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TRP?blur=25

Advertisers bank on TRP to zero in on not just a particular channel but also the genre and programmes they want to spend their dollars on

Tasmayee Laha Roy Oct 12, 2020 9:04 AM

TV?blur=25

The latest police investigation into accusations of tampering of BARC data has once again brought the issue of TV measurement into the forefront

exchange4media Staff Oct 9, 2020 8:55 AM

Decoding Target Marketing - How to Market your Brand with Quora?blur=25

The virtual session shared insights from several studies done by Quora on driving performance by targeting large, high-intent audiences

exchange4media Staff Sep 21, 2020 9:26 AM

InMobi webinar?blur=25

e4m joined hands with Microsoft Advertising & InMobi to unveil how search advertising is entering newer realms, its pivotal role in brand advertising campaigns and more

exchange4media Staff Sep 17, 2020 8:59 AM

chimp?blur=25

The scope of work covers the management of all consumer touchpoints including digital media, review sites, and e-commerce platforms

exchange4media Staff Sep 15, 2020 12:52 PM

overheard?blur=25

The creative digital agency has bagged mandates of companies like Tritorc, Paarkadel, ELL ESS Engineering, and Anmol Baby

exchange4media Staff Aug 21, 2020 12:46 PM

TV?blur=25

The data shows there has been a growth in ad volumes for the movie genre from Week 23 to Week 32 except for a drop in Week 27

exchange4media Staff Aug 13, 2020 8:45 AM

Binod Moment Marketing?blur=25

Brand experts share how the 'Binod' trend has become viral and how brands are using this to amplify the messaging of their products or services

Noel Dsouza Aug 11, 2020 8:56 AM

Aspiration?blur=25

The course will be of a week’s duration; registrations to open on August 3

exchange4media Staff Jul 30, 2020 2:01 PM

market research?blur=25

The market research company has also launched its first tool, Fast Facts – a DIY, AI-supported, automated, agile market research tool for clients

exchange4media Staff Jul 24, 2020 4:39 PM

LV Krishnan?blur=25

Guest Column: LV Krishnan, CEO, TAM Media Research, writes amidst the lockdown Radio listenership has significantly increased due to an emotional connection being built between RJs & listeners

LV Krishnan Jun 18, 2020 8:48 AM

twitter?blur=25

People searching for ‘domestic violence’ related keywords will be directed to relevant information from the Ministry of Women and Child Development and National Commission for Women

exchange4media Staff Jun 17, 2020 11:16 AM

Google?blur=25

Google's advertising business will now be headed by Jerry Dischler who will report to Raghavan

exchange4media Staff Jun 8, 2020 9:07 AM

LinkedIn In It Together Campaign?blur=25

The campaign features real stories of members across career stages, and how they are adapting, innovating, and leaning on their networks to push forward in this new world of work

exchange4media Staff Jun 4, 2020 2:59 PM

Google?blur=25

According to Google's 'What is India searching for: Insights for Brands Report', people are using their time going digital to binge-watch, read, learn & seek new ideas during the lockdown

exchange4media Staff May 2, 2020 10:01 AM

Alphabet Inc?blur=25

Revenue which stood at $41.2 billion was driven by Google Search, YouTube, and Cloud

exchange4media Staff Apr 29, 2020 6:40 PM

TRA?blur=25

According to TRA’s Coronavirus Consumer Insights 2020, consumers’ trust on India’s Health Ability to combat crisis is considerably high, at 73%

exchange4media Staff Apr 24, 2020 2:17 PM

COVID-19 Impact on Media?blur=25

According to the research, radio has a credibility score of 6.27, with FM channels emerging as the second most credible source of information for the masses

exchange4media Staff Apr 10, 2020 8:00 AM