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Ministry of Information and Broadcasting?blur=25

MoS L. Murugan says IICT is driving global partnerships to strengthen India's AVGC-XR ecosystem

e4m Staff 1 day ago

SPAG FINN Partners?blur=25

This strategic expansion reinforces SPAG/FINN’s integrated communications capabilities for GCCs as Hyderabad evolves into one of the world’s fastest-growing innovation and leadership hubs

e4m Staff Jul 28, 2026 4:51 PM

Zee Media CEO Raktim Das Advocates for Media Reinvention?blur=25

Raktim Das, CEO, Zee Media Corporation Limited engaged in a fireside chat at e4m TechManch 2026 and spoke on the sector’s challenges and the need for transformation

e4m Staff Jul 28, 2026 3:24 PM

IAA Hall of Fame Under Fire for Neeraj Roy's Possible Induction?blur=25

Industry executives specifically questioned whether Roy's primary body of work represents advertising leadership

e4m Staff Jul 27, 2026 12:28 PM

Kerala High Court Clears Way for MIB's TV Rating Policy Reforms?blur=25

The decision removes the interim roadblock that had kept the provision in abeyance since May 22 and marks a significant victory for the Centre and BARC

Imran Fazal Jul 24, 2026 11:35 AM

Kavita Panda Promoted to Chief Partnerships Officer at ASEAN Business Partners?blur=25

Prior to her elevation, Kavita Panda served as the Chief Operating Officer at the company

e4m Desk Jul 24, 2026 10:54 AM

ISA Proposes 15-Minute Ad Cap Amid Industry Debate on Regulations?blur=25

According to the advertisers' body, a calibrated increase would improve broadcasters' revenue prospects without materially affecting the consumer viewing experience

Imran Fazal Jul 24, 2026 9:23 AM

Prime Minister Narendra Modi?blur=25

PM Modi’s assurance on social media came a day after he announced fast-track courts for paper leak cases, as students continue to demand accountability and reforms in the examination system

e4m Staff Jul 24, 2026 9:03 AM

Telecom Regulatory Authority of India (TRAI)?blur=25

This letter comes at a time when the MIB is fighting a legal battle in Kerala High Court on the interim stay to proviso Clause 5.4.1 of the TV Ratings Policy 2026 pertaining to landing pages

Imran Fazal Jul 22, 2026 12:59 PM

Bharat Gupta?blur=25

Bharat Gupta, Founder & Chief Architect at ToBe, shares a comprehensive note outlining the critical paradigm shift currently underway in India's digital regulatory environment

e4m Staff Jul 20, 2026 11:43 AM

Celebrating Uday Shankar: Pioneer of Indian Media Transformation?blur=25

As JioStar Vice-Chairman, Uday Shankar, turns a year older, a look back at his stellar three-decade media journey

e4m Staff Jul 16, 2026 8:23 AM

Hiren Shah, Founder and MD, Vertoz?blur=25

The fourth patent filing reinforces Vertoz’s focus on building proprietary technology that connects intelligence, automation, media, and execution across the advertising value chain

e4m Staff Jul 15, 2026 3:31 PM

Can FIFA build Zee into India's next great sports brand??blur=25

Guest Column: Mohit Mehra, Founder, MCode Ventures, explores why the next broadcast playbook will be written around fan experiences

Mohit Mehra Jul 14, 2026 7:12 PM

Md. Rizvi, Founder & Chairman, OneXtel Communication Media?blur=25

OneXtel Communication Media will help strengthen Times Network’s branded content and experiential platforms across key sectors

e4m Staff Jul 14, 2026 2:25 PM

GDAI Launches Supernova to Boost India's Game Development Industry?blur=25

The programme aims at helping Indian game development studios transition from building games to creating globally competitive gaming businesses

e4m Staff Jul 14, 2026 12:22 PM

Haresh Nayak, CEO, Connect Network Inc?blur=25

Guest Column: Haresh Nayak, CEO of Connect Network Inc., on why the next decade of marketing belongs to organisations that plan with intelligence, not assumptions

Haresh Nayak Jul 11, 2026 8:30 AM

Mathrubhumi Launches Unique Onam Campaign to Celebrate Kerala's Heritage?blur=25

The campaign is based on two concepts: the first version is based on ‘Legends of Onam’ and the second version is based on ‘Unspoken Onam Ritual’

e4m Staff Jul 9, 2026 2:24 PM

ON PURPOSE Partners with BISFF?blur=25

ON PURPOSE will support BISFF with strategic comms, media relations, and storytelling aimed at expanding the festival’s visibility and reinforcing Bengaluru’s position as a vibrant cultural hub.

e4m Staff Jul 8, 2026 1:19 PM

Manan Mehta Joins Story TV as SVP of Content and Strategy?blur=25

Mehta brings over 20 years of experience across business strategy, marketing and content thought leadership

e4m Staff Jul 8, 2026 12:23 PM

Industry Leaders Honor Atul Hegde's Legacy in Digital Marketing?blur=25

Peers recall his humility, entrepreneurial spirit and unwavering belief in digital innovation, saying his absence leaves a void in both the industry and their personal lives

Sandhi Sarun Jul 7, 2026 4:47 PM

AI Suggested Title : Cable Operators Shift Focus to Platform Services for Ad Revenue Growth?blur=25

MSOs are proposing the creation of a unified Platform Services advertising network that will allow brands to execute campaigns  across multiple cable operators

