM
Suneja, currently Group CEO of Perfetti Van Melle, joins Samsonite Board
e4m Staff Jun 23, 2026 8:01 PM
Suneja is currently serving as the Group CEO and Executive Director of Perfetti Van Melle Group
e4m Staff Jun 23, 2026 7:09 PM
At the e4m CTV Conference 2026, Samsung Ads India’s Nishit Kanchan said CTV’s future extends beyond scale, driven by immersive viewing, first-party data, FAST platforms and changing consumer habits
e4m Staff Jun 23, 2026 3:02 PM
Sun Pharma has agreed to acquire 100% outstanding shares of Innovcare Lifesciences Private Limited
This is Shyam Sunder Goyal's second stint with the group, having previously held positions at News Nation
e4m Staff Jun 11, 2026 6:40 PM
In his new role, Sunil will focus on expanding AFLI's broking footprint, deepening engagement with broker partners, and accelerating profitable growth
Guest Column: Communication Consultant Ganapathy Viswanathan writes on how Cheil has spent years within the Samsung ecosystem & understands the brand’s processes, product hierarchy & priorities
Ganapathy Viswanathan Jun 4, 2026 10:02 AM
The Rs 300-crore mandate expansion is not simply an account win for Cheil—it's a test case for how traditional and digital media can be genuinely unified in the age of AI-driven marketing
Imran Fazal Jun 4, 2026 8:49 AM
Appeal for brands is straightforward. Unlike human creators, AI influencers do not require travel schedules, photoshoots, availability conflicts or reputation management for personal controversies
Shalinee Mishra Jun 3, 2026 9:15 AM
Publicis Groupe’s Starcom was the other finalist in the review process
e4m Staff May 29, 2026 3:41 PM
Total income for the quarter came in at Rs 982 crore, slipping 17% YoY
e4m Staff May 22, 2026 12:07 PM
Previously, he held leadership positions at OYO, Ola (Weddingz.in), Amazon India, Cummins India and Johnson & Johnson (Bangladesh)
e4m Staff May 19, 2026 3:06 PM
Prior to this, Agarwal was leading marketing for Samsung’s premium and flagship devices segment in India
e4m Staff May 18, 2026 5:29 PM
Myntra’s Chief Marketing Officer Sunder Balasubramanian says the brand’s Affiliate Feature will democratise social commerce and build a creator-commerce ecosystem
Sunidhi Vijay May 14, 2026 1:42 PM
These new-age filters remain stable, ensuring consistent and reliable sun protection throughout the day
NATIVE CONTENT May 14, 2026 12:49 PM
Sunita Rajan, MD – APAC Media Sales, Bloomberg Media, talks about the shift towards premium influence-led advertising and more
Ruhail Amin May 14, 2026 9:19 AM
Teads will be the exclusive local reseller for 2026–2027 across select SEA markets, Hong Kong and Taiwan
e4m Staff May 13, 2026 1:37 PM
Prior to joining NDTV Profit, Sakshi Sundriyal was Marketing Manager at Truehome Finance
President Seok Woo Yong, who has led the business, will serve as advisor to the Head of Device eXperience (DX) Division
e4m Staff May 4, 2026 10:19 AM
Babbar, who previously served as Vice President for the mobile division, has taken on the role of Head of Sales & Marketing, MX Business, Samsung India
Sunil Rao was previously part of the leadership team at Amazon Web Services
e4m Staff Apr 30, 2026 3:09 PM
Organon is a global healthcare company formed through a spinoff from Merck, known as MSD outside of the United States and Canada, in 2021
e4m Staff Apr 28, 2026 7:45 AM
Sundaram joins SPNI from Think Studios where he was Director-Business & Creatives
e4m Staff Apr 21, 2026 6:19 PM
From UV-fading walls in Rajasthan to trolls meeting their celebrity targets, this week's ads prove Indian advertising is having a very good moment
Aryendra Khan Apr 18, 2026 8:39 AM
At NDTV Profit, Sundaram will lead the assignment desk, strengthening the network’s newsgathering capabilities, editorial coordination, and real-time response
e4m Staff Apr 15, 2026 1:00 PM
Priye Choudhary has previously worked with BirlaNu, Samsung, Welspun, Grohe, Panasonic and Sony Electronics
e4m Staff Apr 14, 2026 2:40 PM
According to the company, as of 31 March 2026, the promoters and promoter group hold a total of 63,66,120 equity shares
Founded in 2018 by Sunanda Rao-Erdem, the firm was built on a vision to deliver communications anchored in honesty, credibility, and measurable impact
e4m Staff Apr 3, 2026 11:19 AM
The lineup featured some of India’s most recognised digital personalities, including Abhishek Malhan, Zayn Saifi, Krithi Shetty, Amit Bhadana, Gurleen Pannu, Gaurav Gupta, among others
NATIVE CONTENT Mar 31, 2026 5:23 PM
Vishal Kaul brings leadership experience across consumer durables and electronics sectors
e4m Staff Mar 31, 2026 11:05 AM
At the Pitch CMO Summit 2026, Samsung Ads India’s Nishit Kanchan outlines why the big screen is becoming a key platform for focused attention, measurable reach and targeted advertising
e4m Staff Mar 30, 2026 1:11 PM
Kamlesh Rao, MD & CEO, Aditya Birla Sun Life Insurance, shares, how the company is approaching marketing, with a clear move towards digital-first, influencer-led and conversation-driven strategies
Sunidhi Vijay Mar 30, 2026 8:59 AM
The association entails exclusive branding right for the company across key products segments like stainless steel pipes and tubes
e4m Staff Mar 27, 2026 4:12 PM