royal-challengers
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, decodes RCB’s emotional bonding fans
Ganapathy Viswanathan 1 day ago
RCB's IPL 2026 triumph extended beyond cricket, sparking a wave of moment marketing as brands tapped into the celebratory buzz online
Shalinee Mishra Jun 1, 2026 8:14 AM
Social media data shows a sharp spike in Ananya Birla’s following, which reportedly jumped from 485K to nearly 1.5 million after the RCB deal
Shalinee Mishra Mar 30, 2026 10:54 AM
Former Royal Challengers Bengaluru owner Vijay Mallya reflects on his decision to buy the franchise in 2008 remembering that many had dismissed the move
e4m Staff Mar 26, 2026 5:00 PM
The sale of Rajasthan Royals and Royal Challengers Bengaluru for a combined ₹31,500 crore-plus will see the cricket body earn 5% from the transactions, sources say
Kanchan Srivastava Mar 26, 2026 9:36 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, highlights how cricket extends beyond the field into boardroom negotiations
Ganapathy Viswanathan Mar 26, 2026 8:11 AM
Upon completion of this transaction, the consortium will, through its ownership of RCSPL, acquire the rights to own and operate the IPL and WPL franchise
e4m Staff Mar 25, 2026 8:16 AM
From MI’s two-day festival The MIX to CSK’s AR Rahman concert and RCB’s Unbox, teams are expanding pre-season activations into large-scale entertainment formats
Kanchan Srivastava Mar 19, 2026 9:05 AM
The advertiser mix moved beyond FMCG to fintech, automotive, AI-led startups, jewellery and consumer tech, as the WPL shifted from a marketing experiment to a mainstream sports investment
Shalinee Mishra Feb 6, 2026 8:35 AM
As Title Sponsor, Nothing Smartphones will feature as the primary brand across RCB’s match jerseys, digital platforms, stadium presence, and fan experiences throughout the season
GREW Solar’s partnership with the RCB Women’s team will feature the company’s branding on RCB players’ jersey and across broadcast, digital, and on-ground platforms throughout the tournament
e4m Staff Jan 12, 2026 12:29 PM
The Bengaluru-based production house is reportedly in advanced discussions to acquire a part-ownership stake in the IPL franchise
e4m Staff Nov 19, 2025 2:07 PM
The likely triggers, experts say are RCB being at its strongest-ever commercial peak, the fact that IPL teams rarely come up for sale and Virat Kohli's 17-year association with the team
Pooja Yadav Nov 7, 2025 9:32 AM
The current owners, Diageo Plc, through its Indian subsidiary United Spirits Limited, have initiated a ‘strategic review’ of their investment in RCSPL
e4m Staff Nov 6, 2025 12:46 PM
As per media reports, billionaire Adar Poonawalla has emerged as the frontrunner to acquire USL’s entire stake in the franchise
In 2024, RCB stood third in the IPL brand value charts with $117 million
According to media buyers and experts, TV ad rates are currently pegged at around Rs 15 lakh for a 10-second slot, while digital (OTT) advertising stands at approx Rs 250 CPM for open targeting
Aditi Gupta May 30, 2025 8:24 AM
Furlenco will be Royal Challengers Bengaluru’s Official Furniture Partner
e4m Staff Mar 20, 2025 4:28 PM
The teams that have partnered with Bisleri are Delhi Capitals, Gujarat Titans, Mumbai Indians, Rajasthan Royals and Royal Challengers Bengaluru
Duroflex will also be launching an exclusive RCB limited-edition mattress
e4m Staff Apr 1, 2024 12:07 PM
boAt will be rolling out a 360-degree marketing campaign throughout the IPL season
e4m Staff Mar 28, 2024 12:48 PM
KPT will capitalize on RCB’s player imagery across print, digital, and outdoor
e4m Staff Mar 27, 2024 10:44 AM
From Swiggy to Zepto, brands have come forward to celebrate the stunning performance and historic win as RCB lifts the maiden title