Imran Fazal Jul 6, 2026 8:52 AM

Prashant Khanna Takes Charge as Head of Sports at JioStar?blur=25

Khanna was earlier the Head-Sports & Live Experience Production Technology & Services

e4m Staff Jul 4, 2026 10:35 AM

JAKSON Engineers Welcomes Alexey Ustinov as New Independent Director?blur=25

Ustinov has held senior leadership roles with leading global energy and engineering organisations, including Siemens Energy and Cummins

e4m Staff Jul 3, 2026 5:51 PM

Gandharv Sachdeva Steps Down as Country Head of Hybrid AdTech India?blur=25

Gandharv played a key role in strengthening Hybrid's presence in the Indian digital advertising ecosystem

e4m Desk Jul 3, 2026 1:12 PM

Rahul Dubey Takes Charge as Chief Growth Officer at Publicis Sapient?blur=25

Dubey will be based in New York and report into Publicis Sapient CEO Nigel Vaz

e4m Desk Jul 2, 2026 8:26 AM

Elton Ollerhead Takes Charge as Head of EMEA Sales at Uber Advertising?blur=25

Prior to this, Elton Ollerhead was with Ascendant Network as RMN Europe council member

e4m Desk Jul 1, 2026 2:58 PM

Gurpreet Singh Launches Good Practice Media to Transform Marketing?blur=25

Singh unveiled the new venture through his newsletter, Connectively, where he outlined his vision of creating a platform for thoughtful industry conversations

e4m Staff Jul 1, 2026 9:58 AM

Edwin Charles Albert Departs Airtel Digital After 6.5 Years?blur=25

Edwin Charles Albert served as Head of Content - Product, Marketing and Partnerships at Airtel Digital

e4m Staff Jun 30, 2026 7:49 PM

Narayan Iyer Takes Charge as Managing Director of Randstad India?blur=25

He will also be the Chair of Randstad India Management Council

e4m Staff Jun 29, 2026 3:25 PM

OpenAI Welcomes Prabhjeet Singh as New Managing Director for India?blur=25

Prabhjeet Singh will join OpenAI in September and report to Kiran Mani, Managing Director for Asia Pacific

e4m Desk Jun 27, 2026 8:00 AM

Havas Media Takes Charge of Samsung India's Rs 300-Crore ATL Business?blur=25

The move reflects an increasingly common collaboration model in India's advertising ecosystem, where lead agencies partner with specialist media networks to deliver large, integrated mandates

Imran Fazal Jun 26, 2026 1:46 PM

EEMA Spotlight Awards 2026 recognises excellence across India's events ecosystem?blur=25

More than 135 awards were presented across 65 categories as EEMA celebrated the professionals, partners and pioneers driving India's experiential ecosystem

e4m Staff Jun 25, 2026 1:11 PM

Tushar Vyas Leaves WPP After 25 Years to Pursue New Ventures?blur=25

Vyas has been Chief Strategy Officer - India at WPP since January 2023

e4m Desk Jun 24, 2026 2:23 PM

Gaurav Kochhar Takes Charge as Chief of Business at NBSL?blur=25

Prior to joining NBSL, Gaurav Kochhar led the UPI, Digital Payments and API Banking business at ICICI Bank

e4m Staff Jun 23, 2026 1:40 PM

Kerala HC defers landing page ratings case to July 13?blur=25

AIDCF has already filed its counter submissions opposing the Centre's plea seeking vacation of the interim order granted by the court

Imran Fazal Jun 19, 2026 3:00 PM

Rasika Prashant Appointed CEO of NSRCEL at IIM Bangalore?blur=25

Prashant recently resigned from Tata Consumer Soulfull where she was the Chief Marketing Officer

e4m Staff Jun 17, 2026 3:01 PM

Arijit Dey Joins Zoom as Channel Leader for India & SAARC?blur=25

Prior to joining Zoom, Arijit served as director of strategic partnerships at Genesys

e4m Staff Jun 17, 2026 2:28 PM

Zohair Shaikh Takes Charge as Head of Marketing at JioBLAST?blur=25

Prior to this, Zohair Shaikh was with BigBang.Social as GTM Strategy & Product Monetisation

e4m Desk Jun 16, 2026 1:43 PM

Marketing's next big shift?blur=25

Digital discovery is shifting from search results to AI-generated answers, forcing brands to rethink visibility, optimisation and how they are recommended to consumers

Shantanu David Jun 15, 2026 9:12 AM

Harinder Kumar Takes Over as TRAI Secretary for Two-Year Term?blur=25

Kumar is currently serving as Chief General Manager of BSNL’s Maharashtra circle

e4m Staff Jun 12, 2026 5:56 PM

Channel Factory Unveils AI Slop Detection for Enhanced Content Quality?blur=25

This feature is in addition to contextual targeting technologies which Channel Factory is providing in its Proprietary AI tool

e4m Staff Jun 11, 2026 4:05 PM

Z's Ambitious Sports Strategy: Will FIFA Boost Growth for Goenka??blur=25

With the company acquiring exclusive broadcast rights for India’s tour of Zimbabwe, Z looks set to widen its sports ambitions

Kanchan Srivastava Jun 11, 2026 9:38 AM

Preeti Nayyar Joins Billboard India as New COO?blur=25

Most recently, Nayyar spent nearly nine years at Universal Music

e4m Staff Jun 10, 2026 4:48 PM

Amitesh Rao, CEO of Leo South Asia?blur=25

As Leo South Asia's CEO takes his seat on the Entertainment Lions for Gaming jury, he has a pointed message for brands that confuse gaming culture with gaming aesthetics

Aryendra Khan Jun 10, 2026 8:53 AM

The Evolution of Loyalty Programs: From Rewards to Relationships?blur=25

Guest Column: Ganapathy Viswanathan writes consumers want to feel connected to brands in a more personal way and why reward points alone are no longer enough to create long-term loyalty

Ganapathy Viswanathan Jun 9, 2026 9:17 AM