pitch
Experts speak about the increase in ‘demand’ of digital campaigns along with a strong emphasis on data and analytics for better digital extrapolation
Nafisa Shaheen Jan 22, 2021 1:11 PM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Oct 31, 2020 9:03 AM
Eight months into virtual pitches, adlanders say while the media mix is now tilted towards digital there are more project-related conversations rather than long-term associations
Misbaah Mansuri Oct 26, 2020 8:25 AM
Abhijit Avasthi, Co-Founder, Sideways, on the big account wins, his process with the clients and much more
Neeta Nair Oct 12, 2020 9:20 AM
Pitch Right is a competitive initiative for high potential startups to secure funding
exchange4media Staff Oct 6, 2020 11:22 AM
Pandemic puts on hold traditional pitches aiming at long-term strategic partnerships while digital pitches or those looking for immediate gains see an accelerated growth
Naziya Alvi Rahman Oct 6, 2020 9:00 AM
The agency will be responsible for designing strategic communication campaigns to maintain and build a corporate reputation through multi-channel, integrated programmes
exchange4media Staff Sep 9, 2020 4:40 PM
It is also learnt that the agencies in question are required to have considerable global exposure
Misbaah Mansuri Aug 28, 2020 8:21 AM
The Mumbai-based consultancy will handle countrywide communication for the petcare brand
exchange4media Staff Aug 26, 2020 12:11 PM
With advertisers coming back, newspaper houses are now confident of reviving their business, print editions and dwindling toplines
Tasmayee Laha Roy Aug 25, 2020 8:35 AM
Sharing perspectives on Pitch Madison Advertising Mid-Year Report, experts said while Digital & TV are leading in the recovery path, IPL and festive season will mark beginning of normalcy for AdEx
exchange4media Staff Aug 21, 2020 9:04 AM
According to Pitch Madison Advertising Report 2020 Mid-Year Review, print has suffered an estimate de-growth of 51% in this period
exchange4media Staff Aug 19, 2020 3:13 PM
As per the Pitch Madison Advertising Report Mid-Year Review, cinema is expected to grow to Rs 650 (-60%) in 2020
exchange4media Staff Aug 19, 2020 3:11 PM
The Pitch Madison Advertising Report Mid-Year Review predicts radio to see a growth from Rs 1350 crore to Rs 1600 crore
exchange4media Staff Aug 19, 2020 2:57 PM
In absolute terms, Digital AdEx in H1 20 stood at Rs 6,472 crore, commanding a 30% share of AdEx, firmly displacing Print, according to Pitch Madison Advertising Report 2020 Mid-Year Review
exchange4media Staff Aug 19, 2020 2:44 PM
According to the Pitch Madison Advertising Outlook H1 2020, FMCG has increased its dominance in TV AdEx with a share of 56%, higher than the 2019 figure of 49%
exchange4media Staff Aug 19, 2020 2:39 PM
According to Pitch Madison Report Mid-Year Review, OOH is predicted to grow from Rs 1750 crore to Rs 2300 crore in 2020
exchange4media Staff Aug 19, 2020 2:00 PM
In the Pitch Madison Advertising Report Mid-Year Review, over 20 advertisers in the Top 50 and 8 in the Top 10 are from FMCG sector
exchange4media Staff Aug 19, 2020 11:08 AM
Sam Balsara, Chairman and MD of Madison World, spoke about the challenges posed by Covid on businesses and AdEx at the unveiling of the Pitch Madison Advertising Mid-Year Report 2020
exchange4media Staff Aug 19, 2020 9:29 AM
The virtual unveiling of Pitch Madison Advertising Report saw a panel discussion with Amit Syngle, Rohit Gupta, Kunal Bahl, Shailesh Gupta, Avinash Pandey and Vikram Sakhuja
exchange4media Staff Aug 19, 2020 8:54 AM
