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Gupta brings over 18 years of experience across operations, private equity and management consulting
e4m Staff May 26, 2026 2:41 PM
At Goafest 2026, leaders from Network18, WPP and Omnicom debated whether the advertising and media industry is genuinely becoming AI-first or simply repackaging old systems with new terminology
e4m Staff May 21, 2026 1:08 PM
With the acquisition of Semrush, Adobe expands its ability to serve marketers at every scale, from small businesses to global enterprises, with solutions for SEO, GEO and ASO
e4m Staff Apr 29, 2026 9:42 AM
Jamuar is an ex IRTS officer with wide experience across the Indian railways, DMRC, and internationally in the UK, USA, France, Middle East and Europe
e4m Staff Apr 27, 2026 1:02 PM
Sourabh Lohtia, Chief Marketing & Communications Officer at PNB MetLife, talks about their latest campaign with Smriti Mandhana, marketing in the insurance sector, and more
Shalinee Mishra Apr 23, 2026 12:58 PM
Amrita Bharadwaj, who was VP-Brand Solutions Sports at JioStar, exited the media company in mid-March
After announcing the pilot test for IRS in September 2025, the MRUC readies IRS pilot framework, but publishers flag concerns over lengthy questionnaire, sources say
Kanchan Srivastava Apr 15, 2026 8:27 AM
Nitish Kumar submitted his resignation after dissolving his cabinet following its final meeting in Patna
e4m Staff Apr 14, 2026 5:51 PM
Harley-Davidson’s Imran Qadri will now be the Head of Program Management for Asia Excluding Japan (AXJ) and India
e4m Staff Apr 11, 2026 11:25 AM
The ‘Ghar ki yaad nahi aayi Jassi’ dialogue, earlier referenced by Sanjana Ganesan, continues to follow Bumrah on and off the field
Smriti Mehra, S Shivakumar and Mitul Sangani to now work directly with Rahul Joshi, Network18 MD & Group Editor-in-Chief
Kamra accused Allahbadia of ‘milking’ the controversy while overlooking its wider consequences for the comedy community
Vaishnavi Deshpande Mar 26, 2026 2:35 PM
After a successful run in the entertainment industry as an actor, producer and public figure, Irani transitioned into politics in 2003
e4m Staff Mar 23, 2026 11:04 AM
According to the notice, the selected bidder will be granted rights to design, install, operate, manage and monetise advertising assets inside stations, along with co-branding opportunities
e4m Staff Mar 23, 2026 9:39 AM
MRSI’s proposed consumer classification system struggles to gain traction amid alleged broadcaster pushback and the absence of empirical validation
Kanchan Srivastava Mar 23, 2026 9:07 AM
Second film in the Bumrah campaign continues the 'Boss Aaj Kal' universe with a fresh workplace twist
e4m Staff Mar 18, 2026 4:56 PM
Partnership kicks off with the launch of a new campaign with the cricketer
e4m Staff Mar 17, 2026 12:40 PM
The 2026 ICC Men’s T20 World Cup produced a tournament packed with explosive batting, disciplined bowling and several standout individual performances, says an analysis by Rediffusion and ICYMI
e4m Staff Mar 11, 2026 10:29 AM
Before Cleartrip, Pallavi Saxena spent more than a decade at Flipkart
e4m Staff Mar 10, 2026 3:30 PM
The playful thread among three police departments gave India’s T20 win an unexpected viral highlight
Vaishnavi Deshpande Mar 9, 2026 5:55 PM
In today’s ‘In the Spotlight,’ we trace Amrit Anand’s journey, his entry into the industry, lessons as a communications leader, IPO myths, skills future leaders need, and more
Ritika Upmanyu Mar 3, 2026 11:14 AM
Prior to joining Pine Labs, Shalini Pillai was the Marketing Director – India and South Asia at Microsoft
e4m Staff Feb 23, 2026 12:07 PM
Before joining Admitad, Samrat Dutta spent more than seven years at Tyroo
e4m Staff Feb 20, 2026 12:41 PM
Anindya Banerjee will partner Amrish Chandan to lead the agency’s creative mandate
e4m Staff Feb 19, 2026 11:51 AM
