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The launch comes just days before the BRICS Summit, and ahead of Russian President Vladimir Putin’s visit to India, where he is expected to meet Prime Minister Narendra Modi
Guest Column: Yesudas S Pillai, Entrepreneur, Investor, Marathoner and a Curious observer, shares his take on why a brand chooses to change the logo and messaging
Yesudas S Pillai Sep 7, 2026 8:30 AM
Tazeen Shaikh has been appointed Associate Creative Director, while Jervin D'Souza has been named Client Partner
Dentsu India faces renewed regulatory scrutiny, say sources. The raids are suspected to be conducted by the Income Tax department
Neeta Nair Sep 1, 2026 1:07 PM
Mumbai edition of Navbharat Times, The Times of India group’s Hindi daily, saw a top-level editorial change on Monday
e4m Staff Aug 31, 2026 3:56 PM
Prior to this, Vaidya was associated with The St. Regis Mumbai as Senior Manager - Marketing and Communications
e4m Staff Aug 31, 2026 11:29 AM
Mendonza will lead the creative function across 0101.Today’s Mumbai and Delhi operations
e4m Staff Aug 31, 2026 11:26 AM
Jio Platforms plans to issue up to 27 crore fresh equity shares, representing around 2.9 per cent of its post-issue equity base
e4m Staff Aug 29, 2026 6:27 PM
Essel Group chairman has alleged that TV18 and CNBC pushed a misleading narrative around his debt and raised claims dating back to 2019
e4m Staff Aug 28, 2026 10:15 PM
Sidharth Malhotra will lead MMTC-PAMP’s new integrated campaign, ‘Purest And More’
e4m Staff Aug 27, 2026 3:44 PM
From Rajasthan Tourism ad to CRED and Titan, Jim Sarbh has built an advertising identity of his own
e4m Staff Aug 27, 2026 10:07 AM
Gabbi’s association with Everlite comes at a time when lightweight jewellery is becoming increasingly relevant to how younger consumers shop, style and wear their jewellery
e4m Staff Aug 26, 2026 4:37 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how FMCGs are embracing digital commerce, quick commerce, social media and direct consumer relationships
Ganapathy Viswanathan Aug 25, 2026 8:08 AM
Officials raised concerns that changing advertisements and video content on LED screens could distract motorists and increase accident risks
e4m Staff Aug 24, 2026 12:28 PM
As per the tribunal the Rs 20 crore advanced by Pen India qualified as “financial debt” under the Insolvency and Bankruptcy Code
e4m Desk Aug 22, 2026 11:57 AM
Explore this week's standout ad campaigns from Flipkart, Google, and more, showcasing creativity, humour, and a courtroom clash in the advertising world.
Aryendra Khan Aug 22, 2026 10:03 AM
Rathin Lahiri, Head–Marketing & CSR, SBI General Insurance, on building trust in a crowded category, the evolving role of CTV & regional media, & the brand’s latest campaign featuring Pankaj Tripathi
Simran Sabherwal Aug 20, 2026 8:07 AM
Bombay Shaving Company will take charge of Palmolive’s consumer-facing advertising and customer relationships across e-commerce and D2C channels
e4m Staff Aug 18, 2026 4:18 PM
HFE has been part of India’s clean energy journey for the last 14 years
e4m Staff Aug 17, 2026 10:54 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says celebrities once offered instant recognition and media attention, but that equation has changed over the past decade
Ganapathy Viswanathan Aug 11, 2026 8:26 AM
The partnership marks the launch of Pepperfry's new brand philosophy, "Fashion for Your Home"
e4m Staff Aug 10, 2026 5:42 PM
Season 4 of the Pro Govinda League will be held from August 25 to 27, 2026, at The Dome, SVP Stadium, Worli, Mumbai
e4m Staff Aug 10, 2026 5:34 PM
Aswin K succeeds Sy Yen Chen, who served as General Manager, India for more than five years
e4m Staff Aug 10, 2026 12:59 PM
IBC is seeking to appoint a marketing and PR services provider to develop and execute marketing and communications programme aimed at building awareness, driving fan engagement
e4m Staff Aug 7, 2026 10:32 AM
The Indian actress, who celebrates her birthday today, has built a brand portfolio that reflects the values she portrays on screen
Jayen Mehta, Managing Director, GCMMF (Amul), recalls Shashi Sinha’s unique perspective, his consistency and humility
e4m Staff Jul 31, 2026 9:19 AM
The campaign reflects the growing role of experiential Out-of-Home media in creating meaningful consumer engagement
e4m Staff Jul 29, 2026 4:00 PM
As he turns 67 today, that body of work reads less like a résumé and more like a map of where Indian finance had to be rebuilt from the inside
e4m Staff Jul 22, 2026 12:02 PM
As part of the certification process, employees across CereOne Media's offices in Mumbai, Gurugram and Bengaluru participated in an independent workplace assessment
e4m Staff Jul 21, 2026 7:43 PM
Johar’s perspective on personal spaces is set to complement and elevate the brand’s vision of modern, bold and expressive living
e4m Staff Jul 20, 2026 6:48 PM
The high court has asked Centre to grant gambling-harm prevention platform a personal hearing; government to return with timeline
Imran Fazal Jul 20, 2026 12:58 PM
From endorsing luxury names like Rolex, Bvlgari and Bentley to building businesses & producing content, Priyanka Chopra Jonas’ brand journey is an example of building celebrity value over time
Shalinee Mishra Jul 18, 2026 9:42 AM
From Kareena's Countryman debut to Messi's next chapter with MLS — here are the campaigns that defined the week in advertising
Aryendra Khan Jul 18, 2026 9:30 AM
JioHotstar recorded an average of 530 million monthly active users during the quarter, representing 15% year-on-year growth
e4m Staff Jul 17, 2026 7:46 PM
Revenue from operations rose over 25% year-on-year to ₹311,850 crore, while total income increased to ₹325,290 crore
e4m Staff Jul 17, 2026 7:37 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, decodes how luxury has moved from the fashion runway to the football pitch
Ganapathy Viswanathan Jul 17, 2026 9:15 AM
Prior to joining IKEA, he was with DMart - Avenue Supermarts Limited
e4m Staff Jul 15, 2026 12:57 PM
Consumers may admire dozens of celebrities, but they genuinely trust only a handful. Amitabh Bachchan belongs to that rare group
e4m Desk Jul 13, 2026 10:57 AM
A significant part of Gamban's legal challenge focuses not on the government's power to block digital platforms but on how those powers were exercised.
Imran Fazal Jul 10, 2026 11:46 AM
The categories span from web series and digital films to podcasts, youth dramas, and outstanding non-fiction projects and micro dramas
e4m Staff Jul 9, 2026 11:52 AM
Despite stepping away from international cricket, Dhoni continues to remain a favourite with brands because of his connect with fans
From the ‘Helicopter Shot’ to ‘Bole Jo Koyal’, here are the campaigns that captured Captain Cool's charm, wit and mass appeal over the years
Aryendra Khan Jul 7, 2026 11:25 AM
The names include Sonal Chhajerh, National Creative Director at Leo Mumbai; Ashwini Deshpande, Co-founder, Director at Elephant Design; and Ashish Khazanchi, Managing Partner at Enormous Brands
Thakur has an experience of over two decades in the luxury hospitality industry
Deb joins BBH India from McCann, where he served as Head of McCann Worldgroup Mumbai
e4m Staff Jul 2, 2026 10:46 AM