mba
The directive, communicated by BARC to its subscribers on Monday, comes less than a month of an earlier order issued in May
The partnership aims to reflect the aspirations of a fast-evolving India
e4m Staff May 28, 2026 2:54 PM
The CEO-Digital at JioStar will be joining OpenAI to spearhead its Asia-Pacific expansion
e4m Desk May 25, 2026 12:53 PM
Purnima Lamba joins Mahindra Group following a long career of around 25 years at Unilever
e4m Staff May 20, 2026 11:06 AM
As per media reports, the appointment comes as Jio Platforms is preparing to file its DRHP with Sebi for a potential public listing
e4m Staff May 13, 2026 12:57 PM
Campaign with Rakesh Bedi is a love letter to India's most indulgent eating habits
e4m Staff May 11, 2026 6:11 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how Lux built its legacy with leading actresses, and why Rashmika Mandanna joining the brand has drawn attention
Ganapathy Viswanathan May 11, 2026 8:35 AM
Met Gala has evolved into an unsponsored advertising arena — a cultural moment where luxury labels, tech billionaires, meme admins, and fast-food chains compete for attention
Abhishek Banerjee joins after a 4-year stint with Publicis Worldwide and Saatchi & Saatchi, based out of Vietnam
Ambani, in his petition, has claimed that NDTV published about 72 targeted reports in recent months
Ameet Dhanda joins Dainik Bhaskar Group from The Times of India, where he led Times Experience (West)
e4m Staff May 6, 2026 10:40 AM
Multiple media owners raise concerns that BMC's outdoor policy added complexity to the industry without addressing the root problem of illegal inventory
Imran Fazal May 4, 2026 8:33 AM
The move marks the end of a 23-year-long stint at Ogilvy, where he led key offices and worked across marquee brands including Mondelez, Tata Motors and BP Castrol
Neeta Nair May 1, 2026 11:33 AM
Viral moments and creator-led content contribute to sustained social media visibility and keep the conversation around Fenty Beauty brand active
Vaishnavi Deshpande Apr 27, 2026 3:45 PM
Crystal Crop Protection also unveiled its first national brand campaign with Akshay Kumar, 'Desh Ka Kisan, Desh Ka Asli Hero'
e4m Staff Apr 27, 2026 9:54 AM
Parminder Singh is a technology leader, with a career spanning Google, Apple, Twitter, and IBM
e4m Staff Apr 24, 2026 9:12 AM
The agency has strengthened its national footprint with its expansion into Mumbai
e4m Staff Apr 23, 2026 1:42 PM
Vempati, who joined the BARC board in 2024, has stepped down citing personal reasons
Imran Fazal Apr 23, 2026 12:15 PM
The regulations establish a framework under which no individual, business, or agency may display any form of advertisement within MMB-controlled areas without prior written permission from the board
e4m Staff Apr 20, 2026 2:09 PM
Expanding a family-led business into a global powerhouse across energy, telecom & retail, Mukesh Ambani has positioned his brand as a symbol of scale and innovation
e4m Staff Apr 20, 2026 10:45 AM
Together, they will leverage technology to drive social impact, focusing on tech-for-good initiatives, the company said
e4m Staff Apr 17, 2026 6:27 PM
Suhayl Limbada was earlier Market Lead and Chief Marketing Officer for KFC Thailand
Bentley Motors recently announced actor and producer Priyanka Chopra Jonas as its global brand ambassador
Vaishnavi Deshpande Apr 14, 2026 3:28 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes why brands are increasingly signing young cricketers early to lock in future value
Ganapathy Viswanathan Apr 13, 2026 9:27 AM
The streaming platform has collaborated with the franchise to release a parody-led digital film inspired by Rohit Sharma’s viral meme, “Garden mein aaya hai kya?”
e4m Staff Apr 11, 2026 11:05 AM
Vineeth Jayendranath elevated to Vice President, Marketing Head – Mumbai
The new campaign is built around the idea of “The Right Way to Dishwash”
LEGO's FIFA World Cup 2026 campaign featuring Messi, Ronaldo, Mbappé and Vini Jr. is not just an ad; it is advertising history
Aryendra Khan Apr 7, 2026 8:19 AM
The petition alleged that the use of terms such as ‘fraud’ and ‘scam’ created a misleading impression and harmed Ambani’s reputation
e4m Staff Apr 4, 2026 10:10 AM
The ‘Ghar ki yaad nahi aayi Jassi’ dialogue, earlier referenced by Sanjana Ganesan, continues to follow Bumrah on and off the field
The service has been launched in partnership with Adani Airports, and Blinkit has positioned it as a first-of-its-kind quick commerce model within an airport setting
Vaishnavi Deshpande Apr 1, 2026 7:13 PM
As sponsorship stacks grow, industry players say franchises and brands alike are shifting focus from scale to effectiveness
Sunidhi Vijay Apr 1, 2026 9:19 AM
As per reports, the case relates to TV programmes that aired news stories about Ambani's financial dealings
e4m Staff Mar 31, 2026 9:37 AM
The partnership will enable brands to leverage next-generation engagement solutions, including immersive VR, AR, MR simulations, AI-powered interactive tools and more
e4m Staff Mar 30, 2026 1:42 PM
By bringing in a face synonymous with performance and trust, JK Maxx Paints aims to strongly establish the brand in the minds of consumers
e4m Staff Mar 27, 2026 3:19 PM
The collaboration reflects CaratLane’s continued focus on building deeper cultural and emotional connections with consumers
e4m Staff Mar 26, 2026 4:39 PM
Through this collaboration, Foxtale positions its Glow Sunscreen as an essential everyday defence for individuals who spend time in the sun, whether on the cricket pitch or in daily life
e4m Staff Mar 26, 2026 1:05 PM
The ‘Your Unseen Power’ campaign spotlights three iconic Ajmal Dubai fragrances
e4m Staff Mar 19, 2026 12:45 PM
From MI’s two-day festival The MIX to CSK’s AR Rahman concert and RCB’s Unbox, teams are expanding pre-season activations into large-scale entertainment formats
Kanchan Srivastava Mar 19, 2026 9:05 AM
Marks a strategic step in its next phase of growth focused on scale, inclusion, and long-term user confidence
e4m Staff Mar 18, 2026 2:08 PM
The agency will manage campaign assets and launch films for the franchise
e4m Staff Mar 17, 2026 6:44 PM
HOB’s cap table includes a mix of celebrity investors and institutional operators
e4m Staff Mar 17, 2026 3:12 PM
Hosted by the Kalinga Institute of Social Sciences, the ceremony brings global humanitarian recognition to Bhubaneswar while spotlighting social impact
e4m Staff Mar 16, 2026 2:41 PM