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The next generation of PR agency founders are starting earlier, building leaner and challenging the traditional agency model. But can youth translate into long-term credibility?
Ritika Upmanyu Aug 27, 2026 3:37 PM
On his birthday, a look at a first-generation entrepreneur whose influence rests as much on people, faith and generosity as on the institutions he has built
e4m Staff Aug 27, 2026 12:08 AM
Brisil aims to scale commercial production to meet growing demand for green silica both in India and globally
e4m Staff Aug 26, 2026 2:22 PM
As he turns 69 today, Gupta remains among the most recognisable and influential figures in Indian journalism
e4m Staff Aug 26, 2026 1:11 PM
Mahadevan was earlier with Coinbase as Director of Engineering, Head of AI Platform.
e4m Staff Aug 26, 2026 8:40 AM
Throughout this term, Deol will feature across all media touch touchpoints including digital, outdoor and retail touchpoints
e4m Staff Aug 25, 2026 6:24 PM
The scheme broadly classifies the group’s businesses into two segments — the Publishing Business and the EIBME Business
Imran Fazal Aug 22, 2026 7:59 AM
To be held in September, senior HR leaders will explore AI, talent transformation, skills-first organisations and the evolving role of the CHRO
e4m Staff Aug 21, 2026 4:36 PM
As the case comes up before the Delhi HC today, Beco doubles down with new hoardings built around the controversy
e4m Staff Aug 21, 2026 2:23 PM
Birlasoft’s Satinder Juneja discusses composable MarTech stacks, agentic AI, synthetic profiles and why brand trust will remain central to AI-led discoverability.
Brij Bakshi Aug 20, 2026 12:57 PM
Non-print revenue share up 11-13 pps over seven fiscals; balance-sheet strength continues to support credit profiles
e4m Staff Aug 19, 2026 7:28 PM
The company shared the news of her appointment through a social media post
e4m Staff Aug 19, 2026 10:54 AM
While Emami Paper Mills has cited currency depreciation, imported fibre and chemical costs, capital costs and higher logistics expenses, publishers are questioning both newsprint pricing and quality
Kanchan Srivastava Aug 19, 2026 8:59 AM
Dentsu said it plans to allocate a portion of Global HQ cost savings to AI and Data & Technology investment
e4m Staff Aug 18, 2026 5:04 PM
INS claims domestic players have also hiked prices by 30-40% since March ‘without any reason’ even as imported newsprint gets costlier amid rupee depreciation and geopolitical tensions
Kanchan Srivastava Aug 18, 2026 8:53 AM
An ad mimicking obituary notices to promote Flipkart’s Freedom Sale has triggered widespread criticism online, with author Shobhaa De calling for a consumer boycott
e4m Staff Aug 17, 2026 8:24 AM
The development comes after e4m reported that Swamy had been nominated and elected by the AAAI board to replace Shashi Sinha on the BARC board
e4m Staff Aug 14, 2026 6:46 PM
Goyal's response broadly challenges how she believes the AAAI should be governed
e4m Staff Aug 14, 2026 3:50 PM
At a time when BARC's credibility is already under the microscope before MIB, industry executives say the appointment risks opening an uncomfortable new front for the ratings body
Imran Fazal Aug 14, 2026 3:00 PM
As HT Editor-in-Chief Sukumar Ranganathan prepares to move on, e4m's Ruhail Amin reflects on his editorial integrity, humility and unwavering commitment to recognising journalistic excellence
Ruhail Amin Aug 14, 2026 2:56 PM
Industry questions whether Srinivasan Swamy can take on another major responsibility, while calls grow for a younger, agile agency leader with a deep current-market connect
Imran Fazal Aug 13, 2026 2:20 PM
The initiative brings Vertoz employees across regions together through knowledge-sharing sessions from Founders, Team activities and a shared identity
e4m Staff Aug 13, 2026 2:06 PM
The advisory was to take effect from August 1, but publishers are yet to implement it as they are wary of advertiser backlash amid a soft market, intense competition and the festive season
Kanchan Srivastava Aug 13, 2026 8:33 AM
The platform said creators will need to demonstrate sustained audience engagement to remain eligible for revenue sharing from Shorts
e4m Staff Aug 12, 2026 1:32 PM
Nayak was leading the West market as Chief Sales Officer – HMG, Brand Works, IP and Digital Sales
e4m Staff Aug 11, 2026 5:38 PM
The clearest point of agreement among industry executives is that commerce media is broader than retail media
Shantanu David Aug 10, 2026 9:30 AM
More than 1,000 media jobs are estimated to have been lost in 2026 as weak economics, AI and restructuring remake Indian newsrooms
Tasmayee Laha Roy Aug 10, 2026 9:20 AM
According to the report, marketers need to align creative strategy with audience targeting
e4m Staff Aug 6, 2026 11:42 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes on why the Indian Newspaper Society’s campaign carrying the line ‘Ink Doesn't Lie’ is difficult to miss
Ganapathy Viswanathan Aug 6, 2026 9:01 AM
While the MIB relies on a three-tier self-regulatory grievance mechanism, the DEPwD proposes a statutory, penalty-backed enforcement framework
Imran Fazal Aug 6, 2026 8:54 AM
Industry executives say private sector banks have expanded collaborations due to changing consumer expectations, particularly among millennials and Gen Z
Sunidhi Vijay Aug 5, 2026 9:07 AM
Red Bull, Reliance Consumer Products, Monster and Hell have sought more time to comply
e4m Staff Aug 4, 2026 10:23 AM
The complaints allege that the operators were using consumer Direct-to-Home (DTH) set-top boxes to obtain television signals
Imran Fazal Aug 3, 2026 1:28 PM
As AI rewrites what execution means, Indian creative agencies are looking past the book for talent that is fluent in data, technology and business
Aryendra Khan Aug 3, 2026 9:19 AM
The Hyderabad Cybercrime Police have initiated cases against Arun Srinivas and multiple social media handles accused of sharing allegedly manipulated videos and images of the Prime Minister
e4m Staff Jul 31, 2026 4:54 PM
Arthur Sadoun recently said clients want partners investing in talent—not just trimming costs. As AI reshapes advertising, ad majors seek to balance technology bets with sweeping restructurings
Kanchan Srivastava Jul 31, 2026 8:58 AM
The information is part of the agency's provisional attachment order (a copy of which is with e4m) in the alleged money laundering case against Gameskraft
Imran Fazal Jul 29, 2026 8:14 PM
She most recently served as Chief Human Resources Officer at Tata Motors
e4m Staff Jul 29, 2026 5:49 PM
Chakraborty previously served as Senior Vice President and Head - Global HR at Vikram Solar
e4m Staff Jul 29, 2026 4:50 PM
Lopah Mudra Bhattacharrya, Vice President Corporate Communications, HDFC Life, pays tribute to senior journalist Derek Bose who passed away recently
e4m Staff Jul 29, 2026 12:17 PM
Guest Column: The ANI and Anthropic cases are beginning to define when training language models is lawful and when it crosses into infringement, writes M. Gautham Machaiah
M. Gautham Machaiah Jul 29, 2026 11:40 AM








