Mobile has converged with digital marketing itself due its evolution from being a marketing channel to the operating system of modern consumer engagement, share industry heads

Shantanu David Jun 24, 2026 9:25 AM

As consumer paths fracture across screens, platforms, and moments, India's marketers are ditching the channel playbook for optimising the entire system and not just individual channels

Anuja Jain Jun 19, 2026 8:50 AM

HDFC Bank is building an omnichannel MarTech foundation to power AI-driven personalization, customer context and autonomous marketing at enterprise scale.

Brij Pahwa Jun 17, 2026 11:23 AM

Journeys are seamless for consumers, fragmented for brands. The gap lies in consistency, context, and what brands actually do with data

e4m Staff Jun 8, 2026 12:11 PM

The challenge is that omnichannel growth is expensive on both ends, say industry players but they also note the need to invest in exclusive stores, shop-in-shops, and large-format retail partnerships

Sunidhi Vijay May 13, 2026 8:55 AM

In this role, Dinh will lead the full-funnel Media, GEO and Digital Transformation across the region

e4m Desk May 12, 2026 12:55 PM

Dibyendu Panda was recently associated with Wakefit

e4m Staff Apr 21, 2026 11:58 AM

Digital channels help jewellery brands create transparency & trust; Search has become foundational for jewellery brands for showcasing design and brand ethos, share industry players

Sunidhi Vijay Apr 6, 2026 9:14 AM

Bhatt has been with Myntra for almost 12 years

e4m Desk Apr 1, 2026 8:12 AM

At e4m India Brand Conclave 2026, marketing leaders agreed that while digital now operates as the core decision-making engine, successful omnichannel strategies hinge on retaining a unified brand idea

e4m Staff Feb 12, 2026 8:17 AM

Ratanjankar, Senior VP at Reliance Retail, explains how customer-centricity and data-driven personalization are reshaping India's diverse retail landscape

e4m Staff Feb 11, 2026 3:55 PM

Rajeev Toshniwal has held senior finance leadership roles across organisations including Noble Group SA, Think9 Consumer, Raymond Limited and the Future Group

e4m Staff Jan 16, 2026 4:09 PM

Vidya Kailasam Hangal has been promoted as Director - Category Planning and Activation (Head - Customer Marketing) at Mondelēz International

e4m Desk Dec 30, 2025 10:33 AM

Rory Mitchell, General Manager, Global Performance Marketing at Criteo, shares his thoughts on the complexities of personalised advertising and the role of AI and data privacy

Shantanu David Sep 19, 2024 9:06 AM

At e4m OOH Conference, industry leaders discuss about the DOOH and the Omnichannel Experience

e4m Staff May 9, 2024 5:15 PM

Industry players are unanimous that device interoperability empowers marketers to create unified brand experience, drive engagement, conversion, and ultimately, brand loyalty

Shantanu David Apr 30, 2024 8:36 AM

Dasgupta, CMO, Heads Up For Tails (HUFT), explains the changing concept of pet 'ownership' in India, and the uniqueness of being a pet care brand with an omnichannel approach

Sohini Ganguly Sep 11, 2023 9:09 AM

Apoorv Durga, VP, Research & Advisory, Real Story Group spoke on ‘Future-Proofing Your Martech Stack’ at the e4m MarTech Summit 2022

exchange4media Staff Oct 17, 2022 11:43 AM

The e4m Pitch CMO summit saw an insightful panel discussion on ‘Creating Meaningful Consumer Connections and Delivering Omnichannel Experiences’

exchange4media Staff Sep 26, 2022 4:15 PM

Naved Chaudhary, Marketing Head, Ingram Micro India, shares how they have shifted their focus to data-driven omnichannel marketing from traditional marketing, trends they follow, and more

Kanchan Srivastava May 5, 2022 8:41 AM

The online electronics & home appliance shop took to digital transformation and obtained 58% boost on revenue through online and offline via multi-channel engagement

exchange4media Staff Mar 9, 2022 10:14 AM

OOH experts spell out the potency of an omnichannel approach and the work done by them for brands using the consistent targeting approach

Noel Dsouza Mar 1, 2021 8:30 AM

At the e4m-infobip webinar, Clovia's Rajeshwar Rao and Infobip's Amandeep Sahni discussed the importance of having an omnichannel approach for improved reach and engagement

exchange4media Staff Jan 22, 2021 8:25 AM

Guest Column: Rubeena Singh, the CEO, iProspect India, outlines key rules for brands on the path to digital transformation with respect to reaching, engaging and converting consumers

Rubeena Singh Dec 11, 2020 8:56 AM

Day 2 of India Brand Conclave: Panel discussion with Bhavana Mittal, Bharat Kataria, Channan Sahwney, Priti Murthy, Pawan Sarda, Rajeev Dhal and Anuj Kumar

exchange4media Staff Dec 4, 2020 4:04 PM

The first day of the DPAA Video Everywhere Summit explored topics on the value of DOOH and pDOOH on a brand's experience during this pandemic environment and moving forward

exchange4media Staff Oct 14, 2020 3:10 PM

The hub enables businesses to build connected customer experiences across all stages of the customer journey at scale

exchange4media Staff Oct 9, 2020 12:24 PM

In a chat with e4m, Redickaa Subrammanian, CEO & Co-founder, Resulticks shares her views about India’s digital transformation and innovative marketing technologies in the light of the pandemic

Simran Sabherwal Aug 13, 2020 3:29 PM

Guest column: Bharat Khatri - Country Head, India - Xaxis , writes that it's time advertisers look beyond traditional TV and diversify their media budgets to leverage emerging digital channels

Bharat Khatri Jul 15, 2020 8:33 AM

Majority of marketers say their existing martech platforms underperformed in key omnichannel capabilities, according to new research

exchange4media Staff Jun 17, 2020 10:37 AM

His most recent stint was as VP & Head of Marketing at Lendingkart

exchange4media Staff May 19, 2020 3:44 PM

Guest Column: Anjali Malhotra, Chief Customer, Marketing and Digital Officer, Aviva India pens down some evolving strategies to follow in the new normal and plan for success post the crisis

Anjali Malhotra May 12, 2020 8:46 AM