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A deep dive with Kapil Sharma, Director, Amazon Ads, on how AI-enabled advertising supports business growth, democratisation of creativity and more
Shantanu David Aug 28, 2026 9:10 AM
For regional and MSME advertisers, the combination of a large-screen environment and local targeting is particularly attractive
Imran Fazal Aug 24, 2026 9:00 AM
The mandate will focus on strengthening AU’s brand narrative, amplifying its growth story, showcasing its customer-centric and digital-first approach
e4m Staff Jul 21, 2026 12:09 PM
The AI software creation platform’s valuation is at $1.5 billion making it a unicorn in a year after its public launch
e4m Staff Jul 16, 2026 6:44 PM
The report says digital adoption has helped nearly 60% of MSMEs achieve double-digit revenue growth with AI expected to unlock up to 30-35% improvement in profitability for businesses
e4m Staff Jul 8, 2026 12:06 PM
Ankush Bhattacharya has been associated with Jana Small Finance Bank for close to 4 years
e4m Desk Jun 19, 2026 11:33 AM
Self-serve advertising is being viewed in the industry as a natural extension towards in-house control, reshaping of media planning, and an attempt to reduce friction for smaller players
Anuja Jain Jun 15, 2026 8:52 AM
Guest Column: Adman Prabhakar Mundkur explains why the most significant implication of declining fertility rates is the gradual shift from a volume-driven economy to a value-driven economy
Prabhakar Mundkur Jun 9, 2026 9:37 AM
Harikrishnan Pillai, TheSmallBigIdea's CEO & Co-Founder, believes brands must move at the speed of culture without losing their soul, balancing viral moments with long-term value creation
Aryendra Khan Jan 28, 2026 8:26 AM
In his most recent role, Sumit served as President & Business Head at Jana Small Finance Bank
The new campaign is geared towards helping small businesses across India reach relevant customers
e4m Staff Dec 15, 2025 6:53 PM
The ad is the latest chapter of the company's flagship campaign, ‘Hum Kaagaz Se Zyaada Neeyat Dekhte Hain’
e4m Staff Dec 11, 2025 4:02 PM
e4m tracks the journey of Thrillophilia and its founder Abhishek Daga from early hustle and hard resets to sustained, profitable scale
Pooja Yadav Dec 8, 2025 8:41 AM
Small broadcasters and MSOs have warned that the move threatens revenue streams, reduces channel discoverability and risks distorting ratings
Tasmayee Laha Roy Dec 5, 2025 5:45 PM
Marketers tell e4m that across several categories, regional players are losing visibility, and in some cases, even getting displaced outright by aggressive national advertisers
Pooja Yadav Dec 5, 2025 9:14 AM
AU SFB will launch an integrated 360-degree media campaign, featuring both ambassadors, and run it across television, digital platforms, social media, and print
Prior to joining Equitas, he was associated with Kotak Mahindra Bank as the Head of Bank Finance Function
Over the past year, several homegrown agencies have opened offices or secured clients across the UAE, Saudi Arabia, and Qatar - markets witnessing accelerated digital transformation
Sunidhi Vijay Oct 28, 2025 9:03 AM
As Q-comm players eye Tier-2 and Tier-3 cities, marketers say the real challenge may not be demand — but how brands communicate, build trust and measure impact in these markets
Pooja Yadav Oct 13, 2025 8:54 AM
Conceptualized by Moonshot Films, the spot is titled ‘Big or Small, We Deliver It All’
e4m Staff Jul 18, 2025 2:59 PM
Starting July 1st, PRHUB will be responsible for developing and executing integrated communication strategies, and managing media relations for Equitas SFB
e4m Staff Jul 16, 2025 5:32 PM
Prior to joining Equitas Small Finance Bank, Nuthalapadi served as Managing Director & Head of Centralized Controls Testing Execution at Citi Bank
'Mary Kom and Sunil Chhetri have overcome significant challenges to achieve global recognition, mirroring Utkarsh SFB’s mission,' said Chairman Parveen Kumar Gupta
DHL Express is the principal sponsor and official logistics service provider for the Mumbai Indians team
e4m Staff May 23, 2024 1:46 PM
Experts say startups/SMBs are set to revolutionize the advertising landscape, injecting innovation and agility into the ecosystem
Shantanu David Feb 8, 2024 8:38 AM
The campaign is to promote the Katrina Kaif-Vijay Sethupathi-starrer movie ‘Merry Christmas’
e4m Staff Dec 31, 2023 10:00 AM
The campaign will be broadcast on TV, Print, Radio, OOH and digital platforms
e4m Staff Oct 17, 2023 12:43 PM
It is deployed to provide audio service in drive-in movie theatres, amusement parks, business premises, residential complexes etc
e4m Staff Sep 21, 2023 4:10 PM
The brand has come on board as RCB’s ‘Proud Banking Partner’ for the 2023 season
exchange4media Staff Mar 15, 2023 12:01 PM
While some industry players say the environment is challenging for the small players, there are others who believe there is room for all to grow
Tanzila Shaikh Feb 20, 2023 2:44 PM
The two-film campaign was launched during the second season of Shark Tank India which is co-powered by smallcase
exchange4media Staff Jan 9, 2023 9:05 AM
Sanmesh Sapkal and Hima Bulusu have been promoted as Associate Directors, Key Accounts (M&E) and Kruthika Ravindran as Associate Director, Key Accounts (Non-media)
exchange4media Staff Dec 5, 2022 11:40 AM
While industry watchers acknowledge metaverse's potential to unlock sustainable revenue models, they believe there should be some forethought about integrating it into every brand strategy
Shantanu David Nov 2, 2022 8:50 AM
The video celebrates 7 stories of small business entrepreneurs from across the country where Equitas SFB has played a vital role in providing financial assistance
exchange4media Staff Sep 5, 2022 3:46 PM
The agency will be responsible for driving the brand's growth, expansion, and digital transformation
exchange4media Staff Aug 24, 2022 12:09 PM
The anthem ‘Tu hai Taaqat’ for the #ProteinPledge highlights the importance of adequate protein consumption
exchange4media Staff Aug 1, 2022 1:45 PM
Advertising is now more about selling experiences rather than selling products and the best way to sell an experience is by blurring the lines between virtual & physical worlds, say experts
Shantanu David May 27, 2022 8:52 AM
Equitas is partnering with Chennai Super Kings for the 4th time
exchange4media Staff Apr 5, 2022 10:45 AM
Vserv cracked an innovative engagement for AU Bank’s campaign by creating an ad unit completely covering the users' screen to look like an incoming video call from Bollywood actor Aamir Khan himself!
exchange4media Staff Mar 17, 2022 12:19 PM
Cadbury has teamed up with Rephrase.ai, an AI-enabled video creation platform
exchange4media Staff Oct 26, 2021 10:12 AM
Through the beyond banking, Equitas goes all out on its strategy of addressing the heart and mind of the people
exchange4media Staff Sep 9, 2021 4:44 PM
The association reflects the bank’s ethos of adding value to the lives of countless customers
exchange4media Staff Sep 3, 2021 3:22 PM
Vignesh M, Head – Marketing, Brand and Corporate Communication, Equitas Small Finance Bank talks about the evolution of the fintech sector in the pandemic
Ritika Raj Aug 31, 2021 8:56 AM