The account is pegged at Rs 1- 1.25 crore, say industry sources

Neeta Nair Aug 14, 2019 2:02 PM

We bring you a round up of the top stories making headlines this week

exchange4media Staff Aug 10, 2019 8:41 AM

Industry experts say the New Tariff Order did bring some uncertainty, and that GECs are facing a threat from OTT platforms & FTA channels

exchange4media Staff Aug 9, 2019 8:02 AM

According to the original report, released in February 2019, Adex was forecast to grow by 16.4%, but the agency has revised it downwards to 13.4%

exchange4media Staff Aug 8, 2019 6:18 PM

The pitch is expected to see participation from all leading agencies, including IPG and Dentsu, claimed sources. The incumbent agency is Wavemaker

Naziya Alvi Rahman Jul 23, 2019 2:50 PM

Sharma, CMO, Bharti Airtel, on how the brand has built itself in the age of transparency and relevancy

exchange4media Staff Jul 22, 2019 8:30 AM

We bring you a roundup of the news making headlines this week

exchange4media Staff Jul 20, 2019 9:29 AM

During a special speaker's session at the Pitch BrandTalk Conference 2019, Atit Mehta, Head of Marketing, BYJU’s shared insights on what ticked for their brand

exchange4media Staff Jul 20, 2019 8:42 AM

Awards were given to top 5 brands in 10 categories, including Bottom of the Pyramid, Challengers, Digital Masters, Evergreens, Globetrotters, Impactful Debuts, Millennials & Social Contributors

exchange4media Staff Jul 19, 2019 8:22 PM

This year Pitch BrandTalk Conference 2019 celebrates iconic brands of India with stalwarts of the advertising and marketing industry

exchange4media Staff Jul 10, 2019 8:56 AM

The two-wheeler brand is said to be looking for an agency partner for driving innovative solutions

exchange4media Staff Jul 8, 2019 6:36 PM

Agencies give auditors their media data when an advertiser wants to see how competitive the prices are, or if they want to compare the rates with that of other agencies

exchange4media Staff Jul 5, 2019 7:23 PM

The Jury meet for the 9th edition of Pitch Top 50 Brands was held at Leela Ambience, Gurugram on Thursday, 4th July

exchange4media Staff Jul 5, 2019 8:35 AM

The streaming platform is bringing to you a special set of funny, relatable and exciting shows – all from the house of TVF

exchange4media Staff Jun 14, 2019 4:46 PM

L&K Saatchi & Saatchi won the brand mandate following a multi-agency pitch, in which leading agency groups participated across multiple rounds of pitching

exchange4media Staff Jun 10, 2019 10:45 AM

We bring you a roundup of the news making headlines this past week

exchange4media Staff Jun 1, 2019 9:11 AM

At a panel discussion on Consistent vs. Persistent: The Long Term Growth Plan, industry experts said brands need to be consistent and that brand building is about every day and every moment

exchange4media Staff May 31, 2019 1:43 PM

At the Pitch CMO Summit Bangalore 2019, Arjun Ranga, MD, Cycle Pure Agarbathies spoke about ‘Building A Meaningful Brand’ during his valedictory address

exchange4media Staff May 31, 2019 1:04 PM

At the Pitch CMO Summit Bangalore 2019, Pradeep Hejmadi, Group CEO, Aidem Ventures spoke about ‘the power of emotion in marketing’

exchange4media Staff May 31, 2019 8:59 AM

At a panel discussion, marketers decipher the art of engaging the digital audience and understanding the consumer’s perspective in terms of what helps them connect with a brand

exchange4media Staff May 31, 2019 8:54 AM