mobile
Ford Value of Ownership?blur=25

The TVCs have been conceptualised by BBDO India under the creative supervision of Josy Paul, Akashneel Dasgupta and Shinjini Banerjee

exchange4media Staff Mar 21, 2020 9:58 AM

Pokkt Anymind?blur=25

The acquisition will allow AnyMind to open three more offices in India and one in the UAE

exchange4media Staff Mar 18, 2020 6:06 PM

HDFC Life and mCanvas?blur=25

Experiential storytelling ad platform, mCanvas has created an interactive mobile-led ad campaign for HDFC Life using real-time face and speech recognition technology

exchange4media Staff Mar 17, 2020 10:56 AM

Mirum?blur=25

Mirum India will help Poorvika Mobiles implement Social Studio from Salesforce Marketing Cloud

exchange4media Staff Mar 16, 2020 11:38 AM

Mobile Advertising?blur=25

Industry experts weigh in on the growing popularity of in-app advertising in India and how marketers can use it to engage with consumers

Shikha Paliwal Mar 11, 2020 8:36 AM

Tamannaah for Mobile Premier League?blur=25

Tamannaah joins Virat Kohli, who recently renewed his association with MPL as brand ambassador, and she will represent and endorse the brand across channels

exchange4media Staff Mar 4, 2020 3:26 PM

Infinity Advertising Tecno?blur=25

Infinity Advertising will help Tecno in reaching out to a wider customer base

exchange4media Staff Mar 3, 2020 11:30 AM

Affle and Mediasmart?blur=25

The acquisition will strengthen Affle’s CPCU based platform and business model for omnichannel advertisers and enables Affle to expand into newer markets

exchange4media Staff Mar 2, 2020 6:47 PM

TRA's Most Desired Brands 2020?blur=25

Tata leads with 30 brands featured; Godrej 11; Amul, Reliance and LG have 9 each

exchange4media Staff Feb 26, 2020 7:56 PM

Paul Jackson?blur=25

Jackson, senior manager at Akamai EMEA’s media industry strategy team, speaks about the factors that drive gaming in India, rise of PUBG and the categories of games that are likely to succeed in 2020

Neethu Mohan Feb 26, 2020 8:32 AM

Moengage?blur=25

The event brings together industry experts as they share inspirational experiences and insights into mobile marketing platforms

exchange4media Staff Feb 19, 2020 7:33 PM

MPL?blur=25

The poker platform on the MPL app will be powered by Pocket52’s player liquidity feature and immutable software that will guarantee a tamper-proof gaming experience

exchange4media Staff Feb 19, 2020 3:59 PM

Mobile Marketing?blur=25

‘Mobile Marketing Ecosystem Report 2020’ delves into trends impacting consumers and marketers, and highlights why it’s necessary to go beyond traditional realms of digital marketing

exchange4media Staff Feb 18, 2020 1:52 PM

twitter?blur=25

The Maruti Pavilion will host a #TwitterGreenZone with renowned auto influencers to accelerate its electric offensive

exchange4media Staff Feb 7, 2020 5:45 PM

Mobile Gaming?blur=25

With over 250 million gamers in India, the scale & scope of the gaming industry are growing and experts say it’s time for advertisers to pay more attention to the medium

Shikha Paliwal Feb 4, 2020 8:09 AM

Prime Focus Technologies and MPL?blur=25

As part of the collaboration, PFT has designed a series of ad films showcasing the wide variety of games available on MPL including Rummy, Fantasy Cricket, Fantasy Kabaddi, Carrom, Fruit Chop and Pool

exchange4media Staff Feb 3, 2020 11:40 AM

MPL?blur=25

The Indian skipper will continue to represent and endorse the brand across channels for another year

exchange4media Staff Jan 28, 2020 3:22 PM

Lava?blur=25

It urges all mobile phone users in the country to pause, think and send the ‘Back’ emoji to verify the authenticity of a forwarded message before sharing it with others

exchange4media Staff Jan 25, 2020 8:21 AM

Vishal Rupani?blur=25

At DAN-e4m Digital Advertising Conference, mCanvas co-founder and CEO shared some of the best practices in creating a memorable mobile ad

exchange4media Staff Jan 24, 2020 8:36 AM