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From endorsing luxury names like Rolex, Bvlgari and Bentley to building businesses & producing content, Priyanka Chopra Jonas’ brand journey is an example of building celebrity value over time
Shalinee Mishra Jul 18, 2026 9:42 AM
From Kareena's Countryman debut to Messi's next chapter with MLS — here are the campaigns that defined the week in advertising
Aryendra Khan Jul 18, 2026 9:30 AM
JioHotstar recorded an average of 530 million monthly active users during the quarter, representing 15% year-on-year growth
e4m Staff Jul 17, 2026 7:46 PM
Revenue from operations rose over 25% year-on-year to ₹311,850 crore, while total income increased to ₹325,290 crore
e4m Staff Jul 17, 2026 7:37 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, decodes how luxury has moved from the fashion runway to the football pitch
Ganapathy Viswanathan Jul 17, 2026 9:15 AM
Prior to joining IKEA, he was with DMart - Avenue Supermarts Limited
e4m Staff Jul 15, 2026 12:57 PM
Consumers may admire dozens of celebrities, but they genuinely trust only a handful. Amitabh Bachchan belongs to that rare group
e4m Desk Jul 13, 2026 10:57 AM
A significant part of Gamban's legal challenge focuses not on the government's power to block digital platforms but on how those powers were exercised.
Imran Fazal Jul 10, 2026 11:46 AM
The categories span from web series and digital films to podcasts, youth dramas, and outstanding non-fiction projects and micro dramas
e4m Staff Jul 9, 2026 11:52 AM
Despite stepping away from international cricket, Dhoni continues to remain a favourite with brands because of his connect with fans
From the ‘Helicopter Shot’ to ‘Bole Jo Koyal’, here are the campaigns that captured Captain Cool's charm, wit and mass appeal over the years
Aryendra Khan Jul 7, 2026 11:25 AM
The names include Sonal Chhajerh, National Creative Director at Leo Mumbai; Ashwini Deshpande, Co-founder, Director at Elephant Design; and Ashish Khazanchi, Managing Partner at Enormous Brands
Thakur has an experience of over two decades in the luxury hospitality industry
Deb joins BBH India from McCann, where he served as Head of McCann Worldgroup Mumbai
e4m Staff Jul 2, 2026 10:46 AM
Guest Column: Adman Prabhakar Mundkur writes that India's business families are becoming an integral part of their companies' brand strategy through greater public visibility
Prabhakar Mundkur Jul 1, 2026 9:55 AM
Both DRiV™ and MS Dhoni embody trust earned over time, reliability demonstrated through consistent performance, the company said
e4m Staff Jun 26, 2026 7:40 PM
The two sportswear giants have turned the 2026 FIFA World Cup into a creative slugfest, featuring star-studded mini-movies, huge budgets & a numbers war that has reignited advertising's oldest rivalry
Aryendra Khan Jun 22, 2026 9:04 AM
While Ogilvy Mumbai leads the agency table with four shortlists, VML India follows with three
Aryendra Khan Jun 22, 2026 8:57 AM
Unlike global AI platforms that build in English and translate later, Jio is building AI natively in Indian languages
e4m Staff Jun 19, 2026 3:50 PM
JioStar's average monthly active users on JioHotstar rose 48% year-on-year to 451 mn, while its television network reached 389 mn daily active viewers across entertainment and sports channels
e4m Staff Jun 19, 2026 3:34 PM
Chairman & Managing Director Mukesh Ambani said Jio IPO is the most important value creation milestone for Reliance this year
e4m Staff Jun 19, 2026 3:04 PM
Sumit Patil joins the company following a nearly five-year tenure at Zee Entertainment Enterprises Limited
Guest Column: Adman Prabhakar Mundkur explores the question - Who should have the right to choose the developer—the landowner or the residents who live on the land?
Prabhakar Mundkur Jun 11, 2026 5:44 PM
This feature is in addition to contextual targeting technologies which Channel Factory is providing in its Proprietary AI tool
e4m Staff Jun 11, 2026 4:05 PM
With the company acquiring exclusive broadcast rights for India’s tour of Zimbabwe, Z looks set to widen its sports ambitions
Kanchan Srivastava Jun 11, 2026 9:38 AM
The company will exclusively broadcast the Twenty20 International series across Unite8 Sports channels in July 2026
e4m Staff Jun 10, 2026 10:03 PM
Guest Column: Communication Consultant Ganapathy Viswanathan writes how the Air India building at Mumbai’s Nariman Point has been for generations a reference point in everyday conversations
Ganapathy Viswanathan Jun 6, 2026 11:55 AM
Two-day conclave to be attended by ministers, ambassadors, artistes and thought leaders
Prior to this, Niraj Kumar has done leadership roles in organisations like Adani Airport Holdings, Ernst & Young, Go Airlines (India), and Vodafone
e4m Staff Jun 4, 2026 12:42 PM
The Gratitude Meet served as a platform to acknowledge the contribution of agency partners to Sakal Media Group’s success
The directive, communicated by BARC to its subscribers on Monday, comes less than a month of an earlier order issued in May
Imran Fazal Jun 3, 2026 1:19 PM
Hosted by BW Businessworld, the summit emerged as a powerful platform showcasing how Facility Management leaders are transforming from operational managers to strategic business enablers
The partnership aims to reflect the aspirations of a fast-evolving India
e4m Staff May 28, 2026 2:54 PM
The CEO-Digital at JioStar will be joining OpenAI to spearhead its Asia-Pacific expansion
e4m Desk May 25, 2026 12:53 PM
Purnima Lamba joins Mahindra Group following a long career of around 25 years at Unilever
e4m Staff May 20, 2026 11:06 AM
As per media reports, the appointment comes as Jio Platforms is preparing to file its DRHP with Sebi for a potential public listing
e4m Staff May 13, 2026 12:57 PM
Campaign with Rakesh Bedi is a love letter to India's most indulgent eating habits
e4m Staff May 11, 2026 6:11 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how Lux built its legacy with leading actresses, and why Rashmika Mandanna joining the brand has drawn attention
Ganapathy Viswanathan May 11, 2026 8:35 AM
Met Gala has evolved into an unsponsored advertising arena — a cultural moment where luxury labels, tech billionaires, meme admins, and fast-food chains compete for attention
Abhishek Banerjee joins after a 4-year stint with Publicis Worldwide and Saatchi & Saatchi, based out of Vietnam
Ambani, in his petition, has claimed that NDTV published about 72 targeted reports in recent months
Ameet Dhanda joins Dainik Bhaskar Group from The Times of India, where he led Times Experience (West)
e4m Staff May 6, 2026 10:40 AM
Multiple media owners raise concerns that BMC's outdoor policy added complexity to the industry without addressing the root problem of illegal inventory
Imran Fazal May 4, 2026 8:33 AM
