Infobip launches ‘Moments’ an omnichannel customer engagement hub

The hub enables businesses to build connected customer experiences across all stages of the customer journey at scale

e4m by exchange4media Staff
Published: Oct 9, 2020 12:24 PM  | 2 min read

Global cloud communications platform Infobip has now launched an omnichannel customer engagement hub, Moments. Moments empowers brands to segment their customers by demographics and behavior alongside other metrics, thereby driving contextual messaging and rich experiences across major marketing channels.

As more people join the digital bandwagon in the New Normal, ‘Moments’ leverages Infobip’s mobile-first telecommunications solutions to ensure all customers have rich and consistent experiences across all marketing channels. It delivers the right set of messages to the right customer at the most optimal times.

Moments empowers marketers and businesses to drive highly effective campaigns that resonate with their customers on a personal level. It provides a 360o view of every customer which can be used to automate ‘multi-step communications flows’ and ‘behavior-triggered messages’ across different channels. The platform can even analyze an end-user’s actions as well as the interactions at each step of the consumer journey. This approach ensures that every customer comes across cherry-picked communication that drives superior engagement with great personalization.

Harsha Solanki, Managing Director India, Infobip, comments: “The digital lines are bedimming very rapidly. A customer in nothing flat can get lowdown on, with your business on WhatsApp and wind up at your website after a quick Google search. This globe trot gets cyclic when the same entity engages with you on WhatsApp again. This cyclic engagement holds good even for other channels of marketing including voice and emails. The present scenario merits the prerequisite of a robust omnichannel strategy in place that ensures you don’t miss out on any customer or conversation – be it on your website or WhatsApp.”

We have developed Moments, while taking all such scenarios into consideration. Moments builds on Infobip’s state-of-the-art technology and empowers organizations to deliver personalized messages that generate optimal results amongst your target audience. We do so across the widest range of programmable channels offered by any platform globally. In the wake of the pandemic-induced digital surge, we are sure that this approach will prove crucial in driving brands closer to a customer-centric form of marketing.”

In India, we’ve remarked an overwhelming adoption of smartphones and digital tools of late. Perhaps, Moments will enable brands to unlock the true power of communications by adding a human touch to it. The overarching objective will be to turn business communications into something a lot more meaningful – thereby curating the perfect ‘moments’ for both businesses and their customers.”

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