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Harsh Deep Chhabra, Global Head – Media at Godrej Consumer Products, discusses how FMCG companies are adjusting media strategies amid supply-side disruptions and geopolitical tensions
Imran Fazal May 28, 2026 9:25 AM
Shipra Wahi will report to Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue
e4m Staff May 26, 2026 4:28 PM
Apart from entrepreneurship, Tripathy has also emerged as a prominent mentor, angel investor and industry thought leader
e4m Staff May 24, 2026 12:15 PM
The new Vox Media will be led by Jim Bankoff, who co-founded Vox Media and has led its growth since its early days
e4m Staff May 21, 2026 12:34 PM
A connected entertainment ecosystem bringing together Streaming Platforms, live TV, and premium smart viewing into a single seamless experience across mobile and Smart TV under one unified platform
NATIVE CONTENT May 20, 2026 1:04 PM
While APAC saw organic decline of 7.5% and Americas declined 3%, Japan and India achieved organic growth
e4m Staff May 18, 2026 1:44 PM
Guest Column: Adman Prabhakar Mundkur writes that the future will not belong to independent agencies that merely offer services but to those that build networks
Prabhakar Mundkur May 14, 2026 9:03 AM
For cable and DTH operators, migration of price-sensitive households to Free Dish reduces the pool of paying subscribers, directly impacting revenues, share stakeholders
Aditi Gupta May 14, 2026 8:52 AM
Sunil Rao was previously part of the leadership team at Amazon Web Services
e4m Staff Apr 30, 2026 3:09 PM
Vempati, who joined the BARC board in 2024, has stepped down citing personal reasons
Imran Fazal Apr 23, 2026 12:15 PM
Rahul Nag was Director – Brands, Communications and Partnerships at Pocket FM
e4m Staff Apr 20, 2026 3:41 PM
Early adopters say the intersection of programmatic and influencer marketing drives real business outcomes, allowing marketers to match brand messaging with customer profiles & preferences
Shalinee Mishra Apr 20, 2026 8:47 AM
CMOs are restructuring martech stacks as AI-led operating systems replace fragmented tools and improve efficiency, integration, and decision-making.
Brij Pahwa Apr 7, 2026 4:21 PM
Magdalena Skipper, Editor in Chief of Nature and Chief Editorial Advisor for the Nature Portfolio reflects on the evolving global research landscape, from women in STEM to research integrity and AI
Ritika Upmanyu Mar 27, 2026 11:38 AM
Kotian will oversee a diverse portfolio of key channels including Zee Marathi, &TV, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope
e4m Staff Mar 25, 2026 11:14 AM
In this role, Pratyush will play a key part in strengthening Persistent Systems’ marketing strategy, brand positioning & stakeholder engagement
e4m Staff Mar 24, 2026 5:35 PM
The move is part of the government’s continued effort to streamline the cable distribution ecosystem and enforce stricter adherence to regulatory and licensing norms
e4m Staff Mar 23, 2026 11:53 AM
Nazara UK will initially acquire a 50% controlling equity stake in both Bluetile and BestPlay
e4m Staff Mar 19, 2026 10:31 AM
Rohiet Ghildyaal, AVP of Business Development for APAC at Eyeota, a Dun & Bradstreet company, decodes the evolving digital advertising ecosystem
NATIVE CONTENT Mar 17, 2026 12:55 PM
According to TRAI, stakeholders had raised several concerns during their interactions with the regulator
e4m Staff Mar 11, 2026 10:54 AM
Company announces expansion of focus toward first-party data collaboration, CTV ecosystems, premium media supply and proprietary marketing technology
e4m Staff Mar 10, 2026 2:08 PM
Prior to joining Amazon, Menka Asrani served as Head of Brand Solutions – BigBang.Social at Collective Artists Network
e4m Staff Feb 27, 2026 1:34 PM
As 65 to 70 per cent of digital ad spends consolidate around big tech and retail ecosystems, the open web is being forced into a decisive performance reset, opine industry leaders
Anuja Jain Feb 27, 2026 9:27 AM
Khemka, WPP Media’s President–Client Solutions says India’s agency ecosystem is undergoing a structural reset as data, tech & evolving client mandates redefine talent, capabilities and growth models
Kanchan Srivastava Feb 26, 2026 9:07 AM
EVready is an eco-friendly initiative by News First across television and digital platforms
e4m Staff Feb 18, 2026 2:22 PM
He joins from Google where he most recently served as Director – Omnichannel Businesses
e4m Staff Feb 11, 2026 4:02 PM
Vivek Das, Chief Digital Officer of Madison Media, says that the launch of MbrAIn addresses gaps in media planning, helping brands drive growth with an AI-powered, full-funnel strategy
Sunidhi Vijay Jan 19, 2026 8:34 AM
The airline unveils its first full brand update since 2009, with a new logo representing protection, strength, and good fortune
e4m Staff Jan 16, 2026 4:07 PM
As data access tightens and AI takes the driver’s seat, personalisation is being rebuilt around intent, trust and real-time judgement rather than identity
Anuja Jain Jan 16, 2026 7:56 AM
The appointments reflect a strategy to build a dedicated Connected TV ecosystem spanning product design, editorial experience, distribution & arevenue
e4m Staff Jan 15, 2026 10:39 AM
Investors are backing execution-led sectors, from deep tech and enterprise software to healthcare and Bharat-focused fintech, note industry pundits
Anuja Jain Jan 12, 2026 9:33 AM
Brands to sharpen strategy to make marketing more accountable, engaging and increasingly AI-led, industry leaders tell e4m
Kanchan Srivastava Dec 26, 2025 8:56 AM
Navdeep Singh Suri succeeds Upasana Taku, Executive Director, CFO and Co-Founder of the Company as the Board Chair
e4m Staff Dec 18, 2025 12:29 PM
This collaboration will enable railway passengers across the country to access a curated selection of WAVES OTT content on the go
e4m Staff Dec 10, 2025 12:30 PM
At e4m Confluence 2025, Teads India MD Tarun Ummat champions a unified data and attention-led omnichannel model to repair the cracks in India’s splintered media ecosystem
e4m Staff Nov 12, 2025 7:39 AM
AI platforms are evolving to prioritise seamless integration into users’ everyday lives, rather than focusing solely on intelligence
Anuja Jain Oct 6, 2025 8:22 AM
As digital platforms shift from search to answers and now to generative engines, brands and marketers are reimagining strategies to stay discoverable in an AI-first world
Anuja Jain Sep 15, 2025 10:37 AM
While MIB argues removing restrictive clauses will invite innovation, competition, broadcasters and cable operators are warning that the changes risk compromising the credibility of the ratings system
Aditi Gupta Sep 8, 2025 8:52 AM
The association will propel Shweta Solar's brand outreach, besides reinforcing its position in the renewable energy space
e4m Staff Aug 30, 2025 7:32 PM
Guest Column: Rajiv Dubey — Vice President, Head of Media, Dabur India, writes on how the advertising landscape has changed, and his vision for a 'future-ready' measurement system
Rajiv Dubey Aug 25, 2025 8:45 AM
Former Twitter CEO Parag Agrawal’s new venture focuses on research designed to help AI agents outperform both humans and rival models in complex web-based tasks
e4m Staff Aug 20, 2025 12:52 PM
In a candid conversation with e4m, TRAI Chairman AK Lahoti reiterated the need to introduce competition in audience measurement, which he believes is critical to restoring fairness and accuracy
Aditi Gupta Jun 12, 2025 9:45 AM