Additionally, the platform claimed that it has registered the highest ever number for any apps installed
exchange4media Staff Apr 18, 2023 9:51 AM
The Cheer Squad will wear a sustainable attire made of upcycled, recycled, and repurposed materials
exchange4media Staff Apr 14, 2023 11:51 AM
The partnership intends to strengthen connections with sports enthusiasts across the country
exchange4media Staff Apr 11, 2023 12:59 PM
The company will get an opportunity to create engagement activities for fans along with players such as Virat Kohli, Glenn Maxwell and Shikhar Dhawan
exchange4media Staff Apr 3, 2023 3:47 PM
The digital-first association will offer fans exclusive access to engaging content
exchange4media Staff Mar 30, 2023 11:36 AM
The wires and cable manufacturer has been onboarded as the Principal Partner for the Indian Premier League (IPL) for three years
exchange4media Staff Mar 30, 2023 10:39 AM
Players and official members of Team RCB to sport the KEI logo on the back of their official match jersey
exchange4media Staff Mar 29, 2023 5:30 PM
The brand will launch a limited edition RCB-themed Primus electric scooter, which will be gifted to the Player of the Match
exchange4media Staff Mar 27, 2023 11:19 AM
The group has also introduced RCB Innovation Lab, a service that generates insights, ideas, methodologies and products that shape the future of sports
exchange4media Staff Mar 27, 2023 10:06 AM
The brand has come on board as RCB’s ‘Proud Banking Partner’ for the 2023 season
exchange4media Staff Mar 15, 2023 12:01 PM
The jewellery brand has come on board as the principal sponsor
exchange4media Staff Mar 10, 2023 1:11 PM
Sreechaitanya Garimella, Head of Marketing, Muthoot Fincorp, says IPL not only offers a high level of audience engagement but also allows their brand to tick off multiple marketing goals
Shantanu David May 18, 2022 8:39 AM
Munch has introduced limited-edition packs featuring RCB, Punjab Kings, Sunrisers Hyderabad and KKR players
exchange4media Staff Apr 18, 2022 12:05 PM
With the tagline ‘Namma Karnataka, namma Nippon Paint’, the TVC features the Nippon Paint RCB blobby
exchange4media Staff Apr 15, 2022 1:19 PM
The partnership will include a distribution of signed team merchandise and memorabilia along with jerseys and bats
exchange4media Staff Apr 11, 2022 2:50 PM
Fans of KKR, RR, MI, RCB & SRH can use the hashtag #No1YaariCheers and share their fun cheers to win exciting prizes
exchange4media Staff Apr 7, 2022 12:34 PM
As a part of this partnership, the natural food brand will be deploying RCB brand assets on their retail outlets, packaging & OOH communication
exchange4media Staff Mar 31, 2022 12:51 PM
As part of the partnership, Open will give fans an opportunity to participate in exciting contests, match-day predictions and more
exchange4media Staff Mar 30, 2022 1:04 PM
Apart from ads on Hotstar app, StockGro will deepen its sponsorship with the help of brand collateral
exchange4media Staff Mar 24, 2022 10:52 AM
The association aims at highlighting the importance of diagnosis in health & wellness
exchange4media Staff Mar 23, 2022 4:30 PM
The association aims at highlighting the importance of diagnosis in health and wellness
exchange4media Staff Mar 23, 2022 1:13 PM
Mishra is currently the Chief Commercial Officer of Diageo India and will take on this additional responsibility effective July 1, 2021
exchange4media Staff Jul 1, 2021 2:39 PM
The broadcaster said that the upward trend reflects the loyalty of the fans and the popularity of the Indian Premier League
exchange4media Staff May 6, 2021 5:22 PM
This partnership reflects the commitment of both Herbalife Nutrition and Royal Challengers Bangalore to optimal nutrition as a cornerstone of excellent sporting performance
exchange4media Staff Apr 21, 2021 4:23 PM