How a playful moment between two strangers stuck in traffic, a bar of chocolate, and an unforgettable Amit Trivedi jingle created advertising magic that India still can't forget
Aryendra Khan Feb 14, 2026 8:42 AM
e4m Love x PR & Comms features Mrinall Dey's story of falling unexpectedly in love with PR and staying committed to the craft
Ritika Upmanyu Feb 13, 2026 3:15 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, writes on how Smriti Mandhana’s WPL triumph strengthens her brand equity
Ganapathy Viswanathan Feb 12, 2026 8:00 AM
In a social media post, Mrinank Sharma wrote the ‘world is in peril’ due to a ‘whole series of interconnected crises unfolding’
e4m Staff Feb 10, 2026 3:33 PM
Namrata Shanbhogue has prior experience with Axis Capital and Enam Securities
e4m Staff Feb 10, 2026 12:54 PM
From film auteurs with Gen-Z actors to podcasters with wrestling icons, contrast casting has become advertising's sharpest hook in the scroll economy
Aryendra Khan Jan 30, 2026 9:38 AM
As we go through this week, here are brands that traded loud claims for sharp insights, cultural cues, and stories that actually feel lived-in
Aryendra Khan Jan 24, 2026 9:41 AM
In a recent post on X, the creator said that YouTube has paid out over $100 billion to creators in the past four years, a statement that quickly prompted discussion among social media users.
e4m Staff Jan 22, 2026 7:32 PM
The film traces Smriti Mandhana’s journey, from major on-field achievements to personal challenges
e4m Staff Jan 19, 2026 1:09 PM
The Palmonas ad sees Amrita Rao channel her 'Vivah' persona, delivering her line in the same iconic style
Vaishnavi Deshpande Jan 16, 2026 5:55 PM
The YouTuber revealed that his personal funds are so low they wouldn’t cover a McDonald’s meal
Vaishnavi Deshpande Jan 16, 2026 4:35 PM
Prior to joining Admitad, Samrat held senior commercial and sales leadership roles, including Country Manager for Vietnam and Business Director for Global Agency Solutions APAC
e4m Staff Jan 12, 2026 5:10 PM
Earlier in her career, Ghadiok was the editor of mondoarc India and STIR
The partnership will see Mrunal Thakur headline Carlton Wellness’s brand films, digital storytelling initiatives, experiential wellness campaigns
As per the report, while traditional services like social media and web analytics have matured, digital platforms, cloud infrastructure, and AI-driven solutions now enable greater scalability
This was not the year Big Tech escaped scrutiny. It was the year scrutiny finally began to harden institutionally, even as the businesses themselves continued to compound
Shantanu David Dec 23, 2025 9:14 AM
Smriti Mandhana returns with OnePlus 15R’s “Power On, Limits Off” campaign, a day after announcing split from fiancé Palash Muchhal
Samya Rahuja Dec 8, 2025 3:04 PM
Shaikh has in the past worked with M3M India Pvt. Ltd., Mantra Properties DPL, Solitaire Group, and Kolte-Patil Developers Ltd
The film capitalises on a moment that was already viral: the Emraan Hashmi–Raghav Juyal chemistry from Netflix series The Ba**ds of Bollywood
Jonathan, Kush Maini, and Nitanshi Goel have also been roped in as brand ambassadors
The ICC/ESOMAR International Code 2025 takes into consideration the increasing use of AI, synthetic and secondary data usage, and the need for high levels of trust in market research and insights
From Dharmendra to Imran Khan, viral death hoaxes expose a disturbing misinformation economy where grief becomes engagement, and engagement becomes revenue for platforms
Aryendra Khan Nov 27, 2025 3:49 PM
Smriti Mandhana has removed her pre-wedding celebration posts with fiancé Palash Muchhal from social media after their wedding was postponed indefinitely due to a medical emergency in her family
Vaishnavi Deshpande Nov 25, 2025 2:38 PM
The deal enables Adobe to integrate Semrush into its creative and marketing suite, helping brands track online visibility across traditional search and AI platforms like ChatGPT and Gemini
e4m Staff Nov 24, 2025 2:53 PM